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Opinion Leaders Among Czech 21st Century Journalists
Kolomazníková, Eliška ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
The objective of this master's thesis is to examine the concept of opinion leadership-to define it, to describe where it originated from, how it has developed over time, and finally, to apply this phenomenon to the Czech journalist community and its current members. Based on relevant international literature, the author of this paper assumes that opinion leaders exist in every social group or community around the globe, possessing an extraordinary personal influence on the decision-making and opinion-forming process of the people within their social network. Simply put, opinion leaders are the individuals to whom others look for guidance, credible and accurate information and context when they are in doubt or experiencing indecisiveness. For journalists, the possibility to have someone to whom they can turn for all the above-mentioned is crucial, the author believes, for it is a daily part of the profession to handle information cautiously, to evaluate news critically and objectively, and to get acquainted with a confusing topic in a relatively short period of time. Firstly, the paper offers a thorough theoretical framework for understanding the concept of opinion leadership, which is followed by a practical part consisting of a two-phase research examining opinion leaders in the ranks of Czech...
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Making Production Concept for the Planning of the Production Process
Koupý, Leoš ; Lipovský, Ivo (referee) ; Jurová, Marie (advisor)
This thesis responds to the need of the company ILLKO, s.r.o. to develop and unify the decision-making process for cases when there is a customer request for a special or extraordinary type of product. In the thesis, the business area of the company, supplier and customer spectrum are described as well as a summary of the company’s capacity and capabilities. The output is a formalized decision-making process reflecting both theoretical knowledge based on the academic bibliography and long-term approved experience gained from the business practice. This process is clearly illustrated in schematic flow charts which are described in detail in corresponding chapters. The developed methodological procedure will help the top management of the company to facilitate, automate and improve future decision-making on the specific customer requirements.
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Operation Odyssey Dawn: President Obama's decision-making process
Buriánek, Petr ; Hornát, Jan (advisor) ; Raška, Francis (referee)
Intervention in Libya is an anomaly in President Barack Obama's foreign policy during his eight years in the office. This thesis aims to analyze the decision-making process leading to this unprecedented step. Using Graham Allison's Bureaucratic Politics Model, the purpose of this analysis is to investigate the influence of some presidential advisors and allies on his final decision. Data for this study were collected using President Obama's public statements, biographies of several members of the administration, and secondary academic sources. After some general context, the thesis closely examines the selected period from the first protests in Libya on February 15 to the beginning of the Operation United Protector on March 31. This timeframe of forty-five days is further divided into the week-by-week process tracing analyses. The development on the ground in Libya is merged with changes of attitude in the American administration and changing alliances among the members of the advisory team of the President. The Bureaucratic Politics Model is used to analyze specific tactics used by American officials to impose their preferred scenario. The study also tests the applicability of several new methodological approaches within the Bureaucratic Politics Model like the palace politics perspective,...
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FORMAL MODEL OF DECISION MAKING PROCESS FOR HIGH-FREQUENCY DATA PROCESSING
Zámečníková, Eva ; Rábová, Ivana (referee) ; Šaloun, Petr (referee) ; Kreslíková, Jitka (advisor)
Tato disertační práce se zabývá problematikou zpracování vysokofrekvenčních časových řad. Zaměřuje se na návrh algoritmů a metod pro podporu predikce těchto dat. Výsledkem je model pro podporu řízení rozhodovacího procesu implementovaný do platformy pro komplexní zpracování dat. Model navrhuje způsob formalizace množiny podnikových pravidel, které popisují rozhodovací proces. Navržený model musí vyhovovat splnění požadavků na robustnost, rozšiřitelnost, zpracování v reálném čase a požadavkům ekonometriky. Práce shrnuje současné poznatky a metodologie pro zpracování vysokofrekvenčních finančních dat, jejichž zdrojem jsou nejčastěji burzy. První část práce se věnuje popisu základních principů a přístupů používaných pro zpracování vysokofrekvenčních časových dat v současné době. Další část se věnuje popisu podnikových pravidel, rozhodovacího procesu a komplexní platformy pro zpracování vysokofrekvenčních dat a samotnému zpracování dat pomocí zvolené komplexní platformy. Důraz je kladen na výběr a úpravu množiny pravidel, které řídí rozhodovací proces. Navržený model popisuje množinu pravidel pomocí maticové gramatiky. Tato gramatika spadá do oblasti gramatik s řízeným přepisováním a pomocí definovaných matic umožňuje ovlivnit zpracování dat.
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The Largest Czech Mountain Resort Špindlerův Mlýn and its Prepared Modernization: Interconnection of Areas Medvědín and Svatý Petr
Krempaský, Tomáš ; Novák, Arnošt (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
1 Abstract This diploma thesis deals with the current plan to connect ski resorts Svatý Petr and Medvědín in Špindlerův Mlýn within a case study. The approval of this plan will not be easy at all, as its realization would involve relatively substantial interventions in the Krkonoše National Park. The aim of the thesis is to find out how the decision- making process is taking place in the case of this plan, which actors are involved in negotiating of its implementation, what are opinions of representatives of the selected actors of the decision-making process and whether residents of Špindlerův Mlýn like or dislike the plan. For answering the research questions that arise from the goal of the thesis, qualitative and quantitative methodology, namely semi-structured interviews and questionnaire survey is used. The theoretical part introduces the reader to a more general context of the realization of the plan, the methodological part describes and justifies the selected research methods and the practical part deals with the results of the research. The conclusion summarizes the main pieces of knowledge. A significant revelation of this diploma thesis is the fact that without many positive side-effects of the project, outside the main motive to allow skiers to ski on both slopes without taking off their skis, it...
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The application of internal marketing to increase employees’ motivation at the chosen company
Juráň, Vilém ; Čadeni, Roman (referee) ; Chlebovský, Vít (advisor)
Interní marketing je dnes aktuálním tématem, kterým se zabývá vedení mnoha firem. Tato práce se zaměřuje na metody, které mohou zlepšit interní marketing firmy a přispět tak k lepší motivaci zaměstnanců. V práci je analyzována současná situace interního marketingu firmy Imcon Electronics v oblastech interní komunikace, motivace a vzdělávání se ve firmě. Cílem této práce je navrhnout způsoby, které by měli zvýšit motivaci zaměstnanců této firmy. Práce přináší bližší pohled na současné praktiky ve společnosti a návrhy, jak lépe motivovat její zaměstnance. Také obsahuje ekonomické zhodnocení, náklady a odhad ekonomického přínosu pro firmu.
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Risk Related to Selecting a Supplier Using Fuzzy Logic
Černá, Hana ; Doskočil, Radek (referee) ; Dostál, Petr (advisor)
The diploma thesis deals with selection and evaluation of phone accessories suppliers for ZONES s.r.o. company and evaluates their possible risks. In thesis is created decision model which is using fuzzy logic. The main part of the thesis consists of proposals for the evaluation of the company's suppliers. At the beginning of thesis are theoretical bases which will be used in the practical parts. Decision models are created in Microsoft Excel and MATLAB. The fuzzy model is based on requirements of the company. Another part of the thesis deals with analysis and comparison of results from both programs. The result of this thesis is the model which is easy to use and improves selection and evaluations of phone accessories for ZONES s.r.o. company.
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Draft of the license system for the highest men league for Czech Floorball Union
Šedová, Kristýna ; Vrbová, Lucie (advisor) ; Urbář, Roman (referee)
Diploma thesis focuses on floorball in the Czech Republic with purpose to suggest the draft of the license system for the highest men league for Czech Floorball Union. The current organization of floorball is presented also the problem, objectives and stakeholders are defined with application of managerial decision-making. Key areas which can provide healthy development of the highest league are financial, technical, player and personal criterions. The clubs must accomplish all aspects in order to take part in the competition. The draft is compiled based on interests of stakeholders, analysis of current conditions, analysis of license systems of different sports in the Czech Republic and of floorball in foreign countries. Process of implementation with risks and possible restrictions is also draw up, so that Czech Floorball Union can use this thesis within the final execution of license system.
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