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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
International Marketing Strategy of the Selected Company
 Stražovská, Lenka ; Vrba, Miroslav (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
Detailed record
International Marketing Strategy of the Selected Company
 Stražovská, Lenka ; Vrba, Miroslav (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
Detailed record
Management and organization in the choice company
 VRBA, Miroslav
The goal of the thesis was to evaluate a system of organization and management in Seznam a.s. and to suggest possible changes which could lead to improve current situation. On the basis of theoretical knowledge mentioned in literary search output, the analysis of management style and organization in the company was made by survey and by interview with one member of management. Survey results demonstrated that company prefers democratic-consultative style of management, meaning that manager discusses his ideas and suggestions with his employees to let them make their own way how to reach defined objectives. There was also a hypothesis confirmed that most of managers are younger aged. This connection in the company works to the satisfaction of all employees and managers, but there is still a room for improvement.
Detailed record

See also: similar author names
17 VRBA, Martin
4 Vrba, Marek
17 Vrba, Martin
1 Vrba, Martin,
3 Vrba, Matěj
5 Vrba, Michal
12 Vrba, Milan
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