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Marketing mix analysis of MADETA company
Fuková, Iveta ; Horová, Olga (advisor) ; Teplý, Jan (referee)
Primary aim of diploma paper "marketing mix analysis of MADETA company" is an analysis and description of marketing mix of MADETA company targeting to LIPANEK product range. Secondary aim is confirmation of theory that appropriately chosen marketing mix can positively affect targets of every business company.
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Public guardian of the rights in European Union, Czech Republic and Slovak Republic
Osadská, Katarína ; Chvátalová, Iva (advisor) ; Spirit, Michal (referee)
The diploma thesis focuses on institution of ombudsman in European Union, Czech Republic and Slovak Republic. It is aimed at questions of legal regulations of this institution in the mentioned formations. Particular chapters of this thesis are structured into following 5 task parts. The first chapter describes the history of the origin of this institution, explains the term of ombudsman by using definitions, classifies existing kinds of institutes of ombudsman and specifies the field of action. The second chapter identifies the European ombudsman. It is focused especially on analysis of received complaints in practically whole period of existence this institution and evaluation of activities in 2008. In the third chapter is described the institution of ombudsman in the Czech Republic and in the fourth chapter in the Slovak Republic. The last chapter of the diploma thesis deals with comaparison of ombudsman institutions in these two countries.
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Costs analysis and driving costs
Tichá, Lucie ; Mikovcová, Hana (advisor) ; Kulovaný, František (referee)
The aim of this dissertation is to analyse the costs and their management in the company BAEST, a.s. BAEST, a.s. is a manufacturing engineering firm with a wide production range. In this work, the costs are investigated at first from the global point of view - it is analysed their structure and development here. Further part of the work gives attention to calculations. There are calculation methods characterized here, which are used by the company, and a part of this section is setting of the planned and the final calculation and analysis of variances. Conclusion is aimed to possible production cost saving.
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Information technologies for competitive intelligence
Hromádko, Jan ; Molnár, Zdeněk (advisor) ; Vejlupek, Tomáš (referee)
This thesis concerns technologies useful for competitive intelligence purposes. Its structure follows the scheme of the competitive intelligence cycle. For every phase of this cycle applicable techniques are specified, and possibilities of their software support are reviewed. The basic technique is deconstruction of competitive intelligence process to its basic components, and searching and exploring methods which can be used within those components. That means, above all, evaluation of usable software. The aim of my thesis is to make readers acquainted with principles of competitive intelligence, bring together different methods of work, and introduce useful technologies including particular software products. This thesis should also be helpful in deciding about methods in case of planning competitive intelligence, and what advantages and disadvantages it brings.
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Analysis of demand for travel insurance in Czech Republic
Hanzlíková, Daniela ; Radová, Jarmila (advisor)
Bachelor's thesis is dealing with analysis of travel insurance and helth insurance of foreigners in Czech Republic. First part of thesis analyse theoretical terms and define these insuraces on czech insurance market. At the same time it is dealing with their analyse in detail. Second part is focused on analysis travel insurance and health insurance of foreigners on the czech market.
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Analysis of the benefits of the information system
Štědronský, Michal ; Basl, Josef (advisor) ; Laš, Jan (referee)
The diploma thesis deals with the analysis of the benefits of the information system of an important food manufacturer. The main aim is to analyse the benefits of the information system -- something which has yet to happen. The analysis of the information system should provide a recommendation for the company, which will include an evaluation of the strong and weak aspects of the system. Highlighting the strong and weak aspects should help the company perfect the system, provide a competitive advantage, increased profits and an improved company image. The secondary aim is to inform the reader about the system, understand its functionality, describe the metrics used for analysis and the choice of methods employed. The aims of the theoretical section will be achieved through analysis of internal documentation and electronic sources. The analysis of the benefits will be carried out using "historical" data obtained from the reporting system, database or internal documentation. The use of this work lies principally in its highlighting of the positive and negative effects of the system. The work can also help students or company employees understand the functionality of the real system and to broaden their current knowledge.
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Budget of Russian Federation Analysis 2000 - 2007
Šelenbergová, Lucie ; Maaytová, Alena (advisor) ; Klazar, Stanislav (referee)
This thesis writes about Russian Federal Budget situation from 2000 to 2007. Objektive of the thesis is description of budgetary procedure and responsibility for its budget adhering, analysis of revenues and expenses structure in particular years, trend in balance revenues and expenses from 2000 to 2007 and their influence on GDP and unemployment. There are used positivist and normative methodologies in the thesis - positivist metodology in first chapter about theory of budget procedure and normative metodology in second and third chapters about expenses and revenues and their dependence on macro-economic quantities. There is used deduction method from federal acts and budget codex in first chapter and in both second and third chapters there is used analysis method, especially analysis of causes and classificatory analysis.
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