|
|
Products' offer of the Praga Kart Team for partners
Hájek, Patrik ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Products' offer of the Praga Kart Team for partners Objective of the thesis: Objective of this thesis was to review the current offer of Praga Kart Team for its partners, to create proposal to improve this offer and to propose sponsorship packages. Methods: In the thesis have been used case study and involved observation. Furthermore, to obtain the necessary information, interviews with manager of the team and with representative of one of current sponsors have been made. To supplement this information has been chosen written questioning with current partners. Outcomes: The lack of any offer for partners causes a loss of the potential partners right from the beginning. Creating of new offer, together with proposing of sponsorship packages, may facilitate the work with finding new partners. It is important that the team leadership deals with sponsorship issue more and that organizing of a ride in kart was included in the offer for partners, because many partners are missing it in current offer. Key words: Sponsorship, sponsorship package, sports advertisement
|
|
|
Innovation of product offer for travel agency Europani-tour
Gerasimenko, Elizaveta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Innovation of product offer for travel agency Europani-tour. Project goals: The main objective of this bachelor thesis is to create the own model trips with sport focus for the company Europani-tour. Method: In my thesis I used descriptive case study using a document monitoring and qualitative interview. Results: I created a new product - seven trips with sport focus for the travel agency Europani- tour. Before fulfillment of the main objective I have done a situational analysis of sport activities, explored an offer of the other travel agencies and tour operators, and explored a demand through interview. Key words: sport, trip, tourism, marketing mix
|
|
|
Facebook marketing communication of Prague City Golf Club
Karas, Josef ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Facebook marketing communication of Prague City Golf Club Objectives: The main objective of this thesis is to create a communication strategy on Facebook for golf club Prague City Golf. It defined the main features of social networks, especially Facebook, as well as the basic rules for the use of Facebook as a communication mix within the marketing strategy of the club. The proposed strategy is based on analysis of the course, which created new subjects of communication and analysis of last year's campaign on Facebook that measured the effectivity of communication. Methods: The method of monitoring was chosen for the evaluation of data from the course and the Facebook profile. Results: The result is the drafting of communication strategy, which is divided into three periods. The expansion of members is going to be the main communication by the beginning of the season. Primary products are current offers of membership and its benefits. The promotion of the course and training areas will be communicated during the main season. Secondary communication will deal with PR and image building. The end of the season will focus once again on the expansion of members for the upcoming year and current fee offers. Keywords: Marketing communication, social network, Facebook
|
|
|
The participation of professional athletes in TV advertisement in the Czech Republic
Bernardová, Martina ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The participation of professional athletes in TV advertisement in the Czech Republic Objectives: The main objective of this bachelor thesis is to explore the perception and opinions of a selected group of consumers on the participation of the current as well as former professional athletes in TV advertisement. This research has been conducted by using qualitative methods of marketing research. Methods: This bachelor thesis is using three interdependent qualitative methods. The first of these methods is an in-depth interview based on a narrative followed by a group discussion. This form of research included a sample of 7 respondents who were members of the Y generation. The last method was an in-depth interview based on open-ended questions conducted with athletes who have already participated in TV advertisement. Results: The outcome of this research suggests that generation Y respondents positively accept participation of professional athletes in TV advertisement. These respondents appreciate the mutual connection between professional athletes and advertised products, robust marketing campaign as well as solid presentation of the professional athlete in front of TV cameras. Keywords: marketing communication, advertisement, communication media, sports celebrity
|
|
|
The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players
Novotná, Alžběta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Topic: The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players Objectives: The main objective of this thesis is to design a communication strategy that will lead to the expansion of women's ultimate frisbee membership base in the Czech Republic. Methods: In this thesis a qualitative method as an interview or personal interviewing and quantitative method in the form of secondary data analysis are used. The simple purposive sampling method was used to determine the sample of respondents. Results: The results of the work are based on an analysis of secondary data, interview with the chairman of the association and personal interviewing of 30 players ultimate frisbee and it leads to the formation of four proposals for communication ČALD. Key words: Czech Assosiation of flying disc, World Flying Disc Federation, marketing communication strategy, marketing communication, non-traditional sports games
|
|
|
Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad
Válková, Zuzana ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad Goals: This thesis deals with the problematic of management in sports karate organizations in selected European countries. The aim is to give suggestions for management improvement in selected organizations. The suggestions will be based on an analysis of managerial functions and subsequent comparison of Czech and foreign organizations. Methods: For this thesis I used the methods of structured non-standardized interview, descriptive analysis, SWOT analysis and comparison. Results: The results of the thesis are proposals for implementation in problematic parts of each organization. The changes are proposed in managerial functions of planning, organizing and staffing and improvement of sponsorship and promotional activities. Keywords: Management, Managerial functions, Sports organization, Karate, Marketing, Sponsorship, Comparison
|
|
|
Marketing communication of dancing school Luas Dancing School.
Vařechová, Alice ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of dancing school Luas Dancing School. Objectives: This thesis is trying to come up with new and effective marketing communication for dancing school. It is based on the old propagation methods and trying to do it better with documents obtained from theoretical part. Methods: Methods we used for this thesis are interview with owner and founder of this dancing school and discussion with dancers of this school. Some of them are long term dancers and some of them are beginners. Results: After interview with owner of this dancing school was found, that they don't have any marketing communication. This thesis is trying to find new ways and to help this school to be more visible for people and to be more creative in advertising then other dancing schools. Keywords: marketing communication, dancing school, communication, marketing mix, promotion mix, Luas Dancing School, advertising
|
|
|
Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
|
|
|
Marketing mix FC Tango Brno
Belejová, Iva ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix FC Tango Brno Objectives: The objective of this bachelor thesis is to analyze marketing and communication mix of futsal club FC Tango Brno, to highlight the strenghts and weaknesses and propose measures for its improvement. Methods: What I needed to do in my thesis was to analyze the internal documents as well as focus on the current situation of the club and also to create a collection of club's data (economic data). Furthermore, I also used a ,,interview method" with the club's president Jiří Štěrba, players and fans representative. Results: The analysis of the marketing and communication mix of the futsal club has shown that it is also necessary to propose feasible measures that would improve some of the marketing and communication tools greatly. Keywords: Marketing, marketing of sport, marketing and communication mix, sport, futsal, merchandising
|
|
|
The popularity of handball among Prague university students
Jačková, Eliška ; Voráček, Josef (advisor) ; Jeníček, Jan (referee)
Title: The popularity of handball among Prague university students Objectives: The aim of this bachelor thesis is to find out the popularity of handball among the students of Prague universities. The content of the work is following and playing handball. It also focuses on awareness and knowledge of this sport and the general perception of the attractiveness of handball. Methods: Necessary data for this research was collected by the method an electronic questioning. The main instrument of this method was a questionnaire created especially for purpose of the work. The theoretical part was completed by a study of academic literature. Results: The results of research show how handball is popular among students of Prague universities. Research also found out the extent to which they play and watch handball and what they know about it. The last part found out what attributes of handball are popular and what attributes could improve its attractiveness. Keywords: Popularity, handball, sport, marketing research, electronic questioning
|
guest ::
RSS feed.