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Proposal of application of benefit system
Hlaváček, Radek ; Šťastná,, Renata (referee) ; Zich, Robert (advisor)
Diploma thesis analyzes the current way of benefit distribution in Motorola company. First part of the thesis describes general motivation and stimulation factors. Second part describes the company's internal background. Third part analyzes the motivation factors within the company and consideres implementation of the cafeteria system.
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Development of Business Activities of Company H SORTA s.r.o.
Hejlová, Veronika ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness of the company.
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Development of Competitiveness of Company
Gregorová, Jitka ; Pokorný,, Pavel (referee) ; Zich, Robert (advisor)
Diploma Thesis called “Development of competitiveness of company” deals with Hotel Arigone*** precautions for the hotel competitiveness improvement. The precautions were designed after reviewing of analyses data and evaluation of surveys which were the base for SWOT analysis adjustment. These precautions include location utilization, environmental measures, event marketing and stay packages.
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Development of Competitiveness of Company
Hradil, Martin ; Kandus, Bohumil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.
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Proposals of Steps Improving Competitiveness of Company
Pavelková, Dagmar ; Hánlová, Lenka (referee) ; Zich, Robert (advisor)
This thesis deals with the strengthening of competitiveness of a company that specializes in the development and sale of the economic system. The work first deals with the strategic analysis of the external and internal environment of the company. Based on the results, nature of the current competitive strategy of the company is defined and measures aimed at increasing the competitiveness of the company in the economic system market are proposed.
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