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Online Communication of the Hungarian National Gallery and the National Gallery Prague: The Case Study of the Two Visegrad Alliance Member Countries' National Galleries
Tikhonova, Tatiana ; Janáč, Jiří (advisor) ; Veress, Dániel (referee)
and keywords The presentation of heritage is a central role of a museum. The growing complexity of media technologies made it possible for museums to display heritage through online media channels. Museum online strategy unites various actors, sources, and audiences. However, online communication poses a challenge for a museum to manage the online environment, dynamic and open, that confronts the nature of museum's organizational structure: institutionalized, stable, and limited by its responsibilities. The focus of the research is on the online communication of the Hungarian National Gallery and the National Gallery Prague. This thesis aims to investigate the landscape of online strategy and museum-user online interaction developed by the two Central European galleries. The products of online communication, the gallery's website, and social media constitute the data set for the thesis. The interviews with the Galleries' online communications specialists and the international students in Hungary allow me to juxtapose the first-had designer perspective and the end side of the communication process. The methods of the textual analysis of a website content and content analysis of the website textual data bring the understanding of the narratives and themes revolving in the communication. In line with...
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Designing holidays in the Polish People's Republic: socialist modernism in Ustroń Zawodzie holiday complex.1967-1990
Ciupka, Maria ; Ira, Jaroslav (advisor) ; Veress, Dániel (referee)
in English This master's thesis proposes a study of the history of architecture of Ustroń- Zawodzie, a recreation complex in the Silesian Beskid mountains in Southwest Poland, constructed under the auspices of the socialist government in the 1960s and 1970s in the Polish People's Republic. The paper examines the architects' sketches, projects, and selected materials from architectural journals and Polish media to investigate the role these representations play in the more comprehensive process of the production of space in the Beskid mountains in Upper Silesia. First, the Ustroń-Zawodzie's rich history is situated in the global and local contexts of leisure and leisure architecture developments in the 1960s and 1970s, emphasizing the emergence of leisure and leisure architecture in the Polish People's Republic as processes that developed in parallel to other post-war European states. Drawing on Henri Lefebvre's theory of the production of space and recent approaches to architectural research, a two-level framework for analysis is established. The first level of this framework aims to identify the conditions of possibility for the construction of Ustroń- Zawodzie. In contrast, the second level investigates how the Ustroń-Zawodzie space is produced through its representations. The analysis of...
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Searching for Styles of National Architecture in Habsburg Central Europe1890-1920. Art Nouveau and Turn-of-the-Century Architecture as Nation-Building
Veress, Dániel ; Himl, Pavel (advisor) ; Michaud, Eric (referee)
1 English Abstract Searching for Styles of National Architecture in Habsburg Central Europe 1890-1920 Art Nouveau and Turn-of-the-Century Architecture as Nation-Building This thesis examines aspirations of Central European nations to create architectural style, which would be particular to the given nation and would convey national spirit and character through architectural form. Inspired by social and cultural history, historians of architecture have recently begun to study conscious efforts of national elites to use architecture for nationalistic ends. Considerable attention has been paid to the interplay between national movements emerging in Europe before the World War I, and the concurrent developments in the field of architecture as signified by introduction of the Art Nouveau. However, most of these works focus on individual national building movement. Building on the existing set of studies developed in different national contexts, this thesis takes a step further and approaches the issue from the transnational perspective Applying the comparative history methodology to the three cases studies - Hungarian, Czech and Polish, all non-German ethnic groups in the Austro- Hungarian Monarchy - enables close examination of the intertwined development of modern nations and architecture. By the turn of the...
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Searching for Styles of National Architecture in Habsburg Central Europe1890-1920. Art Nouveau and Turn-of-the-Century Architecture as Nation-Building
Veress, Dániel ; Himl, Pavel (advisor) ; Michaud, Eric (referee)
1 English Abstract Searching for Styles of National Architecture in Habsburg Central Europe 1890-1920 Art Nouveau and Turn-of-the-Century Architecture as Nation-Building This thesis examines aspirations of Central European nations to create architectural style, which would be particular to the given nation and would convey national spirit and character through architectural form. Inspired by social and cultural history, historians of architecture have recently begun to study conscious efforts of national elites to use architecture for nationalistic ends. Considerable attention has been paid to the interplay between national movements emerging in Europe before the World War I, and the concurrent developments in the field of architecture as signified by introduction of the Art Nouveau. However, most of these works focus on individual national building movement. Building on the existing set of studies developed in different national contexts, this thesis takes a step further and approaches the issue from the transnational perspective Applying the comparative history methodology to the three cases studies - Hungarian, Czech and Polish, all non-German ethnic groups in the Austro- Hungarian Monarchy - enables close examination of the intertwined development of modern nations and architecture. By the turn of the...
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