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Selected aspects of the production of embodiment in tv commercials
Kurucová, Natálie ; Charvát, Martin (advisor) ; Řehořová, Irena (referee)
Thesis Selected aspects of the production of embodiment in tv commercials works with an assumption that some tv commercials represent specific modality of discursive mechanisms of sexual representation. This thesis applies the works of M. Foucault and P. Bourdieu to semiotic analysis of chosen advertisements. Assuming that advertisements are using body and sexual motives as one of the instruments of power to affect the target groups. Main focus of this thesis is in introduction of discursive models that are used in advertising. Goal of the theoretical part is to introduce philosophical and sociological ideas and theories relating to perception of physicality, sexuality, power relations and question of subjectivism. The thesis also shows how the role of a body was perceived in different historicals eras and how the ways of use of body and embodiment has gradually developed in terms of power affection. Goal of the practical part is to analyze and interpret the acknowledgments from theoretical part on concrete examples. The aim is, by using semiotical analysis, to reveal discursive practices in advertisements based upon used statements, also to analyze the power affection presented by physicality and sexuality. The thesis presents examples of power affection of advertisements and its specific...
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Between Subjectivity and Object: Self in the Discourse of Modern Japanese Literature
Cima, Igor ; Tirala, Martin (advisor) ; Weber, Michael (referee)
(in English): This thesis is devided into three parts. In the fist part, the development of literary discourse in Japan between Meiji and postwar period is described, with emphasis on the development of literary character and Subject in a work of literature. The second part theoretical apparatus for studiying and analyzing literary character is introduced, using contemporary literary theory. In that part relationship between literary character and its subject is also included. In the third part, these findings are applied on a specific literary works of Japanese postwar literature, on which development and changes of literary character are observed. The three analyzed works here are Kamen no kokuhaku by Mishima Yukio, Tanin no kao by Abe Kōbō and Man'en gan'nen no futtobōru by Ōe Kenzaburō.
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Structuralism and Concept of Discourse in the Work of Paul Ricoeur
Skoumal, Petr ; Borecký, Felix (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on structuralism and concept of discourse in the work of French philosopher Paul Ricoeur. The aim of the thesis is to show Ricoeur's effort to interconnect structuralism and hermeneutics and, after this, to treat how this interconnection works as a general paradigm of human sciences. The point of departure is Ricoeur's revision of Saussurean structural approach which divides language into language system (langue) and speaking (parole). Then, the concept of discourse is grounded and the thesis proceeds to problems of text. By using the concept of discourse for written forms of language (texts), Ricoeur introduces this term to his hermeneutical approach. Its interconnection with structuralism is made possible by circular dialectics of explanation and understanding in which structuralism is shown to be necessary for the hermeneutical knowledge. Ricoeur's hermeneutical thought is also characterised by movement from text to action. Ricoeur finds some parallels between them and between the interpretations of them. By this, he proceeds from hermeneutics of text to hermeneutics of action and presents his conclusions as a general paradigm of human sciences. These are said to have a hermeneutical nature. However, according to Ricoeur, the deep hermeneutical comprehension is...
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On Belief in Power
Smetana, Pavel ; Hogenová, Anna (advisor) ; Blažková, Miloslava (referee)
This thesis researches the phenomenon of (mostly human) power from the point of view, from which human accepts it and believes in it. At first, it deals with the phenomenon of power in the work of Machiavelli (The Ruler) and it points out the possible danger of its absolutisation. For insight into thinking of Machiavelli, it deals with the analysis of Ľubomír Belás and also with the viewpoint of Anna Hogenová, Jan Patočka, Ernst Jünger, Václav Bělohradský and other authors. The thesis also shows the Comenius' criticism of Machiavelli. There comes a sort of revelation of the principle of power which disregards other values and the thesis warns against it. In the next step, the thesis researches the conception of Václav Klaus (Blue, not a Green Planet) and with the help of Jan Keller's statements and some scientifical opinions in ecological issues (Ravi Kumar Kooparapu) the thesis finds it closed in a certain way of economical thinking, guestioning-suppressive and thus somewhat power-based. Further, this thesis researches the form of strong distortion of the picture of the world which appears in the work of ideologist Alexander Dugin (The Great War of Continents). It shows dangerous power - demagogic features in his work and compares it with the similarities in the orations of Rudolf Goebbels. The...
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Construction of identity through self-portrait in social media era
Čermáková, Alžběta ; Láb, Filip (advisor) ; Jirků, Jan (referee)
This thesis deals with a photographic and social phenomenon of contemporary society - the selfie. The selfie is a variation of photographic self-portrait taken by mobile photocamera. The selfie is a phenomenon because it has become a part of daily life of a huge number of people and started to influence the society throughout all its spheres. It has started to influence the human existence and the way we perceive ourselves. This work tries to examine this unexplored phenomenon from all possible angles. It observes and examines the selfie from the sociological, psychological and also philosophical point of view. The thesis attempts to describe, characterize and define it by using other important terms that communicate with the selfie. The work implants the selfie to the context of social networks and tries to find out its influence on the human behaviour. The work uses qualitative and quantitative methods to provide the insight into the mind of someone who is a keen selfie photographer and by following the results find out possible motivations and consequences that the selfie could have on the human subject. The work offers wide spectrum of theories that provides different explanations of this phenomenon. Powered by TCPDF (www.tcpdf.org)
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Are there any pohotographic representations? Roger Scruton and his critics
Bergmann, Dominik ; Kolman, Vojtěch (advisor) ; Petříček, Miroslav (referee)
This thesis focuses on the answering whether photographic representations exist or not. The answer is searched for in discussions of Roger Scruton and some of his critics. According to Scruton's argument presented in the essay entitled Photography and Representation a photograph cannot be a representation. Scruton claims that only such medium can become a representation that has a certain intentional relation to its subject, however a photograph is defined merely by its causal relation to such object. Scruton's critics believe that a photograph is a representation and criticize him for: i) underestimating the role a photographer's intentions play in a photograph; ii) disregarding a photograph's ability to provide a new way of seeing and thus becoming representational; iii) equivocating between the subject of a painting and the subject of a photograph. It is demonstrated that arguments of Scruton's critics are not able to show Scruton's concept of photography to be false. However, an alternative approach to representation provides a basis to demonstrate in what sense a photograph may be a representation. For that reason it is suggested to consider a photography as an essentially paradoxical medium merging into itself the intentional and causal. Keywords: photograph, representation, intentional...
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Concept of ideology in the work of Louis Althusser
Katsaros, Denis ; Bíba, Jan (advisor) ; Slačálek, Ondřej (referee)
The aim of this thesis is to reconstruct the principal features of the theory of ideology which can be found in the work of french marxist philosopher Louis Althusser. An attempt to clarify the key differences between approaches of Althusser's and that of classical marxism is also made here, although the author belongs rightfully to marxist philosophical tradition. Owing to belief in usefulness of this method, the thesis tries to enrich a traditional interpretation of Althusser's theory by using less known and less employed writings by the same author. Apart from the above mentioned goal this work also aims to describe author's original conception of the philosophical category of subject. This category is in many ways a centrepiece of the whole Althusser's theory of ideology and due to this reason the examination of his implications permeates almost entirely the work you are about to read.
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How Elementary Teachers Think About Drama in Education
Zdráhalová, Lucie ; Valenta, Josef (advisor) ; Kasíková, Hana (referee)
The bachelor thesis deals with the teachers in the primary schools thinking about the dramatic education. The aim of this thesis is to find out how the teachers think about the dramatic education, its goals, instruments and formative influence. The final thesis is divided into two parts - the theoretical and practical ones. The theoretical part explains basic terms: drama, education, dramatic education - goals, principles, methods and techniques. The information for this part is taken from Czech and foreign sources. The research which has been realised is described in the practical part. It contains searching for respondents, results and the interpretation. Three groups have been addressed by the medium of answer sheet(s): the first group are teachers who give lessons on dramatic education; the second group are teachers who use techniques and methods of dramatic education in their subjects and the third group is formed by headmasters who decide about inclusion dramatic education into the teaching process. Key words Thinking, teacher, elementary school, subject, drama, teaching method, technique of drama education, principle, goal, form.
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