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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
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Customer Satisfaction with Offered Services and Products of Selected Company and Proposals for its Improvement
Matlas, Michal ; Kada, Tomáš (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.
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Customer Satisfaction
Marečková, Tereza ; Tunkl, Jan (referee) ; Schüller, David (advisor)
The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.
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Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun
Podlaha, Rostislav ; Pecinová, Markéta (advisor) ; Holánek, Michal (referee)
Title: Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun Objectives: Thesis "Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun" is in its final form a very important source of information for Sportcentrum TJ Lokomotiva Beroun The aim of the work was to find customer satisfaction with services and products according to their expectations. The opinions, comments and suggestions made by respondents on the services provided were used to assess the state of the sporting organization. On the basis of the status evaluation, a proposal for a possible improvement was presented. Methods: The thesis is based on the theoretical knowledge on the subject. To determine customer satisfaction, marketing research based on the questionnaire survey method was used. The results of the questionnaire are captured in the charts. Based on their interpretation, the status and operation of the organization were assessed. When obtaining information about the operation of the TJ Lokomotiva Beroun sports center, a semi-structured questionnaire was carried out with an employee of the sports center. Results: Marketing research is the source of information that has not yet been at the sports center and therefore the management of the sports center has no knowledge of...
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Marketing Research of customer satisfation of Sport club Holmes Place Premium Karlin
Shabalin, Fedor ; Janák, Vladimír (advisor) ; Holánek, Michal (referee)
Title: Marketing Research of custumer satisfaction of Sport club Holmes Place PremiumKarlin Objectives: Thesis "Marketing Research of Customer satisfaction in Holmes Place Premium Karlin "aim is to determine customer satisfaction with products. Methods: The thesis is partly based on theory related with given theme and on the base of theoretic knowledge I am using marketing research based on questionnaire survey method as a useful tool for satisfaction recognition. Results: The results of the survey questions are presented through diagramms. On base of results there are made conclusions with suggestions for possible improvement. Keywords: Marketing research of custumer satisfaction SC Holmes Place Premium Karlin
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Customer Experience Management Overview
Havíř, David
Purpose of the article: The purpose of this paper is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area. Methodology/methods: The paper is built upon secondary research of research papers of renowned authors in the area of customer experience management. Scientific aim: The aim of the article is to find out potential avenues of further research. Findings: Findings confirmed that customer experience is still trending topic in the field of research and management. It constantly evolves raising new questions to be answered and areas to be researched. Conclusions: The paper presents reasons to embrace customer experience management in organizations, brief overview of managerial recommendations and points to potential avenues of further research, such as, co-creation of customer experience, exploration of the experience in business-to-business sphere, public sector or development of customer experience management framework.
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Analysis of customers satisfaction in a selected restaurant facility
Havlasová, Eva ; Oberhel, Martin (advisor) ; Bednářová, Martina (referee)
This thesis deals with customer satisfaction in restaurant named U Vnuka. The aim of bachelor thesis is to make marketing research in this chosen restaurant. The main keywords are marketing research, customer, customer satisfaction and questionnaire research. This thesis is composed from two parts. The first one desribes theoretical basis of chosen theme. It involves knowledge about marketing research, questionnaire research, customer and customer satisfaction. The second part describes research itself, its aims, procedure and single steps. The end is dedicated to conclusion of the whole research and also gives some recommendations to the owner of the restaurant.
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Management kvality ve vysokoškolském vzdělávání
Svoboda, Petr ; Černý, Jan (advisor)
The thesis deals with quality management theory as an important part of management science. The primary objective of this work is an identification, formulation and analysis of such managerial issues in quality of higher education, which either are not known, or whose resolution is not considered fully sufficient. The thesis contains a bibliography of more than 200 related scientific works and presents selected issues of quality management in higher education, such as quality perception or its sustainability. Furthermore, the work suggests new methodologies for quality evaluation and demonstrates the use of computer simulations and modelling as a tool for quality management in higher education.
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