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Business Plan of the Active Studio Development
Šanderová, Hana ; Jelínek, Jiří (referee) ; Šimberová, Iveta (advisor)
The master´s thesis deals with processing of business plan for the establishment of the active studio. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. The aim of the thesis is to make a survey to find out how feasible is the business plan. In graduation theses also I valorize diversification of the project.
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Marketing Strategy for Company TOP servis spol. s r.o
Remiš, Ivo ; Kuchař, Vladimír (referee) ; Šimberová, Iveta (advisor)
This master´s thesis focuses on the changes of marketing strategy for the company TOP servis s r. o. by using content marketing. The work describes realization of content marketing and there are also included amounts of money for publication of content. At the end there are discussed advantages and disadvantages of content marketing applied on this company.
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Business Plan
Marková, Adéla ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master’s thesis is focused on development of the business plan, particularly the proposal for extending production in the small engineering company Unicode M&D Ltd. The first part deals with the theoretical resources needed for drafting. The second part contains analysis of neighbourhood. The last part presents the specific proposal for extanding production in this company.
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Competitiveness of Project Management Software
Květoň, Petr ; Kuboš, Jaroslav (referee) ; Juřica, Pavel (advisor)
The bachelor thesis deals with the comparison of the competitiveness of software for project management. The main software is Navigo3, developed and distributed by Navigo Solutions s.r.o. The first part describes the company itself and its product, then describes competing software and the mutual comparsion. The next section will focus on implementing appropriate tools that will enhance the competitiveness of Navigo3 software.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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The Performance of Real Estate Activities
Plech, Martin ; Puchýř, Bohumil (referee) ; Telec, Ivo (advisor)
This the sisdeals with the problem of the strengths and weaknesses of real estate in area the Czech Republic. It defines the basic terms and definitions as sociated with real estate activities. It analyzes the mistakes of real estate companies. Provides tips for preventing errors. Publishes statistical information about the property market. The data are statistically evaluated and incorporated into the graphics. These obtained datas are intended for practical use for the valuation of yield method.
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The Proposal to Increase the Company's Competitiveness - a Variant Solution
Kotrčová, Štěpánka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the creation of competitive strategy proposal for the company, which operates in the sphere of offering the services related to property management. The theoretical knowledge related to the topic is given first. In the analytical part is evaluated the current status of the internal and external environment. Then it is suggested a strategy to increase the competitiveness of the company, which is based on the information obtained from previous two parts of the thesis.
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Design of Company Marketing Plan
Polanský, Jan ; Podhajský, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing plan for Shocart, Co., Ltd. and is divided into three parts. The theoretical part summarizes knowledge about marketing and its development, the company and its surroundings and also is engaged in marketing strategies. The analytical part examines the current situation of the company and the third part contains specific proposals.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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