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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Online marketing in the selected company
 VRTALOVÁ, Petra
The diploma thesis focuses on online marketing in a selected company. Specifically, the company Koh-i-noor Hardtmuth a.s. situated in České Budějovice. The main aim is to characterize the online marketing in this company and based on selected analyses to propose improvements to the current situation. To achieve this aim, a questionnaire survey was carried out in the Czech Republic. The research goal was to find out mainly public awareness and to get a comprehensive overview of the marketing activities of Koh-i-noor Hardtmuth in the online environment. Not only from these findings but also following personal interviews with members of Koh-i-noor Hardtmuth's marketing and development department, the main proposal of the thesis. To quantify the cost of the above proposal, an independent IT company was contacted and individual consultations were carried out on the possible implementation procedure and a budget was set. Subsequent recommendations concern the areas of the online marketing tools currently used by Koh-i-noor Hardtmuth. In the last part of the thesis extended recommendations for the future development of Koh-i-noor Hardtmuth are given, focusing on communication mix tools for the areas of Online Public Relations, Online Direct Marketing, Internet Sales Support, and Internet Online Advertising.
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The meaning and use of public relations for the selected organization
 VRTALOVÁ, Petra
The main objective of this bachelor thesis was to identify how the uses public relations in the chosen organization STAN - Special Team for Adventure in Nature and based on the information propose recommendations and any changes. The thesis is focused on the organization and the public. Focused on the application of communication methods that help the organization to create and maintain positive relations with the public. With the help of PENCILS is discovered how the given organization STAN uses publications, annual reports, sponsorship, materials for journalists, corporate responsibility and many more public relations tools. The primary data were collected by way of controlled structured interview with the director of organization STAN. The conclusion of the thesis contains suggestions for future development.
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