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Business Plan for virtual Services in the Field of PR
Hruška, Tomáš ; Fuciman, Lukáš (referee) ; Putnová, Anna (advisor)
The diploma thesis is focused on the presentation of a business plan for the creation of a range of services, based on IT capabilities, connected to marketing activities. The diploma thesis is divided into three main parts, which gradually follow each other. The first part is the theoretical basis of the work, the second is the analysis of the business sector and the third part is the actual design of the business plan based on the information obtained.
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Development of Business Activities for Selected Advertising Company
Blahová, Veronika ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the expansion of business activities for the advertising company Afinita, s. r. o., which specialises in the printing and production of promotional items. The main goal of the company is to develop its business activities, increase profits and strengthen competitiveness. The diploma thesis includes an analysis of the current state of the company and its industry. Finally, the return on investment will be evaluated and a new business model will be created.
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Small Company Establishment
Rosa, Michal ; Přidal, Hynek (referee) ; Koráb, Vojtěch (advisor)
The main goal of this thesis is the creation of business plan for establishing a small company. It's an internet shop selling the equipment for american football. In the first part, I'm going to focus on relative teoretical concepts, perceptions and structure of the business plan. In the following part, I'm going to analyze internal and external environment. And based on the resaults, the last and final part will contains the original design of the business plan.
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The Business Plan of a Start-up Company Engaged in the Breeding and Sale of Live Fish in Slovakia
Kuklica, Roman ; Renáta, Kováčová (referee) ; Bumberová, Veronika (advisor)
The diploma thesis is focused on the creation of an economically feasible business plan for the establishment of a company dealing with the breeding and sale of live fish in Slovakia. The theoretical part contains a definition of the issues related to the main idea of the plan and its validation in the form of selected analytical and evaluation tools, the structure and content of individual parts of the business plan. The analytical part is devoted to the validation of the business model and analysis of the market and general environment, including the analysis of own resources and capabilities to identify key factors and evaluate them with subsequent decision-making on the appropriate market strategy. The design part describes the selected strategy of the company and the business model, which is elaborated into partial parts of the business plan.
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ICT in Strategic Management of Companies
Hovanová, Tatiana ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This master´s thesis deals with the design of business strategy and its support through ICT. The strategy is designed for the potentially new company operating in the Escape Games market. The basis for the proposal itself is an analysis of the general environment, market environment and analysis of competitors. The proposal can be divided into two parts. The first part is devoted to the design of the framework for business, the second part deals with how the business strategy will be supported by ICT technologies.
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Strategic Management of Company Development
Menšík, Martin ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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Proposal of Company Business Model
Jančová, Kristýna ; Sýkorová, Salome (referee) ; Koráb, Vojtěch (advisor)
This master´s thesis deals with the analysis of the current status of the manufacturing company from the inner and the outer point of view as well. Firstfully, for the purpose of this analytical part the theoretical basis, where the manufacturing business is operating is defined. Conclusions of the analytical part are used as a foundation for the own proposals.
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ICT in Strategic Management of Companies
Priščák, Miroslav ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.
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The Business Plan of Production and Distribution of Breakfast in Selected Location
Sojková, Šárka ; Svobodová, Marie (referee) ; Bumberová, Veronika (advisor)
The thesis is aimed at creating a real business plan for setting up a business in the production and distribution of breakfast for the selected location. Theoretical starting points for the work include basic concepts related to focusing on the carrier idea of the plan, the creation of the business model, the composition of the business plan, in particular the analytical-research methods used in the planning. The analysis section deals with the validation of the business idea and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for a start-up in this area. The draft part describes the chosen strategy for the start-up business, including the business model, and their development into parts of the business plan structure.
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Proposal of Strateggy of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.
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