|
|
Communication Strategy in a NGO
Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor)
Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.
|
|
|
Proposal to Improving of Marketing Communications of Selected Company
Vošvrdová, Klára ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the marketing communication of Dress Rental Company named Kavalír. In theoretical part of this thesis are described main concepts, such as marketing and marketing communication. Essential analyses are made in analytical part, which describe current market status of the company. Last part of this thesis suggest some changes, which should increase the awareness of the company and also increase the number of new potentional customers.
|
|
|
Management of Stakeholder Satisfaction with Service Quality of Higher Education Institutions
Schüller, David ; Koráb, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Spáčil, Vojtěch (referee) ; Chalupský, Vladimír (advisor)
This work focuses on the management of university stakeholder satisfaction with the service quality of these institutions. It examines the links between satisfaction, stakeholders, and service quality. This work deals with different approaches and methods of service quality satisfaction measurement and the emphasis is placed especially on tertiary education. The following goals and hypotheses were formulated on the basis of theoretical knowledge obtained from scientific publications. The main aim of this work is to suggest a new model for management of stakeholder satisfaction with the service quality of tertiary institutions. The second main aim is to suggest a new method of analysis of student satisfaction with the service quality of tertiary institutions. There is a close connection between both main targets and students are considered as clients in this dissertation. Hypotheses and sub-goals are also closely related to the main aim. They are formulated in such a way as to help reach the main targets and verify the suggested method in practice. For instance, the identification of stakeholders of tertiary institutions is one of the sub-goals of this work and its accomplishment significantly helped to fulfil the main targets. The sub-goals are also focused on the area of marketing communications. Marketing communication is the integral part of the suggested model for management of stakeholder satisfaction with the service quality of tertiary institutions. Therefore, one sub-goal is to formulate a set of recommendations which will improve marketing communication of tertiary institutions with their stakeholder. The author produced this dissertation on the basis of theoretical knowledge from scientific literature written by Czech and foreign authors and also conducted research. The primary research was done using the following techniques: individual interviews, focus groups and a (questionnaire) survey. The results of the primary research were analysed using the applications Microsoft Office Excel, Statistics and QC. Expert.Microsoft. The data analysed from the primary research was used to define the importance of individual stakeholders within the suggested model of satisfaction management. On the basis of the results provided, the criteria was identified and then used to evaluate their importance for measurement of student satisfaction with service quality. Moreover, the results obtained by primary research enabled the statistical verification or refutation of the hypotheses of the dissertation.
|
|
|
Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
|
|
| |
|
|
Marketing of real estate sales
Havránková, Jana ; Pěknic, Štěpán (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on the "Marketing of sale of the property" and it mainly deals with the availability of information, which are provided to the customers. Further amendment of the law on real estate transfer tax, when the newly passed tax burden on the buyer, how does this change in the law on the real estate market, the realtor, the seller or the buyer. The subsequent resolution of disputes or complaints in the purchase/sale of real estate and the analysis of the time that is needed to meetings and to the conclusion of the contract through a realtor or without her help. The work consists of the theoretical part and the practical. In the first part are mainly specified the basic concepts related to marketing, in the second part it is applied to marketing research in practice. In conclusion are described proposals and possible recommendations for improvement.
|
|
|
Proposal of Marketing Communication for Travel Agency
Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.
|
|
|
Usage of Marketing for Improving Competitiveness of Company
Kurowská, Monika ; Komárková, Martina (referee) ; Zich, Robert (advisor)
This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
|
|
|
Proposal of Communication Strategy
Ševčíková, Barbora ; Vodičková, Šárka (referee) ; Šimberová, Iveta (advisor)
Master thesis concerns analysis of actual state of the company NEXX s.r.o. in the field of communication and its impact on company and customers. The theoretical part is focused on the latest knowledge on the issues, current trends and explanation of basic concepts. The practical part presents evaluation of the actual state of the company and proposes a new communication strategy.
|
|
|
Sales Channel Analysis and a Proposal for Their Development at ABB s. r. o
Kilinger, Jan ; Michálek, Leoš (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on analysis of sales channels in the ABB company with is focused on high voltage division, which is situated in Brno in the street Videňská. In the first part of this thesis are set major and minor targets with theoretic methods to achieve them. Second part is practis and there are processed theoretic knowledges which are needed to understand issues and set own improvement. In the end there are reviewed outputs and shown proposals for development sales chanels and better customer communication.
|
guest ::
