National Repository of Grey Literature 567 records found  previous11 - 20nextend  jump to record: Search took 0.00 seconds. 
Innovations in communication with customers of GW BUS a. s.
KOHOUT, Tomáš
This work is focused on the analysis of the current state, trends and preferences of customers in order to design a new mobile application for the company GW BUS a. s. The data analysis was performed in a questionnaire survey in which 130 respondents took part and 10 of whom were excluded. In the first part, the questionnaire focused on respondents' satisfaction with the IDOS mobile application. In the second part, the respondents were suggested possible innovative functions and were asked whether they would use the proposed function. Furthermore, these functions were consulted with GW BUS a. s. Based on the data, five innovative functions were designed for the new mobile application.
Projektové řízení ve vybrané firmě
ŠARVAIC, Lukáš
The diploma thesis deals with project management in the company TSE Electronics ltd., specifically the analysis of a selected project, which was sampled during 2020 and 2021. In addition to email communication, the author uses the knowledge from the company's senior employees and the information acquired by the author during normal work activities. In the literature part, attention is paid to project management, project and also the quality management system in the automotive industry, as the selected company primarily focuses on production for this industry, which has certain rules and standards. In the practical part, readers are introduced to the selected company, its organizational structure and the current project management guidelines. It also includes an overview of the current difficult situation in the automotive supply chain in connection with the covid-19 pandemic. Furthermore, the project management in the production of samples is described and evaluated. The project is now successfully introduced into series production. Last but not least, the author proposes several changes for the company that could lead to process optimization and improvement.
The concept of an information retail technology
NOVOTNÝ, Lukáš
This bachelor thesis analyzes the concept of an information retail technology and their use in a selected retail chain. The first part of the work is devoted to theoretical research. This section describes the different types of information technology and their use in retail. These theoretical findings are further applied in the practical part of the work. In the practical part, using the questionnaire method, it is found out how information technologies affect customers and how these technologies are used. The final part suggests a suitable way to improve sales and satisfy stakeholders.
Modern customer relationship management
TRAN, Viet Hung
The aim of this master's thesis is to evaluate trends in the current modern customer relationship management with emphasis on the use and processing of CRM system data, to find problematic places and to propose changes and recommendations. The customer relationship management (CRM) system in the selected company TONSTAV-SERVICE s.r.o is observed. The methodology includes studying the literature, analyzing the current state of customer relationship management, data collection, evaluation of the CRM system and the process of its implementation in the company and proposing recommendations and changes. To analyze the current state of CRM, using Saaty's pairwise comparison method, the CRM system in a selected company is compared with four other CRM systems. Data for this master's thesis were obtained from the management of the selected company and from the internet wesites. The result is an evaluation of the current state of CRM in a selected company and proposed recommendations and conclusions.
Marketing plan of a chosen company
BLÜML, Kristýna
The subject of the diploma thesis is to analyze and evaluate the current state of marketing activities in a chosen company and to propose a marketing plan for the next period. The work is based on the necessary analyzes and presents a proposal with a solution in the form of new or modified marketing activities.
Spokojenost zákazníků s produkty dané společnosti ve vybrané lokalitě
KUPCOVÁ, Dagmar
The topic of this diploma thesis is customer satisfaction with specific company's products in a selected location. The AGROMĚŘÍN group and the Rynek store located in České Budějovice were selected, which will be described in more detail later. The goal of this diploma thesis is an analysis of consumer demand for products belonging to the AGROMĚŘÍN group and to assess satisfaction with their current range of products. The thesis consists of two parts. The theoretical part contains the concepts of personal sales, quality, customer and customer satisfaction. The importance of customer care, methods of measuring customer satisfaction, customer relationship management and how to approach the customer using traditional methods are also described. The diploma thesis also explains the essence of customer value, customer's purchasing decision making cycle, models of consumer behavior, types of purchases in connection with purchasing decisions and the typology of customers in terms of shopping behavior. At the end of this part, the post-purchase behavior of the customer and the methods of marketing research were clarified. The application part deals with brief characteristics of the AGROMĚŘÍN group and the Rynek store in České Budějovice. The thesis is also based on an analysis of customer satisfaction with AGROMĚŘÍN Group products and data collected using a questionnaire survey performed in the Rynek store in České Budějovice. At the end of the diploma thesis, based on the completed research, there are measures and recommendations for expanding the menu of dishes in the bistro and creation marketing promotional leaflets.
The essence of creating a marketing mix in a selected company
PEKÁRKOVÁ, Marie
The aim of the bachelor thesis is to evaluate the creation of a marketing mix of a selected company and to propose possible changes on the basis of available information.The selected company for the bachelor thesis is BANES spol. s. r. o, whose main activity is the production of rotating parts for major companies in the field of automotive, furniture, healthcare, food, construction and others.The theoretical part defines the concept of marketing, marketing activities, marketing mix and describes its individual elements. The practical part introduces and describes the selected company on which after collecting information from the company´s TOP management, an analysis of individual elements of the marketing mix is performed. The end of the bachelor thesis is based on the obteined information evaluated the creation of the company´s marketing mix and then suggestions are given.
Elements of communication for increasing customers' loyalty
JIRÁŇOVÁ, Helena
The diploma thesis deals with elements of communication in order to increase customer loyalty. The aim of the thesis is to suggest changes in communication with customers and the use of elements of communication to increase customer loyalty to a selected store. The selected store is Jednota Kaplice cooperative. The diploma thesis is divided into two parts. The theoretical part describes the terms such as loyal customer, marketing communication as sales promotion, communication The second part of the diploma thesis is practical and includes a questionnaire survey. Data was collected through a questionnaire with 251 respondents. The respondents were disaggregated by age, gender, education, number of people in the household, and social-economic situation. The results of the survey showed, for example, that most of the customers buy groceries in stores three times a week. Most of the customers also participate in loyalty programs and use loyalty cards with benefits. If customers don't use a loyalty card, it is because the benefits are not interesting for them. The last part of the diploma thesis proposes recommendations for improvement. One of the proposals is to develop a mobile application for customers of Jednota Kaplice cooperative.
Marketing mix of a swimming pool in Kralupy nad Vltavou
Novák, Vojtěch ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title Marketing mix of the swimming pool in Kralupy nad Vltavou Targets The aim of this bachelor thesis is to identify the biggest negative gaps based on the SERVQUAL method in the services provided by the swimming pool in Kralupy nad Vltavou. Methods To obtain the necessary information, a quantitative survey was used, specifically a written survey through the SERVQUAL questionnaire, which was distributed at the swimming pool box office. This questionnaire compares and examines the expected quality of services in the company, which the customer imagines and the actual perceived quality of services provided. Results Based on a questionnaire survey using the SERVQUAL method, the largest negative measured gaps were identified. These include in particular: adequate water temperature (- 1,099), modern premises (-0.983), customer information (-0.869) and suitable opening hours (-0.804). Keywords questionnaire survey, SERVQUAL method, services, quality, customer
Customer satisfaction at the fitness center DrFit
Haškovcová, Anna ; Bačáková, Radka (advisor) ; Blažek, Dušan (referee)
Title: Customer satisfaction at the fitness center DrFit Objectives: The aim of this bachelor thesis is to evaluate customer satisfaction in a selected DrFit fitness centre using the method of service quality measurement and on the basis of the findings to propose recommendations for practice that would lead to increased customer satisfaction with the services provided by the fitness centre. Methods: The SERVQUAL questionnaire method is used to determine the differences between the truly perceived level of provided service compared to the previous expectations. Thus obtained results are presented in clear tables and graphs. Results: The final results demonstrate that DrFit fitness centre customers are satisfied with the provided services, although in some areas the expectations were higher than the actual perception, which, however, allowed to draw recommendations for improvement and thus to increase customer satisfaction. Keywords: SERVQUAL, questionnaire, measurement of service quality, marketing, customer

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