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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Křenek, Petr (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Business Plan for Foundation of Store
Urbanská, Barbora ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
The bachelor thesis focuses on the business plan for setting up a pralines-shop in Pardubice. In the first part there are stated the theoretical foundations of the business plan. The developed business plan is based on market analysis and marketing research. It also includes a marketing plan, an implementation plan and a financial plan for following years of business. In conclusion, the busines plan is evaluated by return methods.
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Business Plan
Kovandová, Klára ; Vencourová, Monika (referee) ; Meluzín, Tomáš (advisor)
The master´s thesis deals with the draft of the business plan for the new business from selected branch. The thesis is divided into three parts. In the first part there is defined basic theoretical background related to the topic. The second analytical part deals with analysis of the relevant market and the final practical part contains the actual creation of of the business plan.
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Business Plan
Remer, Tomáš ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
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