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Symbol of democracy? Changes in perception of the Reichstag Building after 1990.
Nováková, Tereza ; Nigrin, Tomáš (advisor) ; Emler, David (referee)
The topics of the bachelor thesis are the symbolic meanings connected to the representative architecture, and also the discussion and its participants that influence the process of creating new symbolic meanings. Representative buildings still pose symbols for members of the nation and help to establish the national identity. They also reflect historical events and are bearers of cultural memory, which is also besides other aspects created by political representatives. The subject of this research is the Reichstag building in Berlin, which, in the past, was associated with both positive and negative connotations in connection with the transformation of its appearance and function. The aim of my thesis is to outline the discussion that took place in the 1990s and to introduce its actors who gave the building its present appearance. The paper presents important turning points for the reconstruction, first being the colloquia on the topic of rebuilding of the Reichstag building and reconstruction requirements in the tender, and secondly the dispute over the cupola of the Reichstag and the artistic project "Wrapped Reichstag". By both of these events would be introduced the arguments for and against in order to describe how symbolic meanings should be attached to the building after reconstruction. In...
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American Bar - Phenomenon of European Cities: London, Berlin, Prague Contribution to the History of Bar Culture in Western and Central Europe between the Two World Wars
Mozr, Tomáš ; Kovář, Martin (advisor) ; Soukup, Jaromír (referee)
The thesis deals with the formation of the European bar scene in the interwar period through the new phenomenon of entertainment, so called the American Bar which became the symbolic point of social gathering for elites. However, it was the fuel of social progress as an open forum for communication between genders as well. The main part focuses on a comprehensive analysis of the American Bar and its development as the phenomenon, based on the comparison of European cities, particularly London, Berlin and Prague. The main aim of the study was to analyze the phenomenon as the location of the post-war feelings and the option for the new wave of hedonism associated with rising living standards, while the cities were given into clash in their intensity manifestations of the phenomenon. The thesis outlines the overall atmosphere of the bar from many different perspectives, above all, through the forms of bar promotion, the activities of associations, legislative responses, the normal operation of the bar, the professional part of the bar and the everyday socio-cultural impact on the lives of consumers, but also by reflecting on the bar culture in art.
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Communication Activities of Company Berliner Stadtreinigung in Years 2010-2011. Case Study with Regard to Perception of Brand Pražské služby
Kotvová, Lenka ; Dolanská, Nora (advisor) ; Strielkowski, Wadim (referee)
The thesis deals with the case study of Berlin's public cleansing company Berliner Stadtreinigung which communication campaign has changed the modern history of German marketing communication. The first chapter describes characteristic features of this long-term campaign as well as its historical development and integration into the complete advertising, medial and creative strategies. To verify the declared effectiveness of the campaign the author carries out an own survey presented in the second chapter, It examines the knowledge and perception of both BSR's brand and communication activities. The secondary goal of the survey is a situational comparison with the Czech market, resp. the company Pražské služby. Its selected communication activities are introduced and evaluated it the third chapter, too. Finally, the thesis comes up with recommendations how to improve the existing communication of Pražské služby in order to maximize its effectiveness.
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The Depiction of Everyday Life in the City in the Novels at the Turn of the 1920s and 1930s: The Case of Berlin
Nováková, Barbora ; Tvrdík, Milan (advisor) ; Zbytovský, Štěpán (referee)
This master's thesis attempts to present the literary conception of a modern pulsing German metropolis at the end of the 1920s and the beginning of the 1930s in three significant novels of that time: Döblin's Berlin Alexanderplatz. Die Geschichte vom Franz Biberkopf (1929), Kästner's Fabian. Die Geschichte eines Moralisten (1931) and Keun's Das kunstseidene Mädchen (1932). Attention is paid, on the one hand, to the picture of a babbling city, the presence of technology, new means of transport and advertising in the streets. Most importantly, however, the thesis gives an insight into the social situation of that time, i.e. the issues of everyday life in a metropolis which can be summarized, in the words of the personae, under the term "hard times" - unemployment, criminality or the politicisation of inhabitants in the years before the Nazi seizure of power. In addition, the thesis covers likewise the situation of the new social stratum of employees, the fates of women and an outline of cultural, entertainment and media industry in Berlin. Powered by TCPDF (www.tcpdf.org)
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Spy activities of Berlin's CIA and its influence on the international status of the US between 1945 and 1961
Motyčková, Hana ; Nigrin, Tomáš (advisor) ; Pečenka, Marek (referee)
Cold War has escalated in the era of the nuclear weapons, which in case of use would mean a total war with an uncertain outcome for each side. Hence, the society saw the dawn of new kinds of weapons. At the time information became an important weapon, too. Therefore intelligence became a valuable resource, the competitors would spend millions of dollars on. As the need for information used for weakening the enemy grew, the number of secret services, spies and espionage operations grew as well. Secret services engaged in development of new spying technologies and kept on infiltrating strategic positions in order to facilitate the espionage. Berlin, situated in the very center of the Soviet occupation zone, became one of these strategic locations for gathering information. The city of Berlin was divided into four zones under the Protocol on Zones of Occupation and Administration of Germany and "Greater Berlin" in 1944, each of them under administration of one of the Allies. Moreover, the city as one whole experienced joint occupation regime. Therefore Berlin became an ideal environment in terms of secret services and the city turned out to be the undercover paradise. Especially American and Soviet secret services saw mutual clashes on the daily basis. Even though the United States mastered the...
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American Bar - Phenomenon of European Cities: London, Berlin, Prague Contribution to the History of Bar Culture in Western and Central Europe between the Two World Wars
Mozr, Tomáš ; Kovář, Martin (advisor) ; Soukup, Jaromír (referee)
The thesis deals with the formation of the European bar scene in the interwar period through the "new" phenomenon of entertainment, so called the American Bar which became the symbolic point of social gathering for elites. However, it was the fuel of social progress as an open forum for communication between genders as well. The main part focuses on a comprehensive analysis of the American Bar and its development as the phenomenon, based on the comparison of European cities, particularly London, Berlin and Prague. The main aim of the study was to analyze the phenomenon as the location of the post-war feelings and the option for the new wave of hedonism associated with rising living standards, while the cities were given into clash in their intensity manifestations of the phenomenon. The thesis outlines the overall atmosphere of the bar from many different perspectives, above all, through the forms of bar promotion, the activities of associations, legislative responses, the normal operation of the bar, the professional part of the bar and the everyday socio-cultural impact on the lives of consumers, but also by reflecting on the bar culture in art.
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The financial equalization in Germany
Lang, Marek ; Blahak, Boris (advisor) ; Knoll, Ursula (referee)
This bachelor thesis deals with the annual equalization payment system in the Federal Republic of Germany. The first theoretical part is concerned with the mechanisms, by means of which the funds are allocated to the single federal states. The financial equalization of the year 2012 is presented in detail. The second practical part looks into an analysis of the present discours on the legal action against the current equalization payment system with the Federal Contitutional Court and also into the reaction of the two major political parties on the legal action. It is also examined to which extent the interests of both of the political parties in the federal states correspondent with the Germany-wide ones. Powered by TCPDF (www.tcpdf.org)
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Political terrorism and guerrilla: example of Brothers Mašín resistance group
Kuna, František ; Charvát, Jan (advisor) ; Mlejnek, Josef (referee)
The aim of work is to aply theory of political terorism and guerrilla to Brother's Masin resistence group activities. This work offers a new view to research issues of Brother's Masin resistence group. Besides the theory of political terorism and guerila we have to account contemporary context. Each group action will be assign to one of the theory. Masin's father had a great influence to resistence group activity. He has to have his own place in this work. It is also necessary to introduce historical context of the time and give the most important reasons to the group activities. Because it is important to look at the contemporary context we have to describe what Czechoslovakia, East German and West German press wrote about it. In conclusion are the most important facts about theory of political terorism and guerrilla. To this theories will be assigned each resistence group activities. The conclusion provides an overview of Brother's Masin resistence group activities using theory of political terorism and guerrilla.
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