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Climate crisis in Czech online media
Málek, Albert ; Vochocová, Lenka (advisor) ; Podzimek, Jan (referee)
The climate crisis is one of the greatest risks society is facing nowadays. How the media present the issue is therefore crucial. However, many different actors are trying to influence the media communication of the climate crisis in their favour. The aim of this thesis was to use a qualitative content analysis method to identify the main actors to whom the media attribute responsibility for addressing the climate crisis, and then to analyse the motives that lead the media to create these constructions. Therefore, media portrayals of the climate crisis were viewed through the lens of the political economy of communication, which allows for the examination of aspects of how media products influence the final form of the media products, taking into account the power and economic context in which the media operate. Specifically, the thesis looked at articles related to the climate crisis published in the Czech online media iROZHLAS, Aktuálně.cz, Forbes and Alarm. These were articles published in the period bounded by the global climate strike (15th March 2019) and the awarding of a verdict in the climate lawsuit against the Czech Republic (15th June 2022). The findings of this thesis show that most of the media outlets examined produced constructions that shifted responsibility for addressing the...
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(Un)safe social media as perceived by children
Šolcová, Tereza ; Háša, Marek (advisor) ; Vochocová, Lenka (referee)
This thesis is devoted to the safety of children on social networks from the perspective of their own experiences and their perception. Using interpretive phenomenological analysis, it tries to provide the lived experience of these participants with an emphasis on the sensitivity of the topic. The results were used using semi-structured interviews with 7 participants aged 13 from Lutín Primary School. The individual interviews were recorded and subsequently interpreted according to the individual procedures of the chosen methods of analysis.
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Adolescents'attitudes to the phenomenon of sharenting
Urban, Tereza ; Vochocová, Lenka (advisor) ; Soukup, Martin (referee)
This diploma thesis focuses on the widespread phenomenon of sharenting, an activity in which parents share photos, videos, or detailed descriptions of their children on social media. The diploma thesis aims to find out how Czech adolescents, who have direct experience with this phenomenon, feel about it. The qualitative research is based on findings obtained through in- depth interviews with eleven adolescents. The theoretical part is devoted to the definition of the main concepts - adolescence and sharenting and puts them in the context of Communication Privacy Management Theory and Impression Management Theory. The empirical part then presents the results and conclusions of the research. The results of the analysis show that adolescents' views on sharenting are largely influenced by their perceptions of the risks associated with this phenomenon. Those of them who had a somewhat negative experience with sharenting perceived this activity as riskier. At the same time, those who perceived social networks in general as a potential threat were more aware of their risks. On the other hand, if the rules for sharing are well set between parents and their children and parents respect the opinion of their children, sharenting can be perceived positively among the adolescents themselves, and they may even...
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Sharenting as a form of communication on social networks
Bláhová, Noemi ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
The thesis deals with sharenting, i.e. the oversharing of information about children online by their own parents. The thesis itself then looks at what this content captures, who it is primarily aimed at and what parents are trying to communicate by sharing it. The theoretical part of the thesis elaborates the notion of representation and self-presentation. Subsequently, the concept of childhood itself and how it is represented in different types of media is discussed. In the second part of the theory, the concept of sharenting itself is anchored and its characteristics and possible downsides are presented. The practical part of the thesis was conducted on the basis of qualitative research, specifically through the analysis of selected articles and thematic analysis of semi-structured interviews with ten respondents. The results of the research find that the participating parents communicate mainly positive content on their social networks through sharenting content, as well as authentic moments from their lives. They also try to present their children in a similar and responsible way. In terms of their own self-presentation, respondents tend to present themselves subconsciously rather than directly. Although the findings are not generalisable to the population as a whole, they offer interesting...
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Intergenerational comparison of reasons and motivations for not watching television
Florián, Petr ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This thesis focuses on an intergenerational comparison of reasons and motivations for not watching television broadcasting. The aim of the research is to find out why people do not watch television broadcasting and what activities they substitute for this activity. Then the differences between the responses of the first target group, which includes people aged 20-30 who do not watch television broadcasting, and the responses of the second target group, which includes people aged 50-60 who do not watch television broadcasting, are compared. The theoretical part focuses on the historical background of television, mass audience, post- broadcasting age, television viewing, leisure and digital detox. The next part of the thesis discusses the methodology that was used for the research part. The practical part focuses on the categorization and interpretation of the semi-structured interviews with the respondents. The research was conducted in the spring of 2023. The data then shows a number of findings regarding not only what the respondents' main reasons for not watching television are and what they substitute for this activity. At the very end of the paper, a transcript of one of the interviews is also included to give an example of how the semi-structured interviews were conducted.
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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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Media, women and the reproduction of symbolic violence
Ježková, Adéla ; Vochocová, Lenka (advisor) ; Rosenfeldová, Jana (referee)
Diploma thesis analyses the reproduction of symbolic violence in selected Czech media. Namely, the newspapers Blesk, MF Dnes, Lidové noviny, Právo, Aha!, Hospodářské noviny and the internet servers blesk.cz, idnes.cz, lidovky.cz, novinky.cz, ahaonline.cz, hn.cz. In the first part, the thesis analyses the key theoretical background, concepts and ideas that support the analytical part of the thesis. The main aim of the thesis is to offer a comprehensive typology of symbolic violence in the Czech media environment. That is, whether, and in what ways, the mass media perpetuate gender inequalities and unequally distribute power in society through language. Given the complexity of the concept of symbolic violence, the thesis uses a combination of content and discursive analysis. The findings present a comprehensive overview of the occurrence of symbolic violence in the selected media.
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The Reason for the Attractiveness of Audiovisual Content Generated by Youtubers for Teenage Audience
Havlík, Jakub ; Vochocová, Lenka (advisor) ; Supa, Markéta (referee)
The thesis aims to map the reasons for the attractiveness of audiovisual content generated by youtubers for teenage audiences. These causes are explored in a qualitative analysis based on focus groups. The interviews focus on teenagers' motivations for watching videos, intensity, the local context of viewing, the specificities that young people find important in such audiovisual content and the differentiations from traditional media content. In addition to audience analysis, this thesis also focuses on qualitative content analysis of videos of Czech YouTubers. It maps the specifics of videos that are characteristic for the YouTube platform. The thesis analyses formal audiovisual means of expression, such as camera techniques, colour, set design, graphics, post-production editing and the audio component of the work. The analysis also focuses on the content of the videos in the form of the performance and expression of the protagonists and the value of the information conveyed. The research on audiovisual content is also embedded in a relevant theoretical framework.
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Media construction of a socially major phenomenon of child abuse and related topics in the context of the document V síti
Košelková, Zuzana ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
This diploma thesis is dedicated to the media construct of the socially serious phenomenon of child abuse on the Internet in the context of the documentary Caught in the Net. The thesis aims to determine how the media reflect this issue and which aspects are accentuated. In the theoretical part of the thesis, serious social problems related to the phenomenon of child abuse on the Internet are summarized. Furthermore, the topic is placed in the context of new media, and terms such as media discourse or agenda setting are being defined here. In addition to the description of the applicable legislation related to the issue, the theoretical part of the work also contains a summary of previous studies and already implemented research investigations related to the phenomenon of child abuse. The document Caught in the Net is also briefly described. In the practical and analytical part of the work, the effort was devoted to the actual implementation of the research investigation and the subsequent evaluation and interpretation of the data found. The research was carried out using a qualitative method, specifically through content analysis and semi-structured interviews. Grounded theory procedures were used to analyze the articles (Strauss & Corbinová , 1999). Using the paradigmatic model, the following...
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The influence of social networks on the mental health of generation Z
Slovák, Jan ; Jirků, Jan (advisor) ; Vochocová, Lenka (referee)
The aim of this master's thesis is to know and better understand the experience of generation Z representatives with the use of social networking sites and smartphones, and to identify what role this experience plays in their subsequent further use. Data collection took place using a qualitative methodology in the form of semi-structured interviews. 14 representatives of Generation Z aged 19 to 24 took part in the research. Data collection was terminated when theoretical saturation was reached. Data analysis was performed using open coding followed by categorization. Within the data analysis, six main categories were identified: perception of the social networking sites environment, social networking sites, perception of the influence of social networking sites, smartphone, perception of the influence of a smartphone, and attitude towards influence. Representatives of Generation Z described their experience of using social networking sites and smartphones and identified their functions in everyday life. In the field of mental health, they confirmed the influence of social comparison, FOMO, phubbing, as well as the perception of addiction and abstinence.
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