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Customer Satisfaction and Proposals for its Improvement
Pešlová, Veronika ; Drexler, Tomáš (referee) ; Schüller, David (advisor)
The bachelor’s work deals with issues of customer satisfaction in restauraunt Gaudeo. The theoretical part of the bachelor’s work contains basic terms related to the topics. The second part of the work will be dealt with dissatisfaction based on the data from the questionnaire and on the analysis marketing enviroment. In conclusion will be mentioned improvement proposal for the total satisfaction.
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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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Customer Satisfaction Analysis at PROFIcomms Company s.r.o. and Recommendations for its Improvement
Dorociak, Petr ; Urban,, František (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.
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Customer Satisfaction
Kratochvíla, Jakub ; Čechmánková, Silvie (referee) ; Schüller, David (advisor)
This Bachalor thesis is focused on problematics in area of customer satisfaction in retail sport chain Decathlon, specifically in store in Brno Ivanovice. Theoretical part describes what is marketing research, customer, his satisfaction and marketing itself. Following by an analysis of the current environment and compiling a questionnaire survey based on analytical part. Thesis contains own suggestion for the increase of customer satisfaction in the store.
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Marketing Research for Selected Company
Juřička, Milan ; (Hons), Simona Malanová BA (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is marketing research in a selected company, focused on customer satisfaction analysis. This analysis is focused at customers of 1CSC a.s., which manufactures steel products with main branch in Brno. To achieve the objectives of this thesis, marketing tools are used in the form of analysis supplemented by a questionnaire survey. The questionnaire is focused not only on customer satisfaction, but also on a web project that should bring customers closer to current product offerings. The theoretical part describes the marketing research and applied analysis to the company 1CSC a.s.. The practical part is dedicated to the analysis of the environment of the company 1CSC a.s. and the interpretation of the results of a marketing survey conducted on customers of the selected company. At the end of the thesis, future steps are proposed on the basis of acquired data to improve the current situation.
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