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The publishing house Axel Springer and its transformation into a digital house
Báčová, Tereza ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The diploma thesis The publishing house Axel Springer and its transformation into a digital house focuses on the gradual transformation of a the German publishing house Axel Springer from a traditional publisher of printed media into the digital house it is today. The thesis analyzes its business activities and offers a periodized overview of the house's dominant business strategies from the moment it was established in 1946 to 2014. Simultaneously, the thesis presents the chronological development of the house's product portfolio. It is this record of the house's historical and current portfolio which discovers not only the changes in the structure of revenues, but also the house's shift from its original object of enterprise. In the case of Axel Springer, the transformation is characterized with a transfer of the principles of media enterprise into the digital environment - within which the focus was broadened from media projects to non-media projects as well. Economically speaking, this strategy has been successful, as in 2014 the house generated more than 70% of its overall profit (EBITDA) from its digital activities. At the same time the thesis proves in a critical manner that the digital transformation of Axel Springer is not a result of successful digital transformation of the way the...
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Influence of Digitalization on Daily Work of Local Journalists
Králová, Veronika ; Hájek, Roman (advisor) ; Karaščáková, Zuzana (referee)
The Bachelor's thesis deals with the view of local journalists on how digitizing has changed their work. The digitizing means introducing digital technology into mass communication. Those technologies go along with journalists from choosing and processing the topic to distributing the product to the readers and that includes operation of the entire editorial staff. The first part explains a phenomenon of local media and digitizing. The local media are a specific type of media, which are based and broadcast only in a certain territory and deals primarily with issues of this area. The second part is a research, during which I conducted interviews with six editors from six different newspaper offices of local newspaper Deník. The interviews related to how the local journalists look on changes and their potential effects and whether they consider the digitization has changed their work. I was also interested if the local journalists perceive the difference between digitization on their work opposed to the work of colleagues in the national media. The respondents claim the major change is in facilitation and acceleration of their work. On the other side the digitalization (particularly the Internet) has brought new challenges, more work and also complicated the sale of newspapers because many readers...
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The influence of electronic distribution of periodicals on print journalism
Miklica, Tomáš ; Jirků, Jan (advisor) ; Čermák, Miloš (referee)
The bachelor thesis named The influence of electronic distribution of periodicals on print journalism deals with the specifics of electronic distribution, its position among other new media and its relation towards traditional media. This document focuses mainly on the question whether electronic distribution while combining principles of both internet and print journalism can influence the future of print media - its form or even existence. Other hypothesis presented by this document inspects the possibility of utilizing an electronic periodical for saving an unprofitable print version of given periodical - film monthly Svět filmu is used as an example. Both principles of electronic distribution and Svět filmu functioning are being inquired with support of depth interviews with major Czech electronic distribution services representatives and Svět filmu representatives respectively. In addition this work offers a overview of Czech electronic distribution services and examples of digital periodicals. In order to provide complete context a brief description of situation of electronic distribution in other countries is included and listed hypotheses are supplemented by interviews-based prognostic speculations concerning electronic distribution's future and impact on print distribution.
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The influence of the ICT development on the media literacy
Douša, Vojtěch ; Štogr, Jakub (advisor) ; Souček, Jiří (referee)
This bachelor's thesis aims to examine the influence of the development of information and communication technologies on media literacy. In short, it is an analysis of statistical data on the development of ICT and the subsequent implementation of this data on the empirical facts about media literacy in the Czech Republic. Main idea is focused on the gradual transition from traditional methods of transmitting media information to digitalisation and how Czech society is dealing with this change. The paper demonstrates the differences in the opportunities to access modern technologies which can display media content and examines these differences in various socio-demographic groups.
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Restoration Information System ResIS comprehensive documentation of the physical condition of rare library holdings
Novotný, Jan ; Bratková, Eva (advisor) ; Marek, Jindřich (referee)
In comprehensive thesis are characterized particular collections of photographic documentation of historical library holdings which were found during the survey of secondary image information. The possibilities of documentation use from different time periods are mentioned during restoration works, conservation surveys and in specific cases of damage or total loss of the original. In detail are described essential factors affecting the quality of image recording and typical types of photographic documentation on so-called surrogates, which are under selective digitization incorporated into the digital archive of Restoration information system ResIS. Other part of thesis is devoted to the methodology of digitizing the photographic documentation on surrogates, which includes the building up archival organizing system. In part of analysis are mentioned the most important metadata formats for the description of historical written monuments and their field of application. The mapping of selected TEI P5 ENRICH metadata elements into the proposed hierarchical structure was solved in order to create new TEI_RESIS format. ResIS system is designed for the complex processing and presentation of documentation focused on physical condition of library holdings, the system is also used by retrospective way....
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The role of the Czech National Library in regional and world digitisation and its activities in digitalisation from ½ 90s of 20th century up to date
Dědičová, Karolína ; Vorlíčková, Blanka (advisor) ; Buřilová, Marcela (referee)
The bachelor thesis summarizes the history of activities of the National Library of the Czech Republic in digitization and its participation on international and national projects for digitization. This work does not just focus on these projects, but also on Albertina icome Ltd., and briefly describes the government programs of the Ministry of Culture VISK (Public Information Library Services), which are an integral part of the digitization of the National Library. The thesis also deals with the role of the National Library of the Czech Republic in European and global environment. The projects and the status of the National Library are briefly evaluated by the author of the thesis. Her opinions, drawn from the current situation of the project, are also presented. Furthermore, the author deals with the possible future development of digitization. The work's time range is set from the mid 1990's to the present. Key words National Library of Czech Republic; Digitization; Digitization projects; Manuscriptorium; Registr of digitization; Web Archive; The Memory of the World; Memoriae Mundi Series Bohemica; National Digital Library
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Security of Work with Electronic Data in Industrial Enterprises
Žáčková, Eliška ; Šisler, Vít (advisor) ; Souček, Martin (referee)
The aim of this thesis is not only to characterise the key terms related to this field, but also to analyse the possible solutions to the area in a particular industrial enterprise in the Czech Republic by means of a case study which is a reliable method of qualitative research. The thesis is divided into theoretical and practical part. In the theoretical part the terms such as information, electronic data, know-how, enterprise information systems, cybercrime, and cyberterrorism are defined. The practical part drawing on the theoretical part gives a thorough analysis of the initial state of an industrial enterprise in food industry. Furthermore, it deals with the implementation of the ECM (Enterprise Content Management) which is considered a possible solution to the security of work with electronic data in industrial enterprise.
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Providing online access to cultural heritage in context of selected issues of information politics.
Vorlíčková, Blanka ; Papík, Richard (advisor) ; Vlasák, Rudolf (referee) ; Khel, Richard (referee)
1 Abstract Theses is devoted to some selected issues of cultural heritage online domain within context of information politics in which it takes a place. After dealing with terminology, including cultural heritage definition based on anthropological concept of culture and segmentation of cultural heritage according to UNESCO activities, the second chapter presents cultural heritage digitization and bringing online activities of European Union as a part of European information politics since 90s of 20th Century (important projects out of Europe are mentioned). Regarding to these politics the chapter focuses on participation of Czech Republic on putting European cultural heritage online. The third chapter is focused on college and university education in digitization and bringing cultural heritage online in USA and Europe, with a special focus on Slovac and Czech Republic. The fourth chapter sums up general characteristics of cultural heritage information systems and introduces some possible ways of their use in education and as information sources in libraries. The last chapter presents outputs of project devoted to development of digital library specialized on bringing online data obtained by research in private libraries.
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Public Libraries as Mediators of Electronic Resources of Cultural Heritage
Taišlová, Tereza ; Landová, Hana (advisor) ; Stöcklová, Anna (referee)
The thesis focuses on the mediation of electronic information resources of cultural heritage from public libraries to public. The text is divided into two parts - theoretical and practical. Introductory chapters explain key terms - cultural heritage, digitization of analog cultural object and digital library and describe chosen benefits that providing of electronic information resources of cultural heritage brings to public libraries. The thesis also includes analysis of chosen electronic information resources of cultural heritage. They are presented Manuscriptorium, Kramerius, Moll Collection, online portal Europeana and web site of American Memory project. The practical part of this thesis presents the results of a supply and demand survey. The first survey was implemented on web pages of Czech regional libraries and the second survey is user survey among the Czech public. The last chapter is formed by recommendations for public libraries which offer electronic resources of cultural heritage.
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Preventive care of historical book collections
Hrubá, Lenka ; Hutař, Jan (advisor) ; Večeřová, Petra (referee)
The aim of the master thesis is to explain and sum up the currently accepted rules of preventive care of historical book collections. It concentrates on the mechanical abuse of them. It aims to make clear what the concept 'historical book collections' mean and what exactly 'the preventive care of them' is. The work also deals with the degradation factors, storage and manipulation problems, conditions of access and possibilities of preservation reformatting.
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