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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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The Notice of Termination in Comparison To a Corresponding Peruvian Legislation
Vlčková, Michaela ; Morávek, Jakub (advisor) ; Štangová, Věra (referee)
84 Abstract Main theme of this diploma thesis is notice of termination of employment, in particular by the employer. The goal is to fully describe and analyze legal institution of notice. At first the Czech legal regulation is described, then it deals with a regulation of notice of termination according to the Peruvian legal system. The emphasis is put on notice of termination in Peru by the employer and aim is taken at comparing both laws and propose possible future reciprocal inspiration. The thesis is divided into five chapters, the first chapter focuses on labor law, its conception, function and origin, employment as such and describes possible methods of its termination (agreement on termination of employment, summary dismissal, summary dismissal during trial period, termination on the basis of official decision, termination following legal event). The second chapter elaborates the notice of termination with emphasis on termination by the employer according to Czech law, its formal requirements, its proper delivering, reasons for termination, prohibition of termination on period of protection and applicable exceptions. The third chapter is about labor law in Peru in general, about employment, its elements, termination options and development of job security. The fourth chapter is dedicated to the...
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Political aspects of management and the development of the chosen municipality (case study of Vinařice u Loun)
Vlčková, Michaela ; Čopík, Jan (advisor) ; Dušan, Dušan (referee)
Author has chosen "Political Aspects of the Management and Development of Selected Municipalities (Case Study of Vinařice u Loun)" topic.The work is divided into two parts, theoretical and practical. The theoretical part explains and describes concepts related to communal politics matter. For example, government municipalities, municipal authorities, community development, municipal management, municipal budget, municipal elections, electoral law etc.
The practical part describes characteristic of Vinařice u Loun village from demographic and socio-economic perspective - according to the current municipal budget draft, compared to the budget structure with another, equally large municipalities. Furthermore, there has been described a detailed description of local interest and local government, and the last municipal election to municipal council (2014). The main objective is to define the nature of the decision-making process of local government and compare the management of the village from 2000 to the present (2016).
The Masters thesis characterises a case study (as already mentioned in the title of work). For data collection, analysis of documents, interviews and comparison of data were used.
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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Marketing Research of Customer Satisfaction in the Area of the Services B2B
Vlčková, Michaela ; Lupalová, Mária (referee) ; Šimberová, Iveta (advisor)
The master thesis is focused on a new industry of marketing – customer experience in the field of telecommunication services B2B. The theoretical part describes, analyzes and summarizes the basic concepts of information sources in the literature concerning the topic of customer satisfaction. In the analytical part the general theoretical basis and internal information of Vodafone Czech Republic are used for marketing research. On the base of obtained information are created proposals for Sales and Care deparments of B2B clients to increase customer satisfaction.
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The Stories in the Children's Artistic Expression
VLČKOVÁ, Michaela
Thesis "The stories in the children's artistic expression" focuses on creative expression preschool children. I focus on artistic expression, the drawing and its phases, the reasons why the children draws, on imaging space and patterns of children's drawings in the theoretical part. I deal with topics, symbols and colors that kids for drawing use. I focus on fairy tales, stories and their meaning, as the name of thesis. The last chapter is about ideas for art activities and concerns of teachers. In the practical part I focus on drawing the story going, on finding differences and on the search for similarities in artistic expression. The practical part includes magazine stories.
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