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Europeanisation of Czech, Polish, and SLovak media in the context of three crises
Rosenfeldová, Jana ; Vochocová, Lenka (advisor) ; Gregor, Miloš (referee) ; Havlík, Vlastimil (referee)
The dissertation focuses on the level and form of Europeanisation of Czech, Polish and Slovak media in the intense phases of three crises - the migration crisis, the coronavirus pandemic and the war in Ukraine. The theoretical starting points of the thesis are the theories of the public sphere. Its functional variant is considered in the context of the "European communication space" as a means or a necessary condition for eliminating various deficits of the European Union, especially the democratic deficit. Of the various approaches to conceptualizing the European public sphere, the research in this thesis adopts a Europeanization approach, through the lens of which the European public sphere is seen as a network of national public spheres that are increasingly "Europeanized", and which relies on individual national media in its empirical efforts to detect the European public sphere. A parallel quantitative and qualitative content analysis of the content published on Facebook by six Czech, Polish and Slovak mainstream media outlets in the early stages of each crisis identifies different levels of Europeanisation across crises, reflecting the different levels of competences that the EU possessed in each of them. At the same time, it shows that EU issues and actors have managed to gain a foothold...
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The Evolution of the Beauty Ideal Portrayal in the Media for Adolescents since 2005 to the Present
Lůžková, Daniela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of the thesis is to describe the development of the portrayal of the beauty ideal in the Czech media for teenage audience from 2005 to the present. The theoretical part of the thesis captures the historical transformation of the ideal of beauty and its current meaning for individuals and society, as well as the conclusions of existing studies on the concept of the ideal of beauty in the media, both printed and online. The data source for the analysis were randomly selected copies of magazines for teenagers (Bravo Girl, Dívka, Top Dívky, JJ), as well as YouTube videos and Instagram posts of well-known Czech influencers. Qualitative analysis, specifically grounded theory, is used as a research method. The research showed that in printed media, the concept of the ideal of beauty was narrowly defined and did not allow many exceptions, throughout the whole examined period. Anything outside of this narrow view was framed as a problem to be solved. In new media, the current definition of the standard of beauty has been gradually eroded, among other things, by the body positivity movement. The theme of beauty has diversified, diversity is admitted, and former imperfections are framed as normal manifestations of the human body. The same time, however, the current media content still repeats...
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Female Sports Commentators in Czech Television, gender aspects, professional experiences
Machalíková, Libuše ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
The bachelor's thesis "Female Sports Commentators in Czech Television, gender aspects, professional experiences" analyses the work experiences of women and men in the sports editorial department of Czech Television, with a focus on gender stereotypes, and obstacles and positive trends with regard to gender equality. The theoretical part explores and defines key terms such as media, sports media, feminism (radical, social, Marxist, and socialist), and gender roles. The methodological section describes the research objectives, defends the choice of a qualitative approach, and details the data analysis process. In the practical part, the results of interviews with women and men from the sports editorial department are presented. The research suggests that gender equality in sports journalism is gradually increasing, but challenges persist, such as structural inequalities in leadership. The contribution of this work lies in providing a comprehensive overview of gender aspects in sports journalism.
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The impact of information overload on the psyche of adolescents and coping strategies
Havránková, Anna ; Háša, Marek (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis entitled Information overload and its impact on adolescents' psyche and coping strategies deals with information overload and adolescents' psychological condition. The aim of this thesis is to find out how too much information on social media affects the psychological well-being of adolescents. The theoretical part provides insight into the issue of information overload on digital platforms. It also looks at the different types and classifications of information overload, the causes of information overload, and the manifestations and effects of information overload on people. In addition, it also looks at strategies used to manage information overload. The theoretical section also provides a more detailed characterization of adolescents. It focuses on their cognitive development, social changes, mental development and their relationship with social networks. This section is followed by a final chapter on the characteristics of social networks and the links between them and information overload. The methodology section presents the main research objectives and research questions, which address adolescents' perspectives on social networks, the way they experience information overload, the consequences of this overload, and the strategies adolescents use to cope with it. The...
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Authenticity in the perception of users of the BeReal network
Tabačíková, Kristýna ; Soukup, Martin (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis "Authenticity from the Perspective of BeReal Social Media Users" examines the concept and perception of authenticity among users of the social media platform BeReal. It also focuses on the expression of identity and self-presentation within the platform's environment and investigates the motivations that drive participants in the research to use BeReal. The theoretical part of the thesis delves into the concepts of authenticity, identity, self-presentation, and sharing everyday experiences, providing the contextual framework for the study. The theoretical foundations draw from George E. Newman's categorization of authenticity, Erving Goffman's dramaturgical analysis, the exhibitionist approach to self-presentation, and social photography. The research aimed to explore how BeReal users interpret the concept of authenticity, how it manifests for them, and what it means to them. For this purpose, semi-structured in-depth interviews were conducted, and the data were subsequently analyzed using thematic analysis. The results revealed that authenticity does not hold significant importance for BeReal users, who primarily use the platform to maintain social contacts. Participants associated authenticity with aspects of ordinariness and non-aesthetics, or as a means of expressing their...
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Visual representations of women in the Vogue fashion magazine
Tomaníček, Michal ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis "The Visual Representation of Women in Vogue" examines the changes in the portrayal of women in Vogue over time, comparing this phenomenon across three global editions of the magazine - the domestic version of Vogue CS, the original American version of Vogue U.S. and one of the most important and oldest Vogue editions in Europe, Vogue Italia. The thesis consists of a theoretical and a practical part. Theoretical part of this thesis is divided into four units that precede the actual research. The first one is dedicated to fashion magazines from the perspective of media type, the second one maps the origin, development and present of Vogue magazine, the third part is dedicated to the evolution of the media portrayal of women in the context of time, social situation and culture based on feminist theories and historical trends, the last category then focuses on fashion photography as a visual medium, which is the focus of the research. The practical part examines the issues of the world editions of Vogue magazine within the same time frame (1 year) in the context of the current times, but also in the context of historical developments (i.e. 2020, 2000 and 1980). This part of the thesis provides an introduction to the evolution of the portrayal of women within the different editions of the magazine,...
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Sexism and objectification of women in Czech and Slovak rap video clips
Mazánek, Aleš ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This bachelor's thesis examines the attitudes of rappers, female rappers, and rap video producers towards the issues of sexism and objectification of women in Czech and Slovak rap music videos. The aim of this thesis is to determine whether these issues are perceived by rap artists and video producers and subsequently describe how women are portrayed in rap music videos. To achieve these goals, semi-structured interviews were conducted. The theoretical part of the thesis delves into the history and different approaches in researching subcultures, describing the main currents and significant representatives. It also explores the history and evolution of the hip-hop subculture, defining key concepts. The work also addresses the divergent development of the hip-hop subculture in the USA and Europe, highlighting the main differences. Furthermore, the thesis examines the history of rap in the USA, the Czech Republic, and Slovakia. Another section of this thesis discusses gender and hip-hop, sexism, and the objectification of women, outlining problematic portrayals of women in rap music videos.
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Journalists' approach to representing female politicians in the media
Kvitová, Alžběta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The thesis focuses on gender aspects of the journalistic profession and their professional discourse. Specifically, it focuses on how people in the media approach representations of female politicians. Women in politics are gender stereotyped in the media, and they also tend to be portrayed differently and in different contexts compared to male politicians. This is manifested, for example, by the fact that people in the media pay more attention to the private lives of female politicians, focusing more on their physical appearance or their age. Therefore, the aim of this paper was to investigate how these different representations of women in politics may be contributed to by journalists themselves. As part of the research part, semi-structured interviews were conducted with eleven female and male journalists working in different Czech media. The collected data were analysed qualitatively using the grounded theory method. The research shows that journalists attach low importance to gender in political reporting. Therefore, the gender of female and male politicians does not influence the way they themselves are reported in the media. However, the results of the analysis suggest that they view society through the lens of a gender dichotomy and also think of female politicians in gender stereotyped...
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Media Representation of Sexual and Gender-Based Violence in the Czech Republic from the Perspective af Survivors and Non-participants
Machatová, Karolína ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis explores how the Czech mainstream news media portrays sexual and gender-based violence from the perspective of people with different experiences and attitudes towards it. This includes survivors, relatives of survivors, those who are sensitive to the topic, and those who are skeptical or have a negative view towards the portrayal of sexual violence as a topic. The theoretical framework for this thesis is gender theory and cultural studies, specifically interpretive communities, which examine how the media influences our perceptions of gender and society. The research is qualitative and uses grounded theory practices, which involves open and axial coding to analyze how people with different experiences and attitudes towards sexual and gender-based violence perceive the way Czech media portrays the topic. This includes evaluating the portrayal, the emotions it evokes, and suggesting possible changes. Using the vignette technique, specific examples of media content on the topic of sexual violence are analyzed, and specific changes and adjustments are suggested. Through coding and the vignette technique, four main problematic phenomena related to czech media portrayals of sexual violence were identified. These include inappropriate portrayals of victims and perpetrators, inadequate use of...
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Renewable Energy in Czech Newspapers: Media Representation of Renewable Energy Sources in Czech Daily Press between years 2015 and 2022
Sivoková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
This diploma thesis investigates the media coverage of renewable energy in Czech print daily newspapers over an eight-year period from 2015 to 2022. The theoretical part of the thesis summarizes the existing research on this topic and its results. Furthermore, it covers theoretical concepts of media studies such as agenda setting and framing theory. The thesis also gives a summary of the current situation regarding renewable energy sources in the Czech Republic and describes significant events of the analysed period that were related to renewable energy. The methodological part of the thesis presents the research goals, the characteristics of the quantitative content analysis and the research design. The main findings of the thesis are the fluctuation in the number of articles during the years studied and the significant increase in media attention towards renewable energy in 2022. Most frequently covered energy source was solar energy. The actors cited were mostly elites such as politicians, industrialists and entrepreneurs. Economic frames were the most frequently occurring frames. This thesis describes the nature of the media coverage of renewable energy in the Czech daily press and thus outline what information, and in what form, reaches the public through these newspapers.
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