National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing aspects of the offer processing by construction company for publick tender
Deufnerová, Veronika ; Vahalová, Hana (referee) ; Dohnal, Radek (advisor)
This Master’s Thesis is focused on the analysis of the company Metrostav a.s. that operated in the construction in the Czech Republick and aboard. Based on the selected methods – SLEPTE analysis, Porter’s analysis, Model 4C and SWOT analysis and further led a controlled interview. Based on the findings, I present appropriate recommendations to the company to improve the current situation.
Marketing aspects of the offer processing by construction company for publick tender
Deufnerová, Veronika ; Vahalová, Hana (referee) ; Dohnal, Radek (advisor)
This Master’s Thesis is focused on the analysis of the company Metrostav a.s. that operated in the construction in the Czech Republick and aboard. Based on the selected methods – SLEPTE analysis, Porter’s analysis, Model 4C and SWOT analysis and further led a controlled interview. Based on the findings, I present appropriate recommendations to the company to improve the current situation.

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