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Business Plan-Branch Office set up in Slovakia
Kalvodová, Lenka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with possible option of establishing the branch office of the technology company in Slovakia. The first part is focused on theory related to setting up the business plan. The second part contains analysis describing current status of the company of interest based on the information provided. The proposal of the branch office setting up is included in the last part of the diploma thesis where ways the company could follow when entering new market are described.
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Marketing Strategy for hotel Panská lícha
Zábrž, Jan ; Jonáš, Patrik (referee) ; Šimberová, Iveta (advisor)
The aim of this master’s thesis is the suggestion of marketingstrategy for Hotel Panská lícha. The theoretical part contains an explanation of basic concepts of marketingstrategy. The practical part is concerned with analysisof the current situation of the company whichservesas a basisfor suggestingmarketing strategies. The result is a summary of measures and proposals, includingtheir benefitsfor the company.
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Rural Tourism Business Plan
Kohoutová, Ivana ; Hušner,, Karel (referee) ; Šimberová, Iveta (advisor)
The master's thesis deals with drawing up a rural tourism business plan for the establishment of a family business. This business connects providing services within the rural family pension with an agricultural production. The aim of the thesis is to design the business plan on the basis of analysis, plans and risk assessment as decision support tool for future realization.
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Proposal of Communication Mix in Company with Production of Elevators
Polišenská, Iva ; Navrátilová, Ludmila (referee) ; Milichovský, František (advisor)
The Master’s thesis “Proposal of Communication Mix in Company with Production of Elevators” deals with the analysis of current situation of the corporation Zitta výtahy s.r.o., its environment where the company is located and construes the factors affecting the acquisition of customers. On the basis of the analysis and evaluation of the current state of the company is proposing a new communication mix, whose main target should be to increase awareness of the brand and quality services and thereby contribute to increase selling of the lifts.
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Creativity, Innovation and Organizational Culture
Langer, Ondřej ; Přibylová, Martina (referee) ; Franková, Emilie (advisor)
The diploma thesis deals with the creativity, innovation and organizational culture. In the theoretical part are defined the main concepts, their mutual relations, elements and barriers. The practical part is checked by questionnaire, own personal observations and interviews with employees of the actual status of the organizational culture in the company. Based on the survey results are presented recommendations that lead to the increase in the employee creativity, motivation and overall improvement of the current level of the organizational culture in the company.
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Marketing Strategy of Business Development
Štěpánek, Petr ; Kusák, Václav (referee) ; Zich, Robert (advisor)
This master’s thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
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Business Plan for the Establishment of Franchise Shop
Musilová, Pavla ; Prokopec, Radek (referee) ; Mazlová, Tamara (advisor)
This master’s thesis deals with the establishment of a new Fornetti Café shop which is operating as a franchise. The opening part is focused on theoretical knowledge, basic notions and methods of creating of a business plan. The analytic part evaluates the current situation of the chain and the future franchisant. The final, practical part of the thesis contains the business plan for setting up of the franchise shop.
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