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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analýza marketingových aktivit neziskové organizace INEX-SDA
 Zusková, Michaela ; Cook, Gina (advisor) ; Černá, Iveta (referee)
Non-profit organizations are an integral part of the Czech economy and important partner for the government. In today's economic environment, NGOs face increasing competition not only from other similar institutions, but also from for-profit oriented companies. They are, therefore, forced to adopt entrepreneurial marketing techniques in order to succeed in the market. The aim of this Master Thesis is to analyze the non-governmental, non-profit organization INEX-SDA including its marketing strategies, to interpret the results based on marketing theory and to suggest possible improvements that could lead to better public awareness of the chosen organization.
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Analysis of the state of preparedness of the Czech Republic for adopting the Europe’s single currency
 Zusková, Michaela ; Čajka, Radek (advisor) ; Tlapa, Martin (referee)
Thesis "Analysis of the state of preparedness of the Czech Republic for adopting the Europe's single currency" deals with the issue of preparedness of the Czech Republic for joining the Eurozone. The author reflects the readiness from different points of view and therefore the work divided into four main areas, which are gradually analysed. The first chapter which deals with the development of monetary union and with the commitment of the Czech Republic to adopt the euro is followed by chapters about the institutional, economic, legal and social preparedness. This thesis deals not only with the current state of readiness but also with its development since accession to the EU. Some areas are also compared with selected European countries where the author focuses primarily on those which should adopt the Europe's single currency in the future. For treatment of the subject are used, for instance, the analysis of the Czech National Bank, government materials or materials of the European Union.
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2 Zusková, Markéta
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