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The high school students world in their periodicals
Malkovská, Barbora ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The thesis is focused on the student journalism and its comparison with the content of national magazines intended for children and teenagers. The main aim of the thesis is to find out to what extent the topics in the school and national magazines are intertwined; what topics are most commonly found in national journals, and the extent to which students of (secondary) schools take on their journalistic work. The first (theoretical) part of the thesis is intended to characterize the principle and the main mission of the school magazines, ie what they serve and what their main benefits are for students or other readers. In this part, youth magazines are further specified in terms of the main target group of readers, content and relevant topics, language forms, etc. The theoretical part also explains basic concepts such as intelligence values and stereotypes in media presentation that will be used in analytical work. The aim of the practical part is to perform the brief characteristics of the studied sample of student and national magazines, including the criteria of their selection and especially the content analysis, exploring the most important and most frequented topics that the journals are exploring. The results of the analysis will serve as a basis for subsequent comparison, ie. what topics are...
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The system of sharing articles from printed newspapers to websites Hospodářské noviny and MF DNES
Hronová, Markéta ; Soukeník, Štěpán (advisor) ; Wolák, Radim (referee)
This Master's thesis examines the sharing of articles of printed newspapers - Hospodářské noviny and Mladá fronta DNES - on their respective websites. Firstly, research of scientific papers presents how foreign newpapers deal with digitalization and which models of sharing and paid content they apply. Using quantitative analysis this thesis examines, which of the two newspapers shares more free articles on-line (Mladá Fronta DNES on the server iDNES.cz and Hospodářské noviny on iHNed.cz and Aktuálně.cz). The quantitative analysis compares the content of the National news section in January 2015 and January 2016, so it also observes the development of the respective article-sharing policies over time. The hypothesis is that Hospodářské noviny share more free articles than Mladá fronta DNES. The reason is that Hospodářské noviny have a single editorial office for their printed and online articles. More details regarding the policies of paid content are provided through semi-structured interviews with representatives of the respective publishing houses. This Master's thesis also presents the advantages and disadvantages of single and separate editorial offices (newsrooms for printed and online articles), describes the processes of article- sharing, illustrates business models that the publishing...
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YouTubers and their influence on teenager's values in the Czech Republic
Dvořák, Marek ; Wolák, Radim (advisor) ; Soukup, Martin (referee)
The thesis "YouTubers and their influence on the values and development of teenagers in the Czech Republic" aims to determine the influence of people producing and presenting their own videos on the video-sharing website YouTube, the so-called YouTubers, on the social and educational development of teenagers. YouTube is a phenomenon of today's young generation which spends much more time on social networks than in front of television or print media, so the impact of this media on young people is considerable. The YouTubers have become within a very short period of time, approximately five years, idols of adolescents and they are influencing their values, way of expression, clothing style or their opinions on the events around them. However, for many adults this phenomenon is completely unknown or misunderstood. That is also why one of the objectives of this work is to clarify the phenomenon of YouTubers. The work focuses on the analysis of the Czech YouTube scene, its production and content. The first part is devoted to defining concepts which are important for adolescence, and theoretical bases for value creation or socialization. The second part aims to analyze YouTube as a powerful media which influences socio-cultural environment of teenagers through the videos uploaded by YouTubers. This...
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Multimedia a and project education and its impact on the expectation of the teacher and on the attitudes and opinions of the students of the secondary school with a technical field of study
Šímová, Eva ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The diploma thesis, by means of a qualitative research, deals with the attitudes, opinions and behaviour towards media of the selected students who are at grade L3 at a technical secondary school at the beginning of the school year and it is focused on potential changes in these attitudes, opinions and behaviour after a half-year attendance of the subject called Multimedia and Project Education which should fulfil aims written in the RVP dealing with the topic called Media Education. During the research 24 dialogues were realized in two periods, at the beginning of the school year of 2015/2016 and after the first term of this school year. After coding, analysis and interpretation of the data it was observed that there were certain changes in some students' opinions and behaviour; however, most of the students' attitudes were the same. The function of the research is rather explorative and it could be a source of inspiration for a further research taken in the field of media education in the Czech Republic. Although the achieved results dealing with the changes in the field of attitudes, opinions and behaviour are valid only for the selected students at the chosen technical secondary school, the value of the work could be also seen in the fact that, by an example of a school, a teacher and a class,...
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Czech Philharmonic Children's Choir - the new PR strategy in media
Němečková, Marie ; Sládková, Hana (advisor) ; Wolák, Radim (referee)
This bachelor thesis focuses on the Czech Philharmonic Children's Choir and its Public Relations strategy. Using the content analysis method, the thesis tries to prove that the management (which came to office in late 2011) had a significant impact on the choir's image in media. The research then shows that the new strategy only improved the quantity of information provided by the media within the same number of articles.
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Signiíficance of the moderator and television studio backround in TV show otázky Václava Moravce
Chrenčík, Roman ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
This thesis is focused on analysis of political television show Otázky Václava Moravce. It is particularly focused on the period one year before and one year after the territorial change of the broadcasting studio which occured in the summer 2015. Firstly, through a quantitative analysis the change in the guest composition of the show is examined. Using the method of qualitative analysis it consequently captures fundamental semiotical elements of the studio and describes the role of the moderator in broadcasting. It also deals with moderator's rhetoric and the way in which his bias is expressed. The thesis sets out influences affecting final media release, among others socially-political background of the guests and influence of the studio and the moderator. Its aim is a comparison of these influences and possible explanation of the change that occured in the show Otázky Václava Moravce.
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Educational programs ČT:D Nauč tetu na netu and Pirátské vysílání
Berná, Vladimíra ; Wolák, Radim (advisor) ; Lucký, Jakub (referee)
This thesis examines the content of TV series for children called Nauč tetu na netu and Pirátské vysílání broadcoasted on public channel for kids Déčko. The programs are designed for children in age range from 8 to 12 years and its purpose is to increase their media literacy in entertaining way. This thesis consists of three parts. The first part is theoretical and it is focused on the characteristics of TV channel ČT:D, media literacy, media education, Framework Education Program and Recommended Expected Outputs in area of media literacy. The second part elabores other TV educational series dedicated to media. In empirical part the main emphasis is put on the content of the series and features of the programs, its structure and main characters. Qualitative analysis investigates the content of each episode with emphasis on media themes and its relation to Recommended Expected Outputs for media literacy for children from 8 to 12 years old.
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Children and Advertiswing as a part of Theoretical Research
Havelková, Barbora ; Wolák, Radim (advisor) ; Orban, Karol (referee)
This bachelor thesis is about the influence of advertising on children of 6 - 8 years of age. Advertising targeted on children is frequent subject of long-lasting discussion across the whole society. This discussion is mostly about television advertising, which is still the strongest medium on market - part of the thesis is focused on introduction to basic media types. Focus of the thesis is how television advertising influence children, how they are capable, or not capable, to understand it, since what age they are able to critically evaluate advertising messages and from what age they are capable to understand the goals and purpose of media. Children, as specific and very easy to influence group are constantly talked to by media. Thesis, besides other analyses psychical evolution of children with focus on modern era of 21st century. The goal of the thesis is to understand and help navigate in quite difficult topic. Many different foreign, as well as Czech studies were made on this topic already. The focus of empirical part is to analyse and compare results of these studies made in last 10 years. In conclusion, all analysed studies are summarised together with recommendation.
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Media image of changes at Wencelslas square in the conzext of urbanism and architectuaral quality
Jaroš, Jiří ; Köpplová, Barbara (advisor) ; Wolák, Radim (referee)
Primary objective of master's thesis named Media image of changes at Wenceslas Square in the context of urbanism and architectural quality is to analyse the media coverage of important architectural and urban changes of Wenceslas Square between 1997 and 2015. The two main topics chosen for the analysis are the Revitalisation of Wenceslas Square and the development of Euro Palace. The purpose of the analysis is to answer the following question: "Do readers of generally oriented periodicals have an access to objective information about architectural and urban projects?" I will apply a quantitative content analysis to answer this question and prove that media contents are unbiased. After that, we would be able to say in case of Prague the architectural topics are covered enough and readers have a chance to form their own opinions or not.
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