Home > Search Results: Vorlová, Michaela
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The marketing strategy of a company Lululemon for implementation brand to czech market
 Vorlová, Michaela ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
THE MARKETING STRATEGY OF A COMPANY LULULEMON FOR IMPLEMENTATION BRAND TO CZECH MARKET Objectives: The thesis is focused on preparing the marketing strategy for Canadian company Lululemon which would like to expand to Czech market. This document will be used as an important support for the company while entering on a Czech market. Methods: Based on results of situational analysis is formed optimal marketing strategy for the company to expand on Czech market. In thesis I used methods of analysis of macro environment and micro environment, Porter five forces analysis and SWOT analysis, which identify internal and external environment of company. I also used method of personal questionnaire. Results: According to PEST analysis the situation in Czech Republic is stable and signal the safety and future profitability for Lululemon company. If company wants to compete with the known sports brands they have to invest more money to mass propagation and open new stores. Key words: marketing, marketing strategy, marketing mix, PEST analysis, SWOT analysis
Detailed record
Organisation project of beach volleyball World Tour
 Vorlová, Michaela ; Buchtel, Jaroslav (referee) ; Janák, Vladimír (advisor)
Detailed record

See also: similar author names
4 Vorlová, Magdalena
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English