National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The meaning of brands in marketing
Trnka, Marián ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The purpose of the thesis is to explain the meaning of brands in marketing. What is the difference between the brand and product. What the brand means for the company and what for the customer. Which factors determine that some brands are successful while others not. Why is design and storytelling important around brands.Futher, the thesis deals with positioning, product, price, promotion, place, innovation. The last part of the thesis deals with the perception of brands on the cola market.
FINANČNÁ ANALÝZA SPOLOČNOSTI KAROSA A.S.
Trnka, Marián ; Lodr, Jakub (advisor) ; Tyll, Ladislav (referee)
Bakalárska práca hodnotí finančnú situáciu podniku Karosa a.s., jej výsledky v daným ekonomicko-finančných ukazovateľoch a porovnanie výsledkov s odvetvím. Cieľom bolo zistiť daný stav a porovnať ho v aplikácii teórie.

See also: similar author names
9 TRNKA, Michal
2 Trnka, M.
2 Trnka, Martin
1 Trnka, Matyáš
9 Trnka, Michal
1 Trnka, Milan
1 Trnka, Milan Bc.
22 Trnka, Miroslav
1 Trnka, Miroslav (absolvent PEF)
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