National Repository of Grey Literature 67 records found  beginprevious35 - 44nextend  jump to record: Search took 0.01 seconds. 
Analysis of the Decision-Making Process of the Kennedy Administration During the Second Berlin Crisis in 1961
Procházková, Michaela ; Sehnálková, Jana (advisor) ; Smetana, Vít (referee)
The second Berlin crisis represents one of the important milestones in the development of the Soviet-American relations during the Cold War. After the World War II, Berlin was divided into four occupation zones. Following the establishment of the two German states, this situation resulted in the city being split into the Western and the Eastern part. At the end of 1958, the Soviet leader Nikita Khrushchev threatened the Western powers that he would sign a peace treaty with the German Democratic Republic and hand over the control of access routes to the Western Berlin to the East German officials. The following four-power negotiations failed to find a solution to the Berlin question. After the 1960 presidential election, John F. Kennedy became the president of the United States and thereby inherited the Berlin question from his predecessor. The Bachelor's thesis "Analysis of the Decision- Making Process of the Kennedy Administration during the Second Berlin Crisis in 1961" concentrates on two key events of the crisis development - the first meeting of Kennedy and Khrushchev in Vienna in June 1961, and the closure of the borders between the West and the East Berlin followed by the construction of the Berlin Wall in August 1961. It aims to analyze the U.S. responses to these events using three...
Citizen participation in shaping local politics in Beroun district municipalities
Vyskočil, Jan ; Frič, Pavol (advisor) ; Mička, Pavel (referee)
The subject of the thesis is the citizen participation in municipal policy of two municipalities of district Beroun. The thesis is focused especially on what is political climate in municipalities, how local government representatives evaluate participation rate of their citizens and if is possible to find this participation in specific analyzed processes of municipality. The thesis is based on two primary theoretical concepts which are public policy as a cycle and participation. There is used several types of input data from non-standardized qualitative interviews over documents in the form of municipal newsletters and petitions to the contents of discussion forums of municipalities which are used to answer the research questions. The results of the survey show that despite the pessimistic views of local government representatives on degree of citizens initiative and willingness to participate is this initiative and participation present both in auxiliary form and in the form of a protest in both municipalities.
Internal and external factors influencing the cost of equity capital
Mokhova, Natalia ; Kožená, Marcela (referee) ; Živělová, Iva (referee) ; Lace, Natalja (referee) ; Zinecker, Marek (advisor)
Náklady vlastního kapitálu, jež jsou ovlivňovány řadou interních a externích činitelů, významným faktorem ovlivňujícím rozhodovací procesy v podnikové sféře. Cílem této disertační práce je na základě primárních a sekundárních dat formulovat původní metodiku řízení nákladů vlastního kapitálu. Zdrojem sekundárních dat je rozsáhlá literární rešerše zahrnující zahraniční a tuzemské vědecké studie a databáze. Primární data, na základě nichž byl zkoumán vztah mezi teoretickými přístupy řízení nákladů vlastního kapitálu a podnikovou praxí, byla získána formou dotazníkového šetření od finančních manažerů působících v podnicích se sídlem na území ČR. Data byla zpracována s využitím statistických metod. Výsledky disertační práce přispívají k hlubšímu porozumění vztahu mezi náklady vlastního kapitálu a jejich determinantů a odhalují rozdíly mezi teorií a manažerskou praxí. Navrhovaná metodika řízení nákladů vlastního kapitálu je určená k použití v podnikové praxi a lze předpokládat její další rozvíjení v rámci navazujících výzkumných aktivit.
Rozdíly mezi pohlavími jako reakce na prodejní pobídky
Solilyak, Maryna ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
The Application of Fuzzy Logic for Rating of Suppliers for the Firm
Mykhaylyk, Sergiy ; Kokrda, Lukáš (referee) ; Dostál, Petr (advisor)
Cílem této diplomové práce je navrhnout vhodnou metodu pro vyhodnocení dodavatelů průmyslových větráku pro společnost První brněnská strojírna a.s. (PBS Brno). Společnost existuje více než 200 let na trhu a má více než 100 dodavatelů po celém světě. Proto je potřeba navrhnout adekvátní systém hodnocení dodavatelů. Pro vyhodnocení budou použité programy MS Excel a MATLAB.
Improving the Quality of Decision-Making Processes in Company With VBA Tools
Janošec, Michal ; Tejček, Pavel (referee) ; Dydowicz, Petr (advisor)
This bachelor thesis describes the design and implementation of auxiliary software to improve decision-making processes in the formation of bids for tenders in the company Lesy Beskydy, a.s.
ANALYSIS AND DEFINITION OF DECISION PROBLEMS OF EXPERT IN REAL ESTATE VALUATION
Krejza, Zdeněk ; Bradáč, Albert (referee) ; Abraham, Karel (referee) ; Tichá, Alena (advisor)
The thesis deals with the decision-making of the expert in real estate valuation. Due to the complexity of the process and the difficulties of valuation it can be assumed that the decision will be an arduous process. It is obvious that the choice of an expert is crucial to the result of the valuation process. This topic is currently relatively little explored, and therefore the work will deal with the analysis and formulation of decision problems expert in real estate valuation. The thesis analyses the current status of forensic engineering and decision-making regarding to real estate valuation. The general decision-making process, divided into seven steps, is adapted to the requirements of expert decision-making in real estate valuation. As in the managerial decision-making process, property valuation is also divided into three levels. These three levels considered the described fundamental decision problems that lead to the formulation of the expert decision-making principles in real estate valuation. For better understanding the extensiveness of the decision-making process in the valuation of real estate the author created a decision tree respectively schemes whose functionality has been verified at the end of the thesis, exemplified with the help of a specific case study of the determined price in real estate valuation.
The Application of Fuzzy Logic for Rating of Suppliers for the Firm
Olšová, Renata ; Doskočil, Radek (referee) ; Dostál, Petr (advisor)
Cílem této diplomové práce je návrh vhodné metody, jak vyhodnotit dodavatele modelů letadel a leteckého příslušenství holandské společnosti Aviation Megastore. Tato polečnost existuje na trhu již více než 25 let a má více než 170 dodavatelů po celém světě. Proto vznikla potřeba jednotlivé výrobce a distributory ohodnotit a zvážit jejich vývoj během jednotlivých let, případně u některých vybraných dodavatelů zvážit vzhledem k neuspokojivým výsledkům možnost ukončení spolupráce. Pro vyhodnocení bude použit program MS Excel a MATLAB.

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