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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Information and Communications Technology Development and Its Economic Context
Pajgrt, Aleš ; Voříšek, Jiří (advisor) ; Novotný, Ota (referee) ; Vrana, Ivan (referee) ; Koubský, Petr (referee)
The dissertation is focused on Information a communications technology (ICT) development's analysis and its economic coincidence. The aim of dissertation is the ICT progress general rules' formulation, gathering from historical data analysis, future progress prediction and consequent economic and social coincidence research. The analytical section assesses the state of technological development and compared its dynamics in various related fields (microelectronics and ICT) metrics of technical parameters (computing power) or economic data (ICT revenue). They are mainly analyzed historical data from the U.S. market over the past 53 years (which are available in an appropriate structure and detail) as well as other 8 states (representatives of the EU: Czech Republic, Germany, Belgium; representatives of Asia: Japan, China, India; representatives of Latin America: Brazil and Argentina) for past 13 years. The main part is devoted to analyzing the time dependence of the ratio of revenues from ICT and GDP in the examined country, which best reflects the influences of the surrounding progress and defines the individual progress stages. It monitored the dynamics of ICT sales, depending on its form (or investment services) and the influence of global and local economy. The output of work is the confirmation of theories: - A smoother development of ICT in their delivery of services in the form of investment compared to sales, - Primary dependence of ICT development on global changes and secondary dependence on changes in local economies. ICT development cycle was formulated in the frame of confirmed theories, it was certified its compliance with J.Schumpeter's theory of innovation cycles according and it was designed by its mathematical model. This work allowed to justify the development of ICT trends and contributed to the prediction of its further progress.
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Methodology of EAI projects and their characteristics
Karas, Jan ; Jandoš, Jaroslav (advisor) ; Vrana, Ivan (referee) ; Freuerlicht, George (referee)
Práce zpracovává problematiku interních integračních projektů, jejichž podstatnou náplní je integrace podnikových aplikací uvnitř podniku. Cílem práce je nalezení specifických charakteristik vnitropodnikových integračních projektů. Odvozeným cílem je sestavit specifickou metodiku pro implementaci integrační platformy a pro potřeby metodiky navrhnout efektivní postupy a modely. Práce je strukturována podle životních fází projektu a pokrývá široké spektrum aktuálních integračních technologií.
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