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Data Mining in Social Networks
Raška, Jiří ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
This thesis deals with knowledge discovery from social media. This thesis is focused on feature based opinion mining from user reviews. In theoretical part were described methods of opinion mining and natural language processing. Main parts of this thesis were design and implementation of library for opinion mining based on Stanford Parser and lexicon WordNet. For feature identi cation was used dependency grammar, implicit features were mined with method CoAR and opinions were classi ed with supervised algorithm. Finally were given experiments with implemented library and examples of usage.
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Marketing Communication
Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis.
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Analysis of future technologies and their impact on society as presented in the show Black Mirror
Kaplan, Miloslav ; Langerová, Petra (referee) ; Šedrlová, Magdalena (advisor)
The bachelor thesis is focused on the description of robots and social media from selected episodes from the television series Black Mirror. It briefly deals with the description of the story and the message of selected episodes. For each selected episode, it focuses mainly on the technical feasibility of the depicted technologies. In this work, robots and social media from the Black Mirror are compared with modern equivalents from the real world. The bachelor thesis also discusses the advantages and disadvantages of social media and robots, including their impact on our society. It also deals with the ethical and social aspects of these technologies. The main aim of the bachelor thesis is to provide insight into the technologies used in the Black Mirror series.
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Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.
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Using of Data Mining Method for Analysis of Social Networks
Novosad, Andrej ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
Thesis discusses data mining the social media. It gives an introduction about the topic of data mining and possible mining methods. Thesis also explores social media and social networks, what are they able to offer and what problems do they bring. Three different APIs of three social networking sites are examined with their opportunities they provide for data mining. Techniques of text mining and document classification are explored. An implementation of a web application that mines data from social site Twitter using the algorithm SVM is being described. Implemented application is classifying tweets based on their text where classes represent tweets' continents of origin. Several experiments executed both in RapidMiner software and in implemented web application are then proposed and their results examined.
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Social Media Marketing
Plšek, Vítězslav ; Andrýsek, Petr (referee) ; Chlebovský, Vít (advisor)
Social media represent brand new environment, which can be very useful for marketing communication, product propagation and also for getting a feedback from customers. The aim of thesis is to analyze multiple ways of social media usage at companies using social media to propagate themselves on the Internet. Information resulted from this research will go through further analysis and create marketing comminucation plan of the company specialized for expedition flashlights.
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Marketing Communication of Craft Beer Pub
Poništová, Natália ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on marketing communication of Craft Beer & Food pub U Vašinů. The first part is focused on theoretical knowledge of marketing and marketing mix. The second part contains an analysis of the environment and the current marketing communication. In the last part suggestions are presented to improve the current situation, which are based on analyzes.
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Marketing Strategy of Turkish Airliners
Fritsch, Daniel ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zaměřuje na marketingovou strategii Turkish Airlines, který je nejlepší evropský letecký dopravce s jeho hlavní základnou v Istanbulu na letišti Atatürk. Práce taktéž zahrnuje rozbor leteckého průmyslu a navrhuje marketingový přístup pro rozvoj povědomí a zvýšení prodeje společnosti Turkish Airlines. Diplomová práce se skládá ze tří částí teoretické, praktické a návrhové části.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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Marketing Plan Proposal of E-commerce for Entry into Foreign Market
Rippl, Adam ; Havlík, Tomáš (referee) ; Kaňovská, Lucie (advisor)
Based on a variety of analytical approaches, this paper proposes marketing plan of e-commerce for the entry into foreign market. Both external and internal environmental factors are analysed and are used for SWOT analysis. The paper also analyses different communication channels of digital marketing which the monitored business currently use. It contains proposals to improve their efficient utilisation. The outcome is the design of complex communication mix in the digital environment, along with the specification of its individual phases when entering a new market.
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