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Cultural Policy in Hradec Králové and its outputs
Struhařová, Michaela ; Tyslová, Irena (advisor) ; Hucková, Barbara (referee)
This Bachelor paper, entitled " Cultural Policy in Hradec Králové and its outputs" is a description of cultural policy in Hradec Králové, definition of their aims and financing. The tendency is to point out the changes which the cultural policy of the city came through in the past and also to evaluate a level of communication between the municipal council and citizens. At the beginning of the twentieth century Hradec Králové was called " The Salon of the Republic", especially because of its architecture. Except the distinguished architecture Hradec Králové has also the rich cultural history and it will be very exciting to deal with that to what measure is the influence of these aspects on nowadays Hradec Králové and how the city takes care of this cultural heritage.Culture is an important part of the life in Hradec Králové and a lot of cultural actions like festivals, concerts or exhibitions that are described in the text are organized here. Part of the paper is also a case study of the theatre festival called "Theatre of European Regions".
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Regional culture of Tábor, its expressions and their place in tourism
Doubková, Veronika ; Tyslová, Irena (advisor) ; Malcová, Zuzana (referee)
Bachelor thesis deals with the regional culture and its connection with tourism in the town Tábor and its surroundings. Its objective is to evaluate the use of a cultural potential of the region through tourism products. Hussite tradition is Tábor's cultural potential and it is currently reflected especially in two major tourism products of Tábor. These are the historic festival called Tabor meetings and the Hussite days, which are characterized in the work.
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Animation of music with a focus on marketing and PR of music festivals
Motlová, Monika ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
The content of this work is animation of music and analysis of a specific instrument, which is marketing and PR. The art of music is focused on classical music festival. The practical part examines the individual components of marketing as a SWOT analysis, marketing mix in two music festivals taking place in the Czech Republic. It is the Smetana's Litomyšl International Opera Festival and the International Festival of Sacred Art St. Wenceslas Festivities. The conclusion assesses the role of animation and compares marketing of these two festivals.
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Cultural capital utilisation in tourism - Central Bohemia, Polabí
Hubertová, Kateřina ; Tyslová, Irena (advisor) ; Senohrábek, Jiří (referee)
The thesis is studying the utilization of cultural capital (in the sense of cultural heritage as well as of performing arts) for the development of tourism industry. It focuses on cultural tourism as one of the most important and also one of the most quickly developing forms of tourism. It also describes the possibilities of destination management and marketing and the role of tourist organisation. Practical part is focused on the region of Polabí in Central Bohemia. There are many monuments in this area, but it is not considered an important Czech tourist region. After the short description of the region and its sights, the possible advantages of region's cultural capital are analysed. The role of the tourist organisation Zlatý pruh Polabí o.p.s. is considered as well.
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The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
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Theatre festivals in CZ – Summer Shakespeare Festival
Müllerová, Barbora ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is aimed at one of the most important theater festivals of its kind in the Czech Republic - Summer Shakespeare Festival. The greatest emphasis is on location in Prague, the major scene of a festival in the premises of the Supreme Burgrave's House of Prague Castle and the overall significance of the festival for the capital city. The beginning is devoted to the history of the Summer Shakespeare Festival in terms of creation of the festival and development of it's program. Many of the area gained marketing, which is essential in any organization of cultural events. You will find a theater festival as a specific product and how to make such a product ad. An important point is the blog and the views of the festival audience. Another chapter is devoted to financing Summer Shakespeare Festival and how to obtain financial and media support. Thesis shows the preparation and conduct of the festival in practice. The uniqueness of this project is to interconnect the theatrical performances and cultural monuments, so another part of the paper alludes to the scene and related matters. Final section is focused on programming plan of Summer Shakespeare Festival in the coming years and comparison of the importance of the festival not only in the scale of the Czech Republic.
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Revitalizace kulturních památek v Dolních Počernicích s využitím financí ze strukturálních fondů EU
Holáňová, Andrea ; Tyslová, Irena (advisor) ; Patočka, Jiří (referee)
The main aim of my bachelor thesis is to describe the possibilities and approaches how to renewal cultural relicts which have already lost their use and how to integrate them into a contemporary community. In a theoretical part of the work original requirements for preservation of cultural heritage in the Czech Republic are discussed and individual conceptions concerning this systematic care are presented. Since a main problem is a shortage of financial sources in a culture, a possibilities of utilization of European Union Structural Funds are discussed. The utilization of European Funds simplifies and helps to many subjects to ensure a needed care for monuments. These Structural Funds enable to many villages and cities to carry out such projects which should be hardly ever done without this support. For a practical part of my work I have selected a region of Prague called Dolní Počernice which has been a successful recipient of these European Funds for several years and, on the basis of these Funds, it has already finished many unique projects to preserve and develop cultural assets. Each of these already realized or planned projects is a good example how to improve the life of the people in the region and how to enrich a social and culture life of habitants. In addition, these Funds can help to increase a competitiveness and attractiveness of this region. I believe that these projects are not the final ones but they are only a step for a further development of this part of the Prague.
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Transformation of theatre network in Prague
Lišková, Kristýna ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This thesis is aimed at transformation of theatre network in Prague. It describes history and developement of theatre network in Prague and analyses current situation of theatres established by Prague City Hall and transformated in 2002 to another legal form. The thesis is also focused on theatre funding and grant system of Prague and the comparison of these with the capital city of Germany, Berlin. At the end it presents some possible ways of transformation to another legal form.
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News channel Z1: Changes in the concept in order to streamline business
Doušová, Aneta ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis describes restructuralization of new digital television channel Z1, which began to broadcast in 2008 and was already during first months of its activity on the Czech media market stricken by problems. Those required stern steps in terms of business rebuilding and recovery. The first part of the thesis focuses on review and comparison of the Czech television news channels. It also mentions causes and solutions of the crisis. The second part illustrates implementation of restructuralization measures in order to streamline business of private news channel Z1, which, thanks to its rebulding, managed for now to overcome period of crisis.
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The business strategy of private sales gallery in Prague and the specifics its operation
Prokůpek, Marek ; Vojík, Vladimír (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis deals with a problem of small commercial gallery business. The teoretical part of my thesis is concerned with choosing the proper juridical form for the business, with composition of business plan, with financial plan and financial safety of a gallery. Further, specificity of small commercial gallery business and new trends in the art field are mentioned in this part. The aspects which are described in the theoretical part of my bachelor's thesis are applied to foundation of one fictive concrete private selling gallery afterwards.
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