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National image as a factor of competitiveness of Czech products
Veselá, Jitka ; Kita, Jaroslav (referee) ; Zich, Robert (referee) ; Nétek, Václav (referee) ; Světlík, Jaroslav (advisor)
The presented dissertation thesis deals with the issue of national image and its influence on increasing of competitiveness of domestic producers in the domestic wine market. Customers are currently affected by many factors that companies try to use to gain their competitive advantage and strengthen their competitive position in the market. The thesis is divided into three main parts. The first part defines the main objectives of the thesis, as well as the milestones, through which the main objective is accomplished. Furthermore, the research assumptions, which are verified on the basis of statistical hypotheses, are defined here and in the end, the research methods that will lead to the fulfilment of the main goal of this work are defined. This work combines several approaches to achieve the most accurate results. The second part summarizes the current literature point of view on the main topics of the work. It is divided into three sub-units, the first unit focuses on the definition, measurement and shaping of the national image. The second sub-unit deals with consumer behaviour, models of consumer behaviour according to the traditional and the modern concept and using online media to influence customer attitudes. The third sub-unit describes the concepts of competitiveness which are available in the literature. The third part is the research part. The research is carried out in the area of customers, producers and external organizations that are involved in raising awareness of domestic products of the wine industry on the domestic market. For each of the areas the key findings are set out at the conclusion, which are then followed by the creation of the concept of competitiveness usable in the wine industry and the creation of functioning communication models tailored to the specifics of the wine market.
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Business Plan
Veselá, Jitka ; Štohl, Pavel (referee) ; Veselý, Josef (advisor)
The theme of the diploma thesis is elaboration of business plan for the extension of entrepreneurial activity. The thesis includes theoretical introduction to questions of elaborating business plans, then analysis of current situation in the company and its environment. The last part suggests the extension of entrepreneurial activity and evaluates its contributions.
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Proposal of Marketing Strategy for the Selected Czech Company Planning to Expand into a Foreign Market
Veselá, Markéta ; Veselá, Jitka (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the issue of entry of a selected Czech company into the foreign market. This company is based in Znojmo and its main business is the rental of wedding dresses. The work is divided into three main parts. The first part forms a theoretical framework, which consists of basic concepts of the problem. This is followed by an analytical part, which consists of the characteristics of the company and an analysis of the external and internal environment. The last part, following the previous part, consists of own proposals created for the entry of a selected Czech company into the foreign market.
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Proposal of Communication Strategy for SVŠE Znojmo
Peterková, Monika ; Veselá, Jitka (referee) ; Šimberová, Iveta (advisor)
Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.
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Marketing Mix of the Company LAZAM CZ s.r.o.
Vágner, David ; Jašíček, Petr (referee) ; Veselá, Jitka (advisor)
Bachelors’ thesis deals with issue of a marketing mix of company LAZAM CZ s.r.o. First, theoretical part contains an explanation of terms and marketing issues along with marketing mix itself followed by an used analysis. In the second part there was made the analysis of the marketing mix of LAZAM CZ s.r.o company, which is currently used, as well as analysis of internal and external sphere in which the company operates. Based on the results of the analysis, proposals to modifications of company’s marketing mix were made in order to improve its position between competitors.
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Analysis of the Marketing Strategy Efficiency and it's Further Development in Production Firm
Wiener, Marek ; Veselá, Jitka (referee) ; Chlebovský, Vít (advisor)
Diploma thesis deals with the basic marketing strategy analysis of manufacturing firms and then suggestions for its improvement. The work is divided into two main parts.The first part is devoted to contemporary marketing, which includes a comparison of financial and human resources. In the second part describes the design of marketing strategy and its implementation. The thesis also deals with the optimization of the system. The aim is to set a marketing strategy to increase sales, profits and also to define the cost of marketing the company. Outcome of this work is to reveal strengths, weaknesses, opportunities, threats and detailed steps that may include not only financial and human resources but also the abilityand know-how. The work is to provide an integrated form of the current marketing strategy, detailed descriptions of its functionality.
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History of the primary school in Chýnov in the years of 1900 1950
VESELÁ, Jitka
The bachelor thesis covers the history of the primary school in Chýnov in the period between 1900 and 1950. The introduction is followed by two chapters describing the history and the present day of Chýnov. The third chapter briefly portrays notable persons related in one way or another to Chýnov. The fourth chapter outlines the personality of the teacher in a Czech school. The fifth chapter tells of the founding of the primary school. Chapters 6 to 10 accounts of the school in a certain period and characterizes this period.
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Dysplasia of the hip joint in relation to the physical activities of an infant under one year
Stoklasová Veselá, Jitka ; Hronzová, Marie (advisor) ; Svobodová, Irena (referee)
The master thesis focuses on dysplasia of the hip joint in relation to the physical activities of an infant under one year. The thesis contains three sections. The theoretical part informs about dysplasia of the hip and physical activities jointed to this infliction. The special part defines suitable and unsuitable physical activities of an infant under one year with dysplasia of the hip. The research deals with hypothesis, problem's questions and goals. The methods used are anamnesis, experiment, interviews and casuistry. On the basis of experiment was difined short-term and a long-term exercise's plan for infant under one year with dysplasia of the hip. The research was conducted at the patient K. V. from birth to one year of age. Were applied the selected physical activities that demonstrate their significant impact on the reporting of disability. Medical reports suggest that the degree of disability investigated patients improved more than one level. It was also found that there are differences of opinion between medical approaches and treatment by specialists. Even parents have a different attitude to medical recommendations and some seek the views of other experts. Conclusion contains a summary of the facts and submitted to the positive impact of alternative approaches to influence child...
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Proposal of Marketing Strategy for the Selected Czech Company Planning to Expand into a Foreign Market
Veselá, Markéta ; Veselá, Jitka (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the issue of entry of a selected Czech company into the foreign market. This company is based in Znojmo and its main business is the rental of wedding dresses. The work is divided into three main parts. The first part forms a theoretical framework, which consists of basic concepts of the problem. This is followed by an analytical part, which consists of the characteristics of the company and an analysis of the external and internal environment. The last part, following the previous part, consists of own proposals created for the entry of a selected Czech company into the foreign market.
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