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Digital marketing of animal shelters.
Fuchsa, David ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
The purpose of this thesis is to create a concept of digital communication for nonprofit organisations like animal shelters. These organisations struggle with lack of money, people and capacity and do not utilize the potential of digital marketing. The proposed strategy should help them to mitigate the impact of those problems and also to fulfill the objectives of the organisation at a minimal budget.
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Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
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Communication campaign of independent short film
Lavreniuk, Olena ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
The subject of the thesis is the design and practical implementation of marketing campaigns based on 3D animated short film. 'Blue of the Sea' is implemented within the course 4ME399 Multimedia project seminar at the University of Economics in Prague. The theoretical part contains a brief description of the basic elements of marketing communication and the specifics of the film industry. The practical part deals with the creating of a marketing plan for the project, includes market analysis, target audience research, selection and implementation of certain marketing activities.
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Environment and sustainability on emerging social media
Vaněčková, Barbora ; Vondra, Zdeněk (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor thesis are means of communication of environmental non-governmental non-profit organisations. Its aim is to analyse the possibilities of new emerging social media sites and apps and to discuss their suitability for NGO communication using the example of a British NGO Green & Away. First chapter is used as a theoretical basis to define different types of NGOs and pinpoint the goals of their communication. In the next chapter I am summarising the biggest social networking sites, describing apparent trends among social media usage and focusing on into the mainstream emerging and quickly growing apps and sites such as Instagram and Tumblr. The last part of this thesis is dedicated to the Green & Away organisation, using my analyses of their communication needs and current used means of communication as basis for my recommendations regarding further Facebook and Twitter usage as well as suggestions to break into new social media. This thesis can be used not only by the aforementioned organisation but also by the non-profit sector as a whole as a starting point of modern means of communication with the youngest generation.
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Communication design of a new textile home decor brand
Vrabcová, Jana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
The subject of this bachelor thesis is the communication design of a new textile home decor brand. The main purpose of this thesis is to define the brand essence according to the theoretical concepts with emphasis given to the meaning, elements, identity, brand equity and individual brand building and managing processes. The practical part is focused on the introduction of the BV.LINEN brand with description of the design of its communication concept including identity, elements and positioning based on the theoretical knowledge and own analysis results of target group characteristic and competitive brands.
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Usage of emoticons and emojis in the Internet practice
Davidová, Jitka ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
Bachelor thesis "Usage of emoticons and emojis in the Internet practice" aims to clarify a boom which is currently happening around these nonverbal means of electronic communication. This study tries to reveal the causes of this modern trend and to specify the possibilities of its usage from the media point of view. Emoticon is not introduced just as a sign, but also as a functional mean of intermediality. The subject of study is firstly set into a broader theoretical framework, where a reader learns about the basic terms and approaches of nonverbal communication. Afterwards, the historical development of Unicode is described, which strongly changed the emoticon itself. In a practical part gained knowledge is exercised in interpretation research. Survey is described in more detail and complemented by the current opinions of the experts, who demonstrate its intermediality. The character is introduced generally according to forms of its usage and specifically in the context of social media as mean of communication. The main contribution of this work is clarification of historical development of current emoticons and highlighting their huge range of interpretation possibilities.
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Contemporary Web Graphic Design Course Concept
Landa, Štěpán ; Vondra, Zdeněk (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to suggest a course concept that would describe the basic rules, trends and processes of the contemporary visual design of creating web pages, present this knowledge to students in an efficient way and support the increase of quality and diversity of study options at the Department of Multimedia in Economic Practice. Theoretical part brings out factual grounds of the topic from the point of view of an independent entrepreneur from the initial communication with a client up to the feedback evaluation of the outputs. Practical part deals with a concrete progress of the education based on the survey conveyed among students and graduates of the Faculty of Informatics and Statistics on the University of Economics, Prague. The course syllabus was designed in a way that ensures the capacity for creating a high-quality graphic web page design evolved from background research, draft of the contents and applying the obtained knowledge in the graphic design software.
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Efektivita propagace sportovní události sportovní událostí
Rak, Tomáš ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
Diploma thesis brings an insights into the organization of sports event Prague Riverside cross in Prague, which should showcase canoe slalom just before the ICF Canoe slalom World cup Prague 2015 and also bring the people to this main event. Diploma thesis will present specifics of event promotion by another event and it will focus on the effectiveness of such promotion on a specific example. The aim of the work is based on analyzes of the organization of sports events and based on the analysis of visitors and a general sense of awareness and evaluate the effectiveness of event promotion, recommend suitable proposals for future propagation in this way and finally draw attention to inappropriate solutions and risk of this kind of promotion. Work compares the situation before using the promotion of events and after the introduction of this method. The results will be reached by using questionnaire methods, financial analysis and comparison of statistical data.
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Modern Technology's Influence on Consumer Behavior
Černý, Filip ; Sigmund, Tomáš (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis is focused on change in consumer decision journey as a result of new Information and digital age. It follows technological progress since middle of twentieth century till today. The thesis analyzes which new touch points were brought into the marketer-consumer relationship when new technologies emerged, how new channels have affected consumers and how brands can profit from it. To meet the aims of the work, only the most important technologies and applications are chosen. These are described in detail and demonstrated on particular examples, which I have covered during year and half long practice in an advertising agency Leo Burnett.
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