|
|
Comparison of actual methods of management of music ensembles with approaches of music ensembles management in the past
Pivrnec, Michal ; Riedlbauch, Václav (advisor) ; Šubrt, Daniel (referee)
This diploma thesis concerns approaches of management in the area of music ensembles on nowaday Czech music scene. Theoretical part of the thesis focuses on the music market as a whole, actual economical importance of music in the world, roles and tasks of managers and marketing communication. In the practical part of the thesis are introduced three music ensembles which are part of Czech music scene and furthemore one music ensemble that is located in the USA. In the thesis are described main geographical differences between American And Czech ensembles. In order to accomplish this practical part of thesis author used informaition mainly gained from the results of qualitative research which evolved around deeply detailed interviews. Main goal of the thesis is to describe methodology for managing smaller music ensembles mostly in the area of music groups focusing on non mainstream music genres. Author furthemore generelizes processes and approaches regarding the main differences of four music ensembles and their genre unlikeness.
|
|
|
Proposal for strategy for development in the company
Kovář, Martin ; Hron, Jan (advisor) ; Tučková, Karolína (referee)
This thesis focuses on small business entity, a tradesman, who owns shop with pet supplies in Zlín
The theoretical part describes the general procedures for effective capital given notice, propose solutions organization and operation of the company, workflows, development financing, market demand and supply in the sector. Part also deals with the use of IS, web, PR, goodwill.
In a part own work focuses on the application of these theoretical methods on my chosen subject. Above all, the creation of a comprehensive and coherent strategy, defining specific procedures-based calculations and forecasts for the development of the business entity.
|
|
|
Marketing communications
Stejskalová, Martina ; Štůsek, Jaromír (advisor) ; Dagmar, Dagmar (referee)
This thesis deals with marketing communications. Describes marketing communication tools that are applied to the final consumer.
The theoretical part focuses on the first part of the definition of marketing,
its definition and historical development. The following section describes first general marketing communication and the communication process. Another part deals with various tools of communication mix.
The last subchapter discusses the concept of product placement (PP). Characterizes the meaning of product placement, defines types and forms, and in the last part describes the situation regarding the placement of products on the Czech market.
The research builds on the theoretical basis of the first chapter. It focuses primarily on product placement in the Czech Republic. It characterizes the product placement
in TV shows and series. The second part of this work is focused on collecting
and processing information regarding awareness abbreviated PP and that information
are statistically tested.
In the last chapter are results of research concluded, interpreted and evaluated.
|
|
|
Marketing activities of chosen business subject
Agmanova, Nazgul ; Vokáčová, Lucie (advisor) ; Král, Jan (referee)
In the modern world of globalization marketing is a key component in most enterprises. Companies have specially established marketing departments that deal with market research, planning and implementation of marketing activities for a long time ahead.. The aim of these activities is addressing customers and satisfy their needs, requirements and expectations. This thesis describes the extended marketing mix 7P of specific company operating on the Czech market and made recommendations that the company could use to effectively addressing its customers. The aim of the thesis is to define the area of marketing management in terms of a specific organization, evaluate the marketing mix 7P, specify the use of marketing tools and develop recommendations for the company in marketing communications.
|
|
|
Proposal of Communication Plan
Lévek, Martin ; Řihák, Pavel (referee) ; Kaňovská, Lucie (advisor)
The goal of thesis „Proposal of communication plan“ is analysis of the company’s comunication mix and suggestion of new, improved one. The thesis is divided into three parts. All theorethical bases, which are essential for thesis, are described in first part. Analysis of current tools of comunication mix in company is in second part. In the last part, there is suggestion of new mix.
|
|
| |
|
|
Complex Marketing Strategy in the Internet Environment
Novák, Michal ; Štědroň,, Bohumír (referee) ; Koleňák, Jiří (advisor)
This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
|
|
|
Online marketing strategy of selected company
Fogl, Zdeněk ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main objective of the thesis is to appraise online campaign, which is associated with one of the product lines of the company LEGO Group called LEGO DUPLO. The work is divided into four chapters. The first chapter is dedicated to the Internet environment in Czech Republic and the benefits of online advertising. The second chapter describes the LEGO Group corporation, DUPLO product line and its characteristics in terms of target groups and online marketing communication strategy. The third chapter is divided in two parts, where the first part is dedicated to the main online communication channel - the web portal DUPLOsvet (DUPLOworld). The second part has focused on the analysis of selected marketing campaign and the media used in this campaign. The fourth and final chapter summarizes the accumulated knowledge, offers comprehensive evaluation and presents suggestions for potential improvement.
|
|
|
Krizová komunikace na sociální síti Facebook
Stránská, Adriana ; Stříteský, Václav (advisor) ; Špačková, Jana (referee)
The aim of the following thesis was to create a set of principles for crisis communication on Facebook. Presence in social media has become a standard part of any promotional mix. However, not every company fully recognizes the advantages and drawbacks of this tool. Once something goes wrong, the reputation of a company can be seriously endangered. The potential harm grows, when dealing with the issue is presented publicly. The thesis provides an analysis of how the emergence of social media changed the classical PR and a theoretical frame for a company's communication in case of negative publicity. In the analytical part two surveys were conducted, one within consumers to analyze their attitude towards making complaints on Facebook and the other one with social media experts by discussing their experience and opinions on this issue. Based on these findings, a set of 10 recommendations for crises on Facebook were formulated.
|
|
| |
guest ::
