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To the Economic and Political Development of the German Democratic Republic in the 1970s.
Szobi, Pavel ; Stellner, František (advisor) ; Vaněk, Miroslav (referee) ; Horčička, Václav (referee)
To the Economic and Political Development of the German Democratic Republic in the 1970s (Pavel Szobi) Abstract The thesis deals with the economic development of the German Democratic Republic in the 1970s. It characterizes the basic elements of real socialism and implementation of the main SED strategy for the studied period - the so called Unity of Economic and Social Policy. It evaluates single aspects and the impact on the political stability of the regime. The thesis determines effects of energetic policy, external debt and lack of foreign currency on the national economy. The author does not consider the economic failures, but the dictatorship itself to be the main reason for the regime decay. Restriction of human and civil rights, together with comparing the standard of living with the Federal Republic of Germany led to the rise of social policy expenses and an extensive subvention of the so called consumer socialism. These courses of action enabled to stabilize the GDR temporarily; however, it also made the main defects of central planning more visible. Not only a modern consumer society failed to form, but even supplying population with random goods remained an issue which is well documented in the thesis on the example of the so called coffee crisis. The author comes to the conclusion that these...
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The social structure and human relations: mutual relationships
Krása, Petr ; Duffková, Jana (advisor) ; Šubrt, Jiří (referee)
This work analyzes mutual relationships between social structure and human relations. Above all, it analyzes the function of human relations in social structure. Human relations are understood here as social processes going on within social structure. The object of this analysis is examined on three levels: individual, human relations, social structure. Method of this thesis is analysis and synthesis of relevant (above all) sociological literature. By structural approach to the analyzed object, author concludes that human relations' function in social structure is to reproduce or change social structure. Human relations influence self- concept of human, which subsequently reflects in character of human relations and social structure and vice versa. Current character of social structure is seen as leading to alienation in many ways. In the end, the author brings to the discussion concrete proposal for the change of social structure by improving social abilities of people and consequently also improving human relations.
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Image: media construction of identity
Balounová, Šárka ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
The aim of this thesis is to clarify the principles of shaping the identity and image in the modern consumer society and explain the role of media in this process as well. In this thesis is used analytical comparative method. The whole work is divided into the theoretical and analytical part. The central theme of the first charter is the description of the characteristics of a modern consumer society. The second main thopic is the relationship of identity and image. In the third theoretical chapter is discussed the issue of media construction of reality. These problems are projected in the three approaches of opinion - Gilles Lipovetsky, the represenatatives of the Frakfurts School and Jean Baudrillard and finally opinion of Pierre Bourdieu. The analytical part of the thesis is concentrated on the application of the theoretical knowledge. As a specific example was selected advertising campaign Think You Can Text and Drive?, which was developed under the auspices of Oprah Winfrey, celebrity with the global reach. In the analytical part were received some essential arguments, which are summarized in the final chapter.
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Social Theory and the Late-Modern Approaches to the Study Of Culture
Lachmann, Filip ; Balon, Jan (advisor) ; Holeček, Tomáš (referee)
Sociology, social science and human sciences in general are interested in the study of culture since its inception. This concern, however, have transformed over the years and the development of individual disciplines, especially in the 20th century, where the phenomenon of culture has become one of the main indicators of social coexistence. The concept of culture itself represents a very wide range of activities, objects and characteristics tied with the human and his behavior. This work focuses on the process, during which social scientists have begun to perceive the culture no longer just a file or a store of values, but as part of power struggle, hegemony, ideology and oppression in their everyday impact on the scientific knowledge and the creation of social discourse. It notes the rise of critical theory, which arose mainly in the context of the so-called "cultural turn", starting in the postwar period. It records the development of social theory as a discipline combining several approaches, grounded in a larger frame of reference, the main aim is to highlight the difference between social science typical for modernity and more or less postmodern authors, which we nowadays consider the leading scientists and philosophers of the 20th century. This report covers the Frankfurt School of T. Adorno,...
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The group buying phenomenon - factors leading to it's popularity and consumer position on the daily deals market from the user perspective
Sedláková, Klára ; Soukup, Petr (advisor) ; Balážová, Eva (referee)
This bachelor thesis is focused on a phenomenon of group-buying on daily deals websites, especially then on the factors leading to it's popularity and the consumer position on the daily deals market. The topic is viewed from the user perspective, which the author tries to get to by way of a qualitative research. The author relies on the sociological theory of the consumer society in which she tries to find the roots of the successfully spreading of popularity of the discused phenomenon. As well author draws on there the theoretical background for a topic of consumer position on the daily deals market. Causes of spreading out are researched by a force of an exploration of motivation factors leading users to buy there. On that account there are as well described the theoretical conceptions of motivation and needs in brief. Author conducted a series of semistructured interview in which she emphasised the meanings that the users attach to the particular action. The analytical part of thesis connects main causes of spreading out of phenomenon, theoretically grounded in the theories of consumer society, with a typical aspects of this rather new way of internet shopping and consequent consume. The second topic, the own consumer-user view on their position on this market, is discused as well there.
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The shopping centres as a lifestyle determinant
Veselá, Lenka ; Soukup, Václav (advisor) ; Opletalová, Lenka (referee)
The main subject of my dissertation is a theoretical-empirical analysis of shopping centers as a specific type of subculture. Closer analysis of the shopping center's influence on contemporary lifestyle and consumer behavior patterns is accented. The whole structure of the dissertation is divided into three main thematic sections: 1. Shopping centers in the process of globalization and unification of human culture. 2. Shopping centers as a specific type of institution and subculture. 3. Shopping centers as a determinant of contemporary lifestyle. The source of information and data utilized for processing this dissertation are both theoretical literature and practical observation in Prague's shopping centers. The main goal of my dissertation is to contribute somehow to the phenomenon of consumer behavior in the postmodern culture. Key words : consumer society, shopping centre, consumption, corporation
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Reflection of mass media in antiutopian literature written in 20th century
Ševců, Josef ; Halada, Jan (advisor) ; Kučera, Štěpán (referee)
The aim of this bachelor thesis is to highlight the various aspects of the mass media in selected novels of antiutopian literature written in the 20th century. It analyzes three novels exclusively. It is Brave New World written by Aldous Huxley, George Orwell's 1984 and Fahrenheit 451 written by Ray Bradbury. The thesis summarizes the different narrative structures of selected works with an emphasis on confronting individuals with the mass media. It examines the function of the mass media, which is expected from them to the needs of the state, analyzing the media from a technical perspective and describes the parallels between the mass media-oriented themes. In particular, however, it validates the importance of mass media in correlation with the current state of society and gives examples how the vision of the authors described the present society.
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What to do with it?
Stojanovová, Veronika ; Havlásek Tatarová, Lucie (advisor) ; Raudenský, Martin (referee)
Focus of Work: theoretical study with suggestions of application of the topic in the art education Subject: human needs and the consequences of their fulfillment, recycling as a more friendly approach to environment, reuse of waste in the fields of visual arts, design, and within the frame of the ,,Do It Yourself " phenomenon Objective: to point out recycling as a creative activity arising from artistic improvement of waste materials Contribution, knowledge: interdisciplinary studies, monitoring of various ways of utilization of waste, work with waste materials
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