National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Daňové zvýhodnění v životním pojištění
Valentová, Tereza
The main content of this theses is to specify the conditions for applying the tax benefit to private life insurance and to evaluate the impacts in case of breaching these conditions. The partial aim of this thesis is to assess the impact on the amendment of the extraordinary selection act on the use of private life insurance as an alternative tool for creating savings for old age. Part of the thesis are the model examples, on which is demonstrated how the extra taxation is applied.
Digitization of Business Process Management 
Valentová, Tereza ; Martínez, Felipe (advisor) ; Lorenc, Miroslav (referee)
The aim of the present masters thesis is to create a guide, which leads small and medium enterprises to business process digitization. It is presumed that the enterprise has already implemented business process management on a certain level. The theoretical part of the thesis defines important terms and describes benefits and possible problems that are connected with the implementation of business process automation. The most important tools, methods and principles which help with the transformation of a business process to an automated process by ICT are described in the thesis.  Possible steps that can be made by a medium insurance company during the implementation of business process digitization are described in the practical part. Every step is demonstrated on a concrete example.  The thesis brings the reader a specific summary of knowledge of business process management and digitization. It creates a baseline for a guide of implementation of intern processes of the company.
Protection of Domain Names
Valentová, Tereza ; Horáček, Vít (advisor) ; Štenglová, Ivanka (referee)
Protection of Domain Names (master's degree thesis) The purpose of my thesis is to analyse a legal interpretation of the domain name. The thesis analyzes the theoretical base of this term, authorities competent to constitute rules on the market of domain names and to decide how to judge corelated disputes, attention is also drawn to the conflict of protected names and domain names. The important question to be answered is the eventual social significance of a juridical framework of domain name. The question of domain names (and also other institutes connected with internet) is a widely discussed and disputed topic. The last three decades the rules and the execution of them were constantly developing and underwent major changes. Therefore it's very interesting to watch this progress and to compare the many different points of view on the whole issue. Those were the main reasons for my research. The thesis consists of seven chapters. Chapter One, Two and Three are introductory, they define the term 'domain name', its function and structure. They also express and explain the basic terminology attached to domain names. Chapter Four analyzes the place of the domain name in Czech law system. This chapter is divided into two parts. Part One is focussing on the previous private law codex. The Second Part...
The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, SWOT analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
Analysis of competition and on-line communication channels in sector Business Intelligence and Data Analysis.
Valentová, Tereza ; Vávra, Oldřich (advisor) ; Jašek, Pavel (referee)
The aim of the present bachelor's thesis is to do a competitive analysis, which lays emphasis on the analysis of on-line communication channels, to determine conditions of entry in the Big Data Market in the sector Business Intelligence and data analytics. The theoretical part deals with B2B research, Porter's model and marketing mix. Atributes of marketing mix are put in the context with use for competitive analysis, specifically for benchmarking. The focus is first on the differences between B2B and B2C market, then some rules connected with B2B research are described and compared with B2C. The most important part is Porter's analysis of five competitive forces, which serves as basis for determination of important players and rules in the sector. At the end marketing and communication mix is defined. The most frequently used methods of analysis are clarified in the framework of the aforementioned mixes. In the practical part the most important players in the sector are determined. The practical part also describes their force, rules and barriers which startup can expect at the entry on the market. This part also includes a comparison of selected rival companies based on the marketing mix and communication channels. The focus is primarily on on-line communication and presentation. In conclusion the sector is evaluated and successful communication techniques are defined. The bachelor's thesis serves as basis for strategic decision making for startup Asimplia.

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