National Repository of Grey Literature 16 records found  previous11 - 16  jump to record: Search took 0.01 seconds. 
Explanatory factors of consumer behaviour: the survey of organic food consumers conducted on sample of inhabitants of Prague and Znojmo district
Zvěřinová, Iva ; Buriánek, Jiří (advisor) ; Vlček, Josef (referee)
Production, processing, transport and consumption of food form a significant part of the environmental burden. Organic farming and organic food production represent for many experts, policymakers and for a part of lay public a way to reduce the environmental burden. The volume of organic food production hinges on, among others, the willingness of consumers to prefer organic food to conventional food and also to change consumer behaviour. Although organic food consumer and purchase behaviour is sometimes found to be environmentally motivated, health motives are prevailing in many developed countries. Recently, organic food consumption has grown significantly in developed countries. The diploma thesis is for these reasons aimed at analysis of motivational factors and barriers that affect consumer's purchase decision-making related to organic food. First, the overview of scientific literature concerning organic food consumption behaviour is presented. Factors that explain it can be divided into four major types: attitudinal variables, contextual forces, personal capabilities and habits. In the diploma thesis, we focus on risk perception, which can be classified as the attitudinal variable. Considering the perception of health and environmental risks, it is important to point out that manufactured...
Survey of preferences of people for climate change policies: do Czech, Polish and British respondents support policy implementation?
Zvěřinová, Iva ; Ščasný, M. ; Czajkowski, M. ; Kyselá, E.
The study summarises results of a questionnaire survey on preferences of inhabitants of the Czech Republic, Poland and the UK for climate change policies. While Czechs would be on average willing to pay around 13-17 EUR per month for the 40% or 80% GHG emission reductions, and the citizens of the UK would be willing to pay 44-46 EUR per month, the Poles’ mean WTP for adopting these targets vs. the current 20% target was not statistically significantly different from zero.
Methods of selecting staff and their use
Zvěřinová, Iva ; Vinšová, Tereza (advisor) ; Grůšová, Olga (referee)
The thesis presents a theoretical knowledge of staffing, especially pay attention to methods of selection and use of them. Application of work sampling analysis of the company and assess the methods that are used in selecting employees in different occupations. Finally are these methods evaluated and recommended changes.
Psychology and symbolism of colours
ZVĚŘINOVÁ, Iva
The Bachelor study entitled ?Psychology and symbolism of colours? addresses the symbolic significance of colours in life, in terms of development and particularly cultural differences. The theoretical part of the study provides evidence of the importance of colours in terms of the historical development of traditional cultures and their views on perception; individual chapters are devoted to the physiological and psychological effects of colours on the human organism. The final theoretical part of the study includes methods of using these findings, as currently used in psychology and diagnostics. The practical part analyses the importance of the application of colours in the interiors and gives examples of how to work with colours in the interiors of schools, means of transport, art and advertising.

National Repository of Grey Literature : 16 records found   previous11 - 16  jump to record:
See also: similar author names
7 ZVĚŘINOVÁ, Iva
2 Zvěřinová, Iveta
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