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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Event marketing and its specifics in the automotive industry
 Vošta, Martin ; Říha, David (advisor) ; Przyczek, Jan (referee)
The thesis is focused on the event marketing and its specifics in the automotive industry. The aim of the bachelor's thesis is to analyze event marketing activities and to define their importance in the promotional mix of the specific company. The thesis is divided into two parts. The theoretical part of the thesis is focused on the promotional mix and its aspects and on the definition of the event marketing. The practical part of the thesis describes Mercedes-Benz Czech republic Inc. and is focused on the research of event marketing activities of this company.
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