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Comparison of fitness centers in Český Brod based on customer satisfaction
Čokrtová, Jana ; Pecinová, Markéta (advisor) ; Holánek, Michal (referee)
Title: Comparison of fitness centers in Český Brod based on customer satisfaction Objective: The main objective of this study is to compare the quality of services of two fitness centers in Český Brod in terms of customer satisfaction. Namely, they are the fitness center Infinity and the fitness center Natálie. Another objective is to determine, what the factors of customer satisfaction are and which center provides services deemed more satisfactory. A secondary goal is to provide the management of both centers with improvement options leading to greater customer satisfaction. Methods: Primary data was obtained from a Servqual survey provided to the customers at the reception of each fitness center. More data was gathered via a semi structured interview with each fitness center management. Results: The questionnaire survey indicates that the customers are more satisfied with the services of the fitness center Natálie. However, in neither of the fitness centers are the customers satisfied in all areas of research. The last part of this work contains proposed recommendations, which should be addressed by the fitness centers management in order to improve the customer satisfaction with the provided services. Keywords: Servqual questionnaire, fitness, customer satisfaction, sports services, competition
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Marketing research of spectators satisfaction with Hokejová bitva
Štenclová, Markéta ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research of spectators satisfaction with Hokejová bitva Purpose: The main aim of my thesis is to analyze how the spectators are satisfied with the offered services provided by organizers of Hokejová bitva and the general satisfaction with each event held in 2013 and 2014, and then compare the obtained information. Based on the results, I suggest some recommendations on possible improvements or changes in the criticized areas, which could lead to increased satisfaction of the audience and possibly to increase the number of viewers in following years of this event. Method: Marketing research was conducted through a quantitative method, using the written and electronic forms of questionnaire survey. Respondents were randomly selected from all visitors of this event. The results are shown in tables and graphs MS Excel in the analytic part. Results: The results of the analysis show that the spectators of Hokejová bitva in 2014 were generally more satisfied than spectators in the previous year. Based on identified insufficiencies in program and in other offered services are suggested possible measures of improvement. Key words: Customer satisfaction, customer, sports event, quality of services.
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Research of member's satisfaction with quality of services in dance school B-Original Prague
Emr, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Research of member's satisfaction with quality of services in dance school B-Original Prague. Objectives: The main objective is to determine member's satisfaction with offered sport services. Results were used to make proposal for improve offered services. Methods: Methods, which were used in this thesis, are based on theoretical knowledge, matching with the topic. During the satisfaction research was used quality research group interviews. Results were interpreted by summary protocol. Based on this results was made level of member's satisfaction how organization functions. To gain basic information about running dance school B-Original was made half - structured interview with the owner. Results: Based on marketing research we can state, that dance school B-Original has thanks to high quality services big amount of satisfied members. Proposals for improvement were shown to managers of dance school and they should make situation in dance school even better. Key words: sport service, customer satisfaction, dance school, group interviews, marketing research
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Analysis of customer satisfaction in six selected Expreska fitness premises and their natural comparison
Havrdová, Lenka ; Flemr, Libor (advisor) ; Janák, Vladimír (referee)
Title: Analysis of customer satisfaction in six selected Expreska fitness premises and their mutual comparison Objectives: This diploma thesis deals with the research of satisfaction and expectations of female customers of the Expreska circle training in selected six establishments in Prague and consequent comparing of these places. Satisfaction is measured using a questionnaire, in which the customers asses the perceived quality of services and the quality of services that is important to them. On the basis of obtained data there is conducted analysis of sociological parameters such as age, occupation, monthly income, etc. The main research is completed with the survey of former Expreska customers and in conclusion there is comparison of the two surveys. Methodology: The survey of customer satisfaction is carried out using questionnaires, which lies in the method of SERVQUAL. It is compared the expected quality and truly perceived quality of the service. Secondary data about the fitness center are obtained through the analysis of documents and author's own investigation at the fitness premises. Results: The outcome of the thesis comprises of the satisfaction of customers in Expreska circuit training. Furthermore, comparing the satisfaction of customers between the various exercise premises, last...
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Marketing research on customer satisfaction in the fitness centre Hopsáme.cz.
Dohnalová, Barbora ; Šíma, Jan (advisor) ; Dáňová, Kateřina (referee)
Title: Marketing research on customer satisfaction in the fitness centre Hopsáme.cz. Purpose: The main aim is to find out, how the customers are satisfied with the services offered in the fitness centre Hopsáme.cz, which is placed in Prague's district Modřany. The research is conducted through a questionnaire survey. The situation is analyzed by the results of this survey and I came up with suggestions, which should help to improve the customer satisfaction and general prosperity of this company. Methods: As mentioned above, I chose a questionnaire survey from the possible marketing methods. There were used written forms of questionnaire survey same as electronical version in this bachelor thesis. The evaluation was performed by the statistic program SPSS. The results are shown in tables and graphs, which were compiled in the statistic program SPSS as well. Results: From the results of this survey we can see that customers are relatively satisfied with the services offered in fitness centre Hopsáme.cz. I found some insufficiency in services offered and the arrangements were suggested to improve the customer satisfaction. Key words: services, sport services, quality of services, customer, customer satisfaction
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Customer Satisfaction with the Services of Pulse Fitness in Benešov
Holánek, Michal ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Customer Satisfaction with the Services of Pulse Fitness in Benešov Objectives: The primary aim of this thesis is to ascertain customer satisfaction with the services of Pulse Fitness in Benešov as well as the main factors which reduce the level of customer satisfaction with said services. The results obtained will be employed as the bases for recommended measures, whose implementation in Pulse Fitness should contribute to an increase in the level of customer satisfaction. Moreover, a secondary aim is to adapt the methodology of the European Customer Satisfaction Index to the area of fitness. Methods: In the thesis, the methodology of the European Customer Satisfaction Index is employed. Electronic questioning was applied for the collection of primary data. Results: The resulting values of the European Customer Satisfaction Index indicate that the customers of Pulse Fitness have an above-average satisfaction with the provided services. However, there are a range of factors which the management of Pulse Fitness should address. Specific resommendations are mentioned. Key words: European Customer Satisfaction Index (ECSI), customer satisfaction, fitness services
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Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Center
Cibulka, Karel ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
6 ABSTRACT Title: Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Centre Objectives: This thesis explores the extent of satisfaction members of Golf Resort Písek Centre with provided services. The extent of satisfaction was determined by an opinion poll where the members evaluated the perceived quality of services and the quality of services which they would expect at an "excellent" golf resort. Questionnaire was compiled according to a research which considered the most significant elements that should be implicit for each golf resort. The acquired findings allowed assessing the quality of services at Golf Resort Písek Centre. Given the assessment some recommendations are suggested, which should increase the quality of services at the resort and consequently the higher satisfaction of its members. Methods: The survey of the quality of services was performed using the designed questionnaire, which was inspired by SERVQUAL method. Therefore, it compares the quality of the services at an "excellent" golf resort with perceived quality of services at Golf Resort Písek Centre. The created questionnaire was designed according to the analysis of an opinion poll, where the importance of particular features was determined. The most important features were used in the main questionnaire which...
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Marketing research of the participant's satisfaction European Company Sport Games 2013 in Prague
Švec, Jakub ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research of the participant's satisfaction European Company Sport Games 2013 in Prague Objectives: Finding out the participant's satisfaction with European Company Sport Games 2013 in Prague. On the basis of results will be done evaluation and will be proposed possibilities for improvement. Methods: In work uses quantitative marketing research. For the primary data collection from participants of European Company Sport Games in Prague is used electronic questioning. Results: All results are in the practical part. The results are in the graphs and tables and they are described in detail. The participants were generally satisfied with the event, the most with the flooding communication and accommodation. On the other side were dissatisfied with the event at Meeting Point. The research also find out at which sport facilities were the biggest organization and technical problems. At the end part is written the proposal and recommendation for improvement. Keywords: Marketing, marketing research, participant's satisfaction, sport, European Company Sport Games, ECSG.
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Marketing Research on the Satisfaction of Customers Expreska Jiřího z Poděbrad
Machutová, Tereza ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Marketing Research on the Satisfaction of Customers Expreska Jiřího z Poděbrad. Objectives: The aim of work is find satisfaction of Expreska customers by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the criticized areas in FIT centre. Method: The method of personal questioning with non-probabilistic sample was chosen for the research. Results: The values obtained are organized in tables and graphs in result section. Key words: Marketing research, Customers Satisfaction, Questionaire, Expreska Jiřího z Poděbrad.
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Participants' satisfaction with Salomon Trail Running Cup 2014 sports event
Kochová, Barbora ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Participants' satisfaction with Salomon Trail Running Cup 2014 sports event Objectives: The main aim of this diploma thesis is to analyse current level of customer satisfaction with sports event, find out their opinions and potential shortcomings in each running event by using questionnaire survey. Define any problem areas and suggest appropriate management recommendations by evaluating empirical data obtained from own market research. This would lead to improvement of runners' satisfaction with this sports event. Partial goal of this diploma thesis is to find potential coherence between customers' satisfaction and whether they attended Salomon Trail Running Cup for the first time or repeatedly. Methods: Quantitative questionnaire research was used to obtain data from respondents. Respondents were interviewed either in person or in writing. Informal interviews were made with the management of the sports event. T-test method was used to find potential coherence between customers' satisfaction and their attendance in the past Salomon Trail Running Cup events. Results: Marketing research showed that runners were mostly satisfied with this sports event. On the other hand several important problematic areas were discovered that management of this sports event should work on to fulfil runners'...
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