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Marketing plan to increase Sales Volume of Bicycles in Winter
Hutník, Jakub ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor tesis is focused on creation of marketing plan for oncoming winter period in store Cyklo Cibulka. In the first part, we will take a closer look at the theoretical knowledge that is necessary to create a marketing plan. In the secont part i will analyze internal and external environment of store, market analysis and analysis of competition. I will combine obtained informations from the previous sections and use them in last part to create marketing plan according to the set goals.
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Proposal of Business Plan for Retail
Dvořáček, Tomáš ; Lysoněk, Ludvík (referee) ; Bayerová, Vladimíra (advisor)
The bachelor’s thesis is the proposal of the business plan for the company targeted on the business with ice-hockey collectors’ cards. The firm will be established as a limited liability company, which will be situated in Brno. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.
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Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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Business Plan - Establishment of Confectioner
Běloušková, Jana ; Langášek, Libor (referee) ; Mikulec, Luděk (advisor)
This master’s thesis deal with processing of business plan for the establishment of confectioner's, which will be offering not only pastry, but also all assortment of other products, which fall into similar stores. Confectioner's will be constructed in one-family house in municipality Těšany, part of proposal are also construction work and equipment interior.
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Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
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Business Plan
Link, Radovan ; Zaplatílková, Martina (referee) ; Veselý, Josef (advisor)
This work deals with processing of a business plan for establishment of the beginning business INSPIRACE for selling hampers. The final prospect comes from the analysis of market environment, competition and strong and weak sides of the future business but it is established for obtaining and analysing a target customer as well. The aim of this work is to evaluate the reality and risks of the business plan.
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On-line marketing communication
Štrama, Natália ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Tato bakalářská práce se zabývá návrhem vhodné online marketingové komunikace pro vybranou zemědělskou společnost. Její cílem je definování základních pojmů z řešené problematiky, analyzování interního a externího prostředí společnosti, jejich konkurence a navržení efektivního použití marketingových nástrojů v konkrétní firmě. Začátek práce je věnován definování základních pojmů z oblasti online marketingu. Práce dále charakterizuje nástroje online marketingu, které ve současnosti existují. Druhá část práce je věnována analýzám jako je SWOT, PEST, analýza konkurence, a jejich používání nástrojů online marketingu. Závěr práce tvoří návrhy pro online marketingovou komunikaci společnosti AGRO-REAL, s.r.o.
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Corporate Competitive Strategy
Weberová, Martina ; Herman, Ján (referee) ; Bartes, František (advisor)
The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.
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