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National Repository of Grey Literature

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Marketingová strategie hotelu Zlatá hvězda Třeboň Urbanová, Julie ; Pillmayerová, Jarmila (advisor) ; Krejčová, Ing. (referee) Cílem diplomové práce je zmapování stávajících kapacit ubytovacích zařízení v Třeboni a jejich očekávaný nárůst v horitontu cca do dvou let. Dále se práce zabývá marketingovým mixem v odvětví pohostinství a cestovního ruchu a analýzou tržních příležitostí. Na závěr je vypracována marketingová strategie pro hotel Zlatá hvězda a doporučeny návrhy, které by mohly přispět k dalšímu rozvoji služeb hotelu, eliminaci sezónních výkyvů, atp. Detailed record

See also: similar author names
12	URBANOVÁ, Jana
1	URBANOVÁ, Jiřina
12	Urbanová, Jana
1	Urbanová, Jaroslava
3	Urbanová, Johana

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