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The specifics in scheduling short AV works
Čáp, Marek ; Truhlář, Filip (advisor) ; Krist, Antonín (referee)
The bachelor thesis deals with the process of preparing an audiovisual work with a particular focus on a comprehensive shooting schedule. First, the thesis describes the film production process, including its parts. The thesis also includes specifications and differences between various parts of works included. Through problems and their solutions the system of scheduling is explained. The thesis describes the documents and materials needed for scheduling including their requirements. Outcomes created in the process are also defined. The conclusion of the thesis is devoted to the practical application of theoretical knowledge in the scheduling of a short student film. The examples are explained through the application of these methods and are shown in real output.
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Elements of Commercial Video Expression
Zeman, Daniel ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
This paper deals with the the theoretical description of fundamental elements in cinematography. The document focuses mainly on elements associated with each shot, such as the framing, camera movement, speed of motion or onscreen space as well as on the most basic rules of editing and on the relation of shot to shot. For each group of elements, gives examples of the use of these elements in real commercials videos. The theoretical part is then used to analyze short advertising video.The video is broken down into individual shots, and they are then analyzed by different groups of elements. After this analysis the work brings the synthesis of analyzed data from shots and then, conclusions are drawn about the quality and quantity of basic elements in the analyzed commercial video. The last part of the paper deals with concept of promotional videos for a wedding agency and the entire document concludes in storyboard for pre-wedding spot.
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Production of featurette internet show
Poliaková, Petra ; Vondra, Zdeněk (advisor) ; Truhlář, Filip (referee)
Thesis deals with the production chain of internet show. It specifically analyzes production of featurette internet show. In theoretical part defines the concept of a production chain and internet show and then the chain is described in detail to individual parts. Thesis also focuses on differences in television and internet show and also describes social networks, specifically Facebook and Youtube and their options for publishing content and their analytics. The analytical part deals with analysis of the reference television and internet shows of which originated practical part of the bachelor project. The practical part includes a detailed description of the production chain of featurette internet show Kapustové zelí, assessment of the factors of show success and business potential.
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Reklama a vývoj techologií
Hlaváček, Tomáš ; Horný, Stanislav (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deal with the changes of advertising and its evolution based on technological progress. It sums up the development since its birth until today. It's devided into the three main time spaces: Advertising till the Industrial revolution, since the Industrial revolution until the come of IT and since the age of computers until today with the future prospects. All that is processed with the use of milestones mostly in form of arising importance of inventions and birth of mediums during particular times. I tried to make my thesis chronologically as sequenced as possible but due to the fact that the technologies and mediums were not all invented one by one but often came into existence simultaneously, some of the chapters are written retrospectively with effort to preserve continuity in text as much as possible. What would advertising look like without all the inventions a man discovered? Would that be that effective? The goal of this thesis is to summarize the evolution of advertising from its beginning and to point out its possibilities and changes it underwent over the time depending on technological progress. It shall prove we're living in the age of technological determinism which influenced the development of not only advertising but whole society to some serious extent. The thesis is supplemented by many examples of specific adverts. I believe it may serve to people as a brief overview of the evolution of advertising and as an orientation in the advertising branch in terms of technology.
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History of film post-production
Mencl, Tomáš ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
The purpose of this thesis is to evaluate the history of post production in film. The theoretical section describes the development of sound, recording, cutting and general film editing worldwide. It deals with both technological and methodological development. It provides a clear overview of the history of film which is relevant to the whole world and analyzes it with regards to the events that affected it. The practical section then describes the process of realizing videos reporting on interesting places around Prague. These videos are used as the main informative source in our project TruePrague, which is designed for foreign tourists who wish to experience the city in a nontraditional way. This section also includes technical and financial comparison between analog and digital film recording medium.
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Creating a functional prototype of mobile application
Vodrážka, Šimon ; Šubrta, Václav (advisor) ; Truhlář, Filip (referee)
The aim of this thesis is to create a functional prototype of mobile application which will serve to the purpose of managing warranty documents. Way how to achieve the objective is to carry out a user survey and subsequent user testing from which the prototype of mobile applications emerges. In the theoretical part I analysed the most common methods of user research and user testing and evaluated them for the purposes of my thesis. In the practical part I used the selected methods to perform user research and user testing and subsequently created a prototype.
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Effective communication on social networks, focused on Facebook
Heřmánek, Jakub ; Khabirova, Maja (advisor) ; Truhlář, Filip (referee)
My thesis deals with principles of small firm's effective communication and also with planning of communication campaign on social networks. It also contains description of the most popular and important social networks useful for marketing activities. Essential part of my thesis is implementation of my theoretical knowledge into real case. This leads into making an universal manual for campign's preparation and beggining.
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Devices for video creation and its influence on the record
Chládek, Lukáš ; Truhlář, Filip (advisor) ; Krist, Antonín (referee)
Work is focused on video recording devices, their properties and how these properties affects technical and visual aspects of the video record. To achieve the objectives of the work there was done analysis of the types of devices, finding their principle of operation and analysis of the components used to generate the record. This knowledge has been applied in the comparison of types of devices for different purposes and in the selection of equipment for a real project.
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Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities
Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee)
This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part.
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Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
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