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Information System Selection
Gurka, David ; Viktorin, Ondřej (referee) ; Dydowicz, Petr (advisor)
This master’s thesis deals with selection of optimal information system for medium sized engineering company. Decision to implement a new ERP system is a big step forvard and the main target of this thesis is to make the best possible recommendation how to proceed in this task. Main solution is a new ERP system for this company with economic evaluation and important benefits of this system.
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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
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Proposal for Changes of Organizational Structure in a Small Company
Koukalová, Veronika ; Gábriš, Michal (referee) ; Konečná, Zdeňka (advisor)
The work deals with the organizational structure of the selected company. Organizational structure is designed to effectively reflect current needs. The proposed changes are implemented based on an analysis of the current state of the researched business area. The key sources of analysis were secondary sources in the form of internal materials and data obtained by observations and interviews with management. The main output of this work is the design of a new organizational structure, which is necessary to ensure the smooth running of the company, especially more effective cooperation between members of management consisting mainly of defining competencies and mutual communication.
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Proposal for Communication Mix of the Selected Company
Drábková, Zdeňka ; Hradil, Jiří (referee) ; Milichovský, František (advisor)
The bachelor thesis focuses on improving communication mix in company Nešpůrek, Ltd. In theoretical part will be the important concepts of marketing, marketing mix and communication mix. In the analytical part I convert theory to practice. Using SWOT analysis will evaluate the strengths and weaknesses of the company, its opportunities and threats. Result will be in a solution that does not financially impossible and will meet the owners, employees, and most important, our customers.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Information System Assessment and Proposal for ICT Modification
Čička, Dominik ; Novák, Jíři (referee) ; Klusák, Aleš (advisor)
This bachelors thesis deal with analysis of environment of company NDŽ s.r.o. It is discussing about review of information system and suggestion of solutions. First part contains theoretical basis of this thesis and analyzes, which I realized in company. In pursuance of analyzes this thesis contains own suggestions of solution for increase effectiveness of information system and overall summary.
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