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Original and Assumed Sources on World Wide Web
Svatý, Michal ; Brejcha, Jan (advisor) ; Švantner, Martin (referee)
The thesis focuses on problem of authorship of the Internet content. It considers the question whether we can analyze the artwork purely as a closed structure of the symbols or whether it is necessary to take work as a broader structure. The first part of the thesis shows the Internet in general and its specifics it as a medium. The second part is devoted to the problem of authorship. It explains traditional view of Nelson Goodman, who examined the authenticity of artwork with regard to the internal arrangement of the elements structure of the object. The third part shows the later theories inconsistent with the views of Nelson Goodman, views of different contemporary authors who present the changes of authorship aspects in the environment which is under constant development, quickly sharing ideas and resources. New theories suggest to look beyond the authorship of the artwork domain, apply broader focous. The conclusion provides a synthesis of these views.
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Media education and digital literacy of blind high school students
Fraiová, Anna ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The paper addresses issues of media education in blind high-school students, especially in the topical context of digital media. The theoretical part devotes to problems of education of visually impaired persons. Next, concern the subsumption of media education as a cross- sectional subject into Czech primary and high-schools education. This part is also concerned with specific digital media and extensive opportunities of its utilization for visually impaired persons. In the experimental part of the paper, discrete components of digital literacy of sightless high-school students are analysed. The method of focused (semi-structured) interviews was selected. Interviews were executed with ten visually impaired high-school students and subsequently analysed with the help of qualitative content analysis. The aim of the paper is to give a notice on dependence of blind people to digital media and its specifics and, in this conjunction, emphasise the importance of media education.
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Nostalgia: Computer games as tools for overcoming cultural and generational boundaries
Králíček, Václav ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
This master's thesis focuses on the research of similar video game experiences among players of different cultures. Because video games are a product of the worldwide gaming industry, the same content is available for players of various cultural backgrounds, who can then share their experiences via internet forums. In a cross-cultural comparison, the thesis examines similarities in gaming experiences the players of different cultural backgrounds have, and thus exploring the potential of videogames to overcome national borders and to bring players closer. Because four generations of gamers had already got the opportunity to play videogames, the thesis also focuses on similar gaming experiences across the age groups, and thus potentially bringing together also players of different ages. The theoretical basis of this thesis is built on the works of theorists of play Johan Huizinga, Vladimír Borecký, and Roger Caillois, theories of anthropologists George P. Murdock, Thomas Hylland Eriksen, Michal Tošner, and Clifford Geertz, and lastly, the history of video games as a medium along with the history of computers in general as described by Lev Manovich. The research itself was conducted by using two methods. An online survey, shared among respondents by using the Snowball Sampling method, followed by a...
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Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
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Framing of Industry 4.0 in the Czech media in the period 2013-2018
El Bournová, Hana ; Miessler, Jan (advisor) ; Nečas, Vlastimil (referee)
1 Annotation Industry 4.0, also known as "the fourth industrial revolution" consisting of the digitization and automation of industry, is a relatively new topic in the Czech media field. Not so new topic is digitization in general, which is a process of implementing digital technologies in various areas of production and society. Over time, the arguments of both academic sides, optimists and critics of digital progress were stabilized in two antagonistic paradigms, with both groups of arguments can be found in the media discourse. The work will also examine the neutral approach, which does not benefit from any of the extreme opposites. The thesis will examine the overall framing of the topic and the similarity between media presentation and academic literature. Participants in the academic debate on the digital age can be found, among others, among digital media theorists. They can in principle be divided into two main parties. Optimists (Negroponte, Jenkins, Mařík) in principle support the new possibilities that digitization brings, while critics (McChesney, Spitzer, Morozov) point out that digital progress is dangerous. On the one hand, digital progress and robotization is being showed as a benefit, but on the other hand, academics warn against the fall of society and the negative side of the digital age....
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Podcasts production and consumption in the Czech Republic with a focus on marketing and business
Gregorová, Leona ; Soukeník, Štěpán (advisor) ; Groman, Martin (referee)
This diploma thesis is devoted to the phenomenon of podcasting and its definition within the new media. It introduces the term in the context of its history and its current situation on foreign markets, ie the cradle of its origin. It also defines it in detail in terms of its characteristic features, form, content, and in terms of its consumption and creation. It also defines it in the context of other media types such as radio, online video and audiobooks. Attention is also paid to the possibilities of its monetization. The phenomenon is anchored in the context of new media concepts such as produsage, participatory culture and long-tail. Last, but not least, several chapters are devoted to the development of the medium and its current state in the Czech Republic. A significant part of the thesis offers and insight into the patterns of media usage by Czech listeners, as well as an insight into the current podcasting scene through the eyes of podcast creators with a focus on marketing and business. Based on quantitative survey among the listeners, the characteristics of media usage, its socio-cultural aspects, motivations to listen, opinions on the diversity of Czech offerings and the perception of advertising in podcasts were further explored. Based on qualitative analysis, the types of podcasting...
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New Media and Theatre Audiences
Zavřelová, Eva ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment.
The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové.
The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.
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The Relationship between Human Body and Technology in Dramatic Space
Jan Märcová, Sára ; ADÁMEK, Jiří (advisor) ; MAZÚCH, Branislav (referee)
This diploma thesis is an attempt to reflect the use of current digital technologies in the
scenic space and their influence on the work of actors. It tries to shortly describe the
development and principles of neo-media works, as well as the form of Live Cinema,
mainly in the theatrical context. It examines the position of real, living objects/subjects, in
contrast to immaterial and virtual images that are made up of light or sound. The
possibilities of mutual influence of technologies and bodies are described on selected
performances in the Czech theater context. How does technology change the actor's
work? Does it affect the basic theatrical relationship between the body of the actor and
the spectator's body? Are the mediative forms of theater destructing its "liveness"? How
does viewer perception transforms? These and similar questions are crucial to this thesis.
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