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National Repository of Grey Literature

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UX analysis of Eye-tracking of Web Faculty of Management of Prague School of Economics Trtík, Dan ; Novák, Michal (advisor) ; Kincl, Tomáš (referee) The main objective of the thesis is eye tracking executions user experience analysis of the websites of the Faculty of management VŠE. The thesis brings insight into the area of eye tracking and its use in marketing and optimizing websites, definition of terms related to the understanding of eye tracking and explanation of its operation. A signifi-cant part is devoted to the author's survey conducted with respondents research and observation placed on the website. Detailed record

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