National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing strategy proposal of a newly established brewery
Vaclavik, Jakub ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on marketing strategy. Its main goal is to propose a suitable marketing strategy for the emerging gypsy brewery, which will respect the internal and external environment of the brewery, and at the same time, contribute to the fulfillment of the goals and vision of the brewery. The thesis is divided into three main parts. The first part contains the theoretical framework in the field of marketing. The second part is the analysis of the current state, in which the macro-environment and the micro-environment of the brewery are analyzed. Within this part, research focused on customer behavior is also done. The third and last part is solution proposals. In this part, the marketing strategy is proposed, and thus the fulfillment of the main goal of the diploma thesis is attained.
Development of a Small Family Business
Vaclavik, Jakub ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The aim of this bachelor thesis is to describe a development of a small family business, a brewery located in Sušany, which will distribute beer to surrounding villages and towns in districts of Poltár, Rimavská Sobota and Lučenec. The thesis is divided into three parts. First, theoretical part, includes definition of terms that relate to business. Present condition, surroundings of an enterprise and its opportunities are described in second, analytical part. Finally, we put forward a detailed proposition of how the brewery should work, expand and make profit.
Data resources for evaluation of land use in the Czech republic
Václavík, Jakub ; Štych, Přemysl (advisor) ; Kříž, Jan (referee)
Data resources for evaluation of land use in the Czech Republic Abstract The main aim of this thesis was design and create tool for recording errors in land use and land cover maps. The online interactive map application was developed. The application has two modes. The first mode is designed to inserting polygons, which represent errors in map. The second mode lets user vote on the accuracy of the polygons. Voter expresses agree or disagree with thematic and spatial accuracy. Also, the user can download each polygon KML file. The purpose of voting is to facilitate administrators work. The voting system comes from reputation system, which is used by Web 2.0. The paper briefly describes the selected land use and land cover data sources. These are Corine land cover, GlobCover, Urban Atlas and cadastral map of Czech Republic. Cadastral layer was added to the application by WMS technologie. The application was created using the Google Maps API, which has been described together with competing API. The application was developed in programming languages PHP and JavaScript and database system MySQL. Keywords: web application, crowdsourcing, land use, land cover, JavaScript, PHP, MySQL

See also: similar author names
3 Vaclavik, Jakub
6 Václavík, J.
6 Václavík, Jan
12 Václavík, Jiří
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