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Risks of logistics management in a company
Štěpančík, Ondřej ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
The diploma thesis titled Risks of logistics management in a company deals with the analysis of flow quality in the logistics chain of selected internet shop Notino.cz. The work is divided into three parts. The theoretical part describes the theoretical bases on the basis of specialized literature. The analytical part analyzes the current state of quality, processes in the enterprise, and an analysis of the causes and consequences. The design part draws conclusions from the analyzes, proposes and looks for measures to reduce or eliminate the identified risks.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
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Company Marketing Mix
Prokeš, Jan ; Škarda, Jakub (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is definition of marketing mix of experience brasserie Pivní burza, which is engaged on the sale of draft beer for variable prices, which are changing based on demand of customers. The main points are analysis and developing the marketing mix. Then making suggestions to improvement that will help to better competitiveness of company. Concrete suggestions will be based on conducted analysis.
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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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The Proposal for Improvement of Inventory Management in the Company ICE invest Ltd.
Vincens, Daniel ; Vostrejžová, Šárka (referee) ; Mikulec, Luděk (advisor)
This thesis presents an evaluation of the proposals and optimizing inventory management at ICE invest spol. s r.o. The theoretical part defines basic concepts regarding this issue, their classification and types of inventory control methods. It also describes the impact of each solution on the costs associated with them. The practical part analyzes the current state of inventory management in the company is also interested in the process of procuring, storing supplies and distribute them to individual branches. The aim of this analysis is to identify weaknesses and fix them with the best solutions that will lead to improvements in inventory management company.
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Proposals for Marketing Mix Elements Improvement
Kadlecová, Nikol ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of education agency SOVA STUDIO, which is division in the company SOVA SYSTEMS Č.R., spol. s.r.o. Theoretical part explains basic concepts of marketing and marketing tools. In the analytical part SWOT analysis is performed on the company and the current situation of marketing mix including the usage of the marketing tools. Based on the results the final part contains propasal for improving the marketing mix.
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The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
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