|
| |
|
|
Social Media and their Influence on Democratic Elections
Khyzhniak, Veronika ; Žouželková Bartošová, Marie (referee) ; Froehling, Kenneth (advisor)
Technologický pokrok výrazně zlepšil způsob, jakým mohou lidé na celém světě komunikovat. Sociální sítě velmi usnadňují živou komunikaci nejen pro obyčejné lidi, ale také pro zástupce legislativní moci. Prostřednictvím sociálních médií mohou politici propagovat svou politickou kampaň a svou stranu a díky tomu rychle a ekonomicky získat podporu. Americká prezidentská volba v roce 2016 zdůraznila důležitost komunikace sociálních médií v demokratických volbách po celém světě. Cílem bakalářské práce je prozkoumat různé formy sociálních médií a vyzdvihnout jejich vliv na demokratické volby. Projekt se zabývá vlivem Twitteru a Facebooku na volby v USA v roce 2016 a popisuje způsob, jakým je kandidáti používali během prezidentského klání. Klíčová
|
|
|
Marketing Communication
Buršík, Dominik ; Kruljacová, Anna (referee) ; Schüller, David (advisor)
Bachelor’s thesis focuses on efficiency of selected online marketing tools used by company Jazyková škola Jílek. The fundamental concepts of communication mix are explained in the first chapter. The correction of the communication plan, leading to the increase in brand awareness and to the enhancement of sales, is based on the analysis and evaluation of current online marketing tools.
|
|
|
Social Network Analysis using methods of pattern recognition
Križan, Viliam ; Burget, Radim (referee) ; Atassi, Hicham (advisor)
Diplomová práca sa zaoberá rozpoznávaním emócií z textu v sociálnych sieťach. Práca popisuje súčasné metódy extrakcie príznakov, používané lexikóny, korpusy a klasifikátory. Emócie boli rozpoznávané na základe klasifikátoru, netrénovaného na anotovaných dátach z mikroblogovacej siete Twitter. Výhodou použitia služby Twitter, bolo geografické vymedzenie dát, ktoré umožňuje sledovanie zmien emócií populácie v rôznych mestách. Prvým prístupom klasifikácie bolo vytvorenie Baseline algoritmu, ktorý používal jednoduchý lexikón. Pre zlepšenie klasifikácie sme v druhom bode použili komplexnejší SVM klasifikátor. SVM klasifikátory, extrakcie a selekcie príznakov boli použité z dostupnej Python knižnice Scikit. Dáta pre natrénovanie klasifikátoru boli zhromažďované z oblasti USA, a to s pomocou vytvorenej aplikácie. Klasifikátor bol natrénovaný na dátach, označených pri ich zhromažďovaní - bez manuálnej anotácie. Boli použité dve rôzne implantácie SVM klasifikátorov. Výsledné klasifikované emócie, v rôznych mestách a dňoch, boli zobrazené v podobe farebných značiek na mape.
|
|
|
"Too cool to pretend to care"
Vinklárková, Tereza ; Remešová, Anna (referee) ; Sterec, Pavel (advisor)
The aim of the project is to capture the consumer attitude of society, the millennial culture, fake news, as well as planetary and social changes. It presents a stylized post-ironic statement of mostly narcissistic millennials, whose social platforms have become the main platform for expression, forcing us to reflect on the variety of information we are surrounded by and the need of its selection. It also opens the discussion about the phenomenon of denying the existence of climate change visible through the absurd arguments and the phenomenon of geoengineering, targeted human interventions in natural processes, primarily to permanently or at least temporarily cool the planet.
|
|
|
Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Kocourek, Ondřej ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the analysis of marketing tools of Burger Festival, LLC and proposals to increase their effectiveness. The aim is to analyze these tools and then use current marketing trends that can be realistically applied to the company and thus increase their effectiveness, which leads to a higher number of customers. The analysis and evaluation of the current effectiveness of marketing tools and subsequent proposals to increase efficiency were based on a questionnaire survey. In the end, the individual steps are formulated that will lead to a successful increase in the effectiveness of these tools.
|
|
| |
|
|
Marketing Strategy of Heaven Labs
Hromada, František ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal.
|
|
|
Marketing Strategy for the Company HASOFT, s.r.o.
Janů, Šimon ; Krýslová, Andrea (referee) ; Šimberová, Iveta (advisor)
The master's thesis is the suggestion of marketing strategy for HASOFT, s.r.o. company. Thesis is separated to three parts. Theoretical, analytic and third part contains some of my proposals and designs. First part is a detailed description of theoretical resources. The second part is focused on the complex analysis of the company and results of this research. On the basis of these facts I work out a marketing strategy which contains couple proposals and design for this company.
|
|
|
Marketing Communication Action Plan of FBM BUT in Social Media
Červený, Benjamín ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
Today, social media represent a new way of communication marketing and promotion of companies with the outside world. The thesis deals with the analysis of the current state of the marketing plan and with the way how the Faculty of business and management in Brno and other competing faculties promote themselves. The main purpose is to create a marketing action plan designated for the Faculty of business and management in order to increase the number of applicants applying for this faculty.
|
guest ::
