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Customer Satisfaction
Plešingerová, Simona ; Křivová, Jana (referee) ; Schüller, David (advisor)
Diploma thesis with satisfied customers of fitness center Lipovka Relax club. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. The theoretical part is characterized in the first part of the thesis. The next part analyzes the current situation using the internal and external environment of the selected company. The search questionnaire is investigated by the current state of customer satisfaction. In the last parts of future data, concrete proposals to increase customer satisfaction are evaluated and published.
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Proposal of Marketing Mix for Product Placed on the Slovak Market
Vepřková, Markéta ; MBA, Martin Novák, (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix for a newly introduced product on the foreign market. The thesis contains four parts – introductory, theoretical, analytical and design part. In the introductory part of the thesis, the problems and objectives of this work will be describe closer. The theoretical part deals with the basic concepts of marketing, marketing mix and analysis of the company and its surroundings. The following section contains the characteristics and analysis of the current state of the selected enterprise and selected foreign market. The last part of the thesis contains a proposal of a marketing mix for a newly introduced product on a foreign market.
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Feasibility Study of the Foreign Market Expansion of the Selected Company
Oklešťková, Sára ; Fojtů, Kateřina (referee) ; Chlebovský, Vít (advisor)
The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.
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Bussiness Plan
Blumensteinová, Romana ; Šudíková, Dagmar (referee) ; Hanušová, Helena (advisor)
The thesis deals with preparation of a business plan in the field of hospitality activities in Brno – Vinohrady. The thesis describes theoretical foundations needed to create a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of coffee house.
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Utilization of Financial Analysis as a Tool for Investment Decisions
Málek, Jiří ; Novák, Jaromír (referee) ; Ptáček, Roman (advisor)
This diploma thesis on the topic "Use of financial analysis as an instrument of investment decision-making" processes the financial evaluation of the economy and the effectiveness of selected investment decisions in the past years using methods of financial analysis. For this purpose, I chose the monitored period from 2012 to 2018. In the first part of the thesis, attention is paid to the evaluation of performance and financial sustainability in terms of implemented and planned investments of the theoretical base. The methods and analyzes used also include the methodology of their calculation. The second part deals with the individual indicators applied to Škoda Auto a.s., based in Mladá Boleslav a subsidiary of the Volkswagen Group. In addition, this section addresses the approach and decision making of the management of the company on investment projects that have already been planned or are planned in the near future, and recommendations are proposed for improving.
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Risk Management inside Construction Company
Šrámková, Michaela ; Hradil, Jakub (referee) ; Nováková, Jana (advisor)
The bachelor thesis focuses on risk management in a construction company. The work is divided into theoretical and practical part. The theoretical part introduces the risks in projects, provides information about the basic division and management. The practical part works with the already acquired theoretical knowledge on a specific construction contract, includes the identification of risks, evaluation and finally their treatment to reduce the impact or eliminate it completely.
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The marketing plan for Yoga Karlín studio
Levá, Zuzana ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan for studio Yoga Karlín Objectives: The main goal of this bachelor thesis is to create marketing plan for studio Yoga Karlin, which can be helpful for future development of the studio. This plan is based on an analysis of the current situation of studio Yoga Karlín. Methods: Several methods are used to obtain data for this thesis. Among them observation, which is used for observing experience of clients with reception. Deep interview is used for evaluation of studio situation by studio operating manager and main manager. As another method is used analysis of competition and scoring model which is based on 7 another yoga studios. Based on the results of the previous methods was created SWOT analysis. Results: As the strongest competitor we can consider yoga studio Jógovna according to results of analysis. This place had the best score in "scoring model" thanks to qualities of it's services, availability and other observable factors. The key for marketing plan was SWOT analysis, which showed strengths and weaknesses of studio Yoga Karlín and opportunities and threats of the market. As the biggest weakness analysis showed insufficient ventilation system, missing reservation system and poor usage of physiotherapeutic room. Keywords: services, marketing mix, observation, deep...
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Marketing Plan of Fitness and Wellness Center - Fit Effect
Rumlová, Kristýna ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Marketing plan of fitness and wellness center Fit Effect. Objectives: The aim of this bachelor thesis is to perform a situational analysis of the marketing plan of fitness and wellness center Fit Effect and to propose measures for improvement in the following years. Furthermore, use the analysis to identify weaknesses in the activities of fitness and wellness center and make suggestions for improvement in certain areas. Methods: Document analysis was used to obtain secondary data from internal and external sources. Porter's five forces model was used for micro-environment analysis. PEST analysis was used for macro-environment analysis. The competition analysis was performed by comparing fitness centers according to selected criteria around Fit Effect. Results: Porter's five forces model revealed the driving forces in the industry affecting club activity. As a result, the threats identified are substitutes, the bargaining power of customers and the competition from businesses in the industry. Opportunity is a challenging market for the entry of new competitors and the bargaining power of subordinate suppliers. PEST analysis revealed, what external factors affect the functioning of the club and were given a prognosis. A few important positive factors for Fit Effect is increasing population,...
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