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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Hollywood mainstream marketing tools analysis
 Vondráčková, Alexandra ; ŠVECOVÁ, Marta (advisor) ; KAŠPAROVSKÝ, Roman (referee)
This masters thesis titled "Hollywood mainstream marketing tools analysis: Has Hollywood marketing outrun the production itself?" aims to describe the state and issues of contemporary film marketing. It poses the question of whether the marketing behind the films is so sophisticated that it gets ahead of the movies. Furthermore, the thesis deals with the fact that this excessive attention to endless refinement of promotional materials for the film - together with the individual marketing tools - ultimately harms the impression from the movie in the eyes of its viewers. They can often feel dissatisfied or even defrauded. This hypothesis is demonstrated and disproved on the basis of specific examples and partial analysis. 
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Karlovy Vary IFF among worldwide film events
 Vondráčková, Alexandra ; OUKROPEC, Petr (advisor) ; VLACH, Jiří (referee)
In my bachelor thesis I thoroughly explore film forums, markets and festival. I summarize opportunities which are offered to producers and film professionals at such events. I implant Karlovy Vary IFF inside this extensive network of worldwide film industry events and I define its position on the imaginary festival map.
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See also: similar author names
4 VONDRÁČKOVÁ, Anna
3 Vondráčková, Adéla
4 Vondráčková, Alena
3 Vondráčková, Alice
2 Vondráčková, Alžběta
2 Vondráčková, Aneta
4 Vondráčková, Anna
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