National Repository of Grey Literature 567 records found  beginprevious480 - 489nextend  jump to record: Search took 0.01 seconds. 
Customer loyalty building
Nováková, Veronika ; Vávra, Oldřich (advisor) ; Ždiňáková, Tamara (referee)
This bachelor thesis focuses on the customer loyalty. It gives an example of CRM project which aims to build the loyalty of customers to some brand or product so the customer would return to the company and would be satisfied with all products and services he get.
Relations with customers of certain company
CHALUPSKÝ, Jan
Theses is divided in two parts. First part is theoretical. Second part is made by own research and describes results outgoing out of marketing research - by used questionaires.
Analysis of the use of payment cards in retail
PETERKOVÁ, Michaela
This thesis deals with the issue of payment cards. The current situation of payment cards on the Czech market is described and statistically verified in the practical part. The analysisis performed using a questionnaire survey of customer and retailers. The aim of this thesis is using its own research to determine to what extent the payment cards in the Czech Republic used in retail.
Services to customer in selected shop
ZELNÍČEK, Vavřinec
Retail services represent a very wide range of activities can take many forms, and their importance may vary. In order to analyze these services had to be given the scale of this study selected a particular retail unit, which offers enough services, while here these services play a relatively important role. For this purpose, has been selected shop offe-ring consumer electronics, which is part of the electrical chain OKAY. The aim was to assess the current situation in the provision of services in the retail unit and on the basis of these findings then suggest suitable measures that could possibly help to improve this situation. During this analysis were determined range, as well as quality and prices of indivi-dual services. Services were assigned through a selected one of the operations in the pre-literature search, sales and after sales and distribution was carried out on paid and unpaid services. Some (mainly paid) services were then compared with the services offered by competing shop, located less than 2 km from selected retail unit. The data needed to perform this analysis was obtained on the basis of observation and investigation in the selected drive. Observations took the form of purchases from the position of the simulated fictitious customer. Subsequent investigation then took place in the form of an interview with sales manager and regional manager for electrical OKAY. Information thus obtained, were then used for the analysis, processing services. The next stage of investigation held, by individual consumers in the form of inquiry. The results of this investigation, then served as the basis for the development of synthetic parts of the analysis. Based on the shortcomings of the proposed measures, which should contribute to the improvement of services in selected retail unit, while it was recommended to introduce some new services that are currently in the shop of this type should not be missed. All these measures were designed to minimize impact on the cost of running the store.
The Infrastructure of business of accommodation services in Blatensko area
JÍCHOVÁ, Kristýna
Thesis was to analyze the infrastructure of accommodation and catering services in the Blatensko area and define the possibility of further development of the surveyed companies based on a survey of customer needs, expressions of businessmen and other entities dealing with the researched services and development of selected area.
Customer-driven company
VOŠTOVÁ, Marie
The aim of this bachelor thesis is ?Evaluation of the use of the principles of customer-driven company in selected companies?. The basic concepts related to a customer-driven company and R. C. Whiteley?s seven principles are defined in the theoretical part. Customer-Driven Company, a book by the above mentioned author was used as a basis for the literature research together with many other publications on similar topic. In the main part of the thesis the author characterized the companies Hotel & Restaurant Klika and Masné krámy Restaurant. The main part of the work was based on the processing of structured interviews with competent workers of the selected companies. The piece of information obtained was then categorized according to the set principles and then processed. The author has identified the principles that the selected companies use / do not use. The results were then compared and each principle was evaluated which company uses which principle better. Finally the author provided some suggestions to improve business operation of each company.
The shopping behaviour and attitude of customers in the chosen retail unit
BÖHMOVÁ, Kristýna
The aim of the diploma thesis on topic ?The shopping behaviour and attitude of customers in the chosen retail unit? was the evaluation of shopping behaviour of customers and their attitude and suggestion of some improvement. The Literature search was writen on the basis of information from the available technical literature. This part contains information concerning customer and his attitudes, needs, behaviour and decision. Further there is an explanation of concept of shopping behaviour, its types and approches. The practical part contains information obtained from research and from interview made with the assistent of retail unit. These information served to evaluation of established hypothesis and to determination of concrete suggestions concerning improvement of range, employes, parking sites and checkouts.
Customer relationship management in the selected company
ŠESTÁKOVÁ, Denisa
The main aim of this thesis was to analyze the customer relationship management in the selected company and to provide suggestions for its improvement. For the practical part was chosen PORSCHE ČESKÉ BUDĚJOVICE company, which ranks to the most important dealers in the automotive industry in South Bohemia thanks to the professional attitude of its staff and excellent facilities. The selected company is concentrated on the customer in all respects. Therefore, important aspects of the ?customer care? are also mentioned in this work. Readers should find tips to improve the daily contact of touch points witch customers. In the practical part were performed an evaluation of the current CRM as well as a subsequent analysis of the customer satisfaction for the relevant period. From the evaluation follows that a central customer database is necessary. The newly created database will enable flexible customer contact, the CRM staff's work will be more effective and the management of this company will be able to better analyze the structure of the customer base and to carry out the evaluation of cumulative purchases with resulting bonuses for the key customers. During the survey the selected sample of customers showed their preferences in methods of after sale contact. They are interesed in the online contact more than in the present telephone contact. The management of the company should respect the preferences of their customers. Only then a relevant feedback from their customers can be expected. Sufficiently qualified and properly motivated front-line staff is essential to ensure the optimum service level. Thanks to a bonus for succesfully mastered ?mystery shopping? it is possible to motivate the sellers to an ultimate customer care. The relationship between the company and the customer should be useful for both parties. This is the way how to ensure a long-term and functional cooperation.
A corporate culture and its influence on employees and customers
ŠUSTER, Filip
The aim of this thesis was to analyse a corporate culture of a selected company and determine, what influence it has on its employees and customers. For each of these groups, a questionnaire was created, that was able to analyse this influence on the overall level, at the level of subcultures and at the level of factors that influence these subcultures. Result of the analysis is that the corporate culture is sustainable, stable and seems to have the proper direction. However, a closer examination of the groups of employees and customers reveals a certain room for improvements.
Attitudes and buying behaviour of customers of a shopping center
HOUDKOVÁ, Zuzana
The theme of diploma thesis is ?Attitudes and Buying Behavior of Customers in selected Shopping center.? The theoretical part is to obtain as much information on the issue as possible. A survey was carried out simultaneously directly in a shopping center. In the practical part, there is the evaluation of the response of the evaluation of the response of customers in the shopping center selected by the survey. For the research I have chosen the shopping center in Ceske Budejovice.

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